How The Top 1% Actually Think About Trust

How The Top 1% Actually Think About Trust

Understanding Trust: What Does It Mean?

The Concept of Trust

  • The speaker introduces the topic of trust, questioning its meaning and significance in relationships.
  • They express curiosity about the command "trust me," prompting a deeper exploration into what trust entails from a behavioral perspective.

Types of Trust

  • The speaker identifies four types of trust based on two variables: who is at risk and who does the punishing.
  • They explain that trusting someone means making oneself punishable by them, using the example of sharing a secret as an act of vulnerability.

Risk Dynamics in Trust

  • The second type involves mutual risk where both parties share secrets or information that could be used against each other.
  • The environment can also serve as a punisher, illustrated through scenarios like entrusting someone with picking up a child.

Evaluating Trustworthiness

  • Two critical questions arise when assessing whether to trust someone: their track record in protecting shared information and whether betraying you would cost them more than maintaining your trust.
  • A relationship's potential is limited by how much context both individuals have about each other; more knowledge increases vulnerability.

Consequences of Betrayal

  • Short-term incentives often conflict with long-term relationship goals, leading to potential breaches of trust during conflicts.
  • Once betrayal occurs, it can undo years of built-up trust, emphasizing the importance of zero punishment in trustworthy relationships.

Building and Maintaining Trust

Reinforcement Through Non-Punishment

  • To foster trust, one must avoid using sensitive information against others; this includes not disclosing it to third parties.
  • Establishing oneself as trustworthy requires consistent reinforcement through positive interactions and safeguarding shared secrets.

Calculating Risks in Relationships

  • Individuals should assess risks associated with sharing personal information; understanding potential gains versus losses is crucial for maintaining healthy relationships.

Transactional Nature of Trust

  • While some may view these assessments as transactional, they are essential for recognizing patterns in trust dynamics within relationships.

Influence and Responsibility

  • Gaining someone's trust enhances influence over them; fulfilling promises leads to increased future cooperation and reliance on advice given.

Long-Term Relationship Health

  • Breaking promises can lead to long-term damage in relationships; even if visible signs remain, underlying issues may persist unnoticed.

Practical Application: Roadmap for Success

Business Insights

  • The speaker shares insights from their experience building successful companies, offering a roadmap detailing stages from startup to significant growth milestones.
Video description

Download your free scaling roadmap here: https://www.acquisition.com/roadmap-yta506 If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below. How I got here… 21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job. 23 yrs old: Left my fancy consulting job to start a business (a gym). 24 yrs old: Opened 5 gym locations. 26 yrs old: Closed down 6th gym. Lost everything. 26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time. 26 yrs old: In desperation, started licensing model as a hail mary. It worked. 27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months. 28 yrs old: Started Prestige Labs. $20M the first year. 29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months. 31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal. 31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it) 31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit. 32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses. 34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them. 36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time. Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos). To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story. You either get an epic outcome or an epic story. Both mean you win. Keep crushing. May your desires be greater than your obstacles. Never quit, Alex DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.