Launching Your Product: Here's What To Do Before Anything Else

Pre-Pre Launch

In this section, the speaker discusses the pre-pre launch phase of a product launch. This is the stage that comes well in advance of the actual launch of your product and is used to prepare for the actual launch as much as possible.

Setting up a Coming Soon Page

• Once you know the name of your product and have a logo done, set up a coming soon page.

• The coming soon page allows you to plant a seed in people's minds that there's something coming and build your launch list through it.

• People who put in their name and email are highly interested in buying or learning more about your product when it's available.

• You can set up a coming soon page before creating the product.

Gathering Feedback from Your Audience

• Email people on your launch list asking for feedback on what they want included in your product.

• Sharing updates with your audience during the pre-pre-launch phase builds anticipation and investment in your product.

• Involve your audience by having them vote on things like logos so they feel invested in the creation of your product.

Benefits of Building Your Launch List Early

• Building an early launch list helps you drive sales when you actually launch because you have an audience ready to buy.

• Even if you only get a few emails, these are highly targeted people who are likely to be interested in buying or learning more about your product.

Building a Successful Product Launch Strategy

In this section, the speaker discusses the importance of building a successful product launch strategy and outlines key steps to take during the pre-launch phase.

Pre-Launch Phase

• Creating a product takes time, so use the pre-launch phase to work on marketing and building your launch list.

• A launch list is valuable for boosting your product's rankings on Amazon and getting reviews.

• Build your branding by setting up your website, blog, social media presence, etc. This makes you look more professional and trustworthy.

• Create content (videos, blog posts, social media content) to attract people and build a following. This will make it easier to promote and sell your product once it's available.

Press Releases

• Submit press releases during the pre-launch phase to generate buzz about your product. This is what big companies like Apple do when launching new products.

Conclusion

The pre-launch phase is crucial for building momentum and ensuring a successful product launch. Use this time wisely by working on marketing strategies, building your brand, creating content, and submitting press releases.

Creating a Press Release

In this section, the speaker discusses the importance of creating a press release to generate excitement and anticipation for a new product. They also provide tips on how to create an effective press release.

Tips for Creating a Press Release

• A press release should include information about the new product, its benefits, features, availability date, and purchasing options.

• Press releases can be created inexpensively by using websites like Fiverr.com or Upwork.com to find people who can write them.

• Submitting press releases to directories like PRWeb.com can help generate media attention and drive traffic to your website.

Adding Bonuses to Your Product

In this section, the speaker discusses the importance of adding bonuses to your product as a way of increasing its value and incentivizing customers to buy.

Tips for Adding Bonuses

• Bonuses should complement the main product and provide additional value to customers. Examples include e-books, videos, audio files, checklists, or resource lists.

• Offering bonuses during the launch week of your product can help drive sales by creating urgency and scarcity.

Planning Your Marketing Strategy

In this section, the speaker emphasizes the importance of planning your marketing strategy well in advance of launching your product.

Tips for Planning Your Marketing Strategy

• Start planning your marketing strategy during the pre-launch phase so that you are prepared once you launch your product.

• Consider using Facebook ads, Google Ads, YouTube ads, Instagram ads or Pinterest ads during launch week to drive traffic to your website and increase sales.

Planning and Testimonials

In this section, the speaker discusses the importance of planning and getting testimonials in advance.

Start Planning Early

• It is important to start planning for a product launch as early as possible.

Get Testimonials in Advance

• Getting testimonials for your product as early as possible will help during the launch.

• Find people who can benefit from the product and offer it to them at a discounted price or for free in exchange for a testimonial.

• Getting feedback on the product from beta testers can also be helpful.

• Endorsements from others can be used on marketing materials to help sell the product.

One-Time Offer (OTO)

In this section, the speaker talks about creating an irresistible offer during a product launch.

Plan Your OTO

• A one-time offer (OTO) is a great way to incentivize people to buy initially during a product launch.

• Create an offer around some sort of sale or discount that you can provide, especially for people on your launch list.

• Bonuses can also be offered for a limited time or with a coupon code.

• The goal is to create urgency and incentivize people to buy during the launch week.