Copywriting Tips For Beginners: How To Write Ad Copy

Writing Scroll-Stopping Ad Copy

In this video, Alex shares his 5 secrets to writing effective ad copy that passes the scroll test and captures the attention of potential customers.

The Importance of Curiosity

• Great ads intrigue customers and pique their curiosity.

• Bad ads fail to make your customer go "wait, what?!"

• Creating an open loop or a gap with your ad drives prospects to close that gap.

• Stories are the best way to create gaps in your ad.

The Need for Clarity

• Confusion is the biggest conversion killer.

• Your ad should make it clear who you are speaking to by promising a specific benefit or calling out a core problem of your audience.

• Your ad must pass the "Scroll Test" - viewers should be able to identify who and what the ad is for without stopping their scroll.

The Power of a Call-To-Action

• A call-to-action (CTA) tells viewers what action they should take next.

• CTAs should be clear, concise, and compelling.

• Use urgency in your CTA to encourage viewers to act quickly.

The Role of Consistency

• Consistency across all elements of your ad builds trust with potential customers.

• Consistency in messaging, branding, and design helps viewers recognize your brand and builds credibility.

• Use consistent language and tone across all ads to create a cohesive brand voice.

The Importance of Connection

• Emotional connection is key to creating effective ad copy.

• Use relatable stories or experiences to connect with viewers on an emotional level.

• Show how your product or service can solve a problem or improve the viewer's life.

Conclusion

• Effective ad copy requires curiosity, clarity, a strong CTA, consistency, and emotional connection.

• By following these 5 secrets, you can write scroll-stopping ad copy that captures the attention of potential customers and drives conversions.

Creating Effective Ads

In this section, the speaker provides tips on how to create effective ads that will encourage prospects to click on them.

Tips for Creating Effective Ads

• Include an obvious button in your ad imagery that makes your prospect want to click it.

• Have your call-to-action copy match the call-to-action of whatever platform you’re using.

• Ensure congruence and an overlap between your ad and your sales offer, both in terms of messaging and branding.

• Create a distinct and memorable brand voice and make sure that it is congruent throughout all your marketing touchpoints – from your ad all the way to your customer support team.

• Know what you can and cannot do in your online advertising to avoid getting your ad account shutdown.

Conclusion

The speaker concludes by asking viewers to give a thumbs up if they found the video helpful, encouraging them to watch his video on writing hot headlines, reminding them to subscribe, and promising a new copywriting tutorial next week.

Final Thoughts

• Give a thumbs up if you found the video helpful!

• Check out my video on how to write hot headlines as that will definitely help you in your ad writing process. You can watch it right here…

• Be sure to subscribe. I will be back next week with the new copywriting tutorial.