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14

Integration Office Hours - January 20th

Introduction and Purpose of the Call

  • The session begins with a welcome message, emphasizing the swift passage of time in the new year and encouraging productivity and skill development.
  • The call aims to address the tendency to overindulge in learning without applying knowledge, which can lead to a false sense of productivity due to dopamine release from absorbing information.
  • The goal is to break this cycle by promoting actionable steps through structured sessions that encourage habit formation and practical application.

Structure of the Sessions

  • Each session consists of three 20-minute segments focused on specific tasks, designed to kickstart or revive productive habits.
  • Time blocking is recommended as an effective strategy for maintaining focus and productivity during these sessions.

Celebrating Successes

  • Prizes will be awarded throughout the session, including essential oil reference books, highlighting community engagement and motivation.
  • Participants share their successes in enrolling new members into their business network, showcasing tangible results from previous calls.

Goals for Participants

  • The primary objective is to help participants take action towards finding more builders within their networks, with ongoing skills development planned for future sessions.
  • Emphasis on principles rather than scripts encourages organic conversation creation as a means to advance business goals.

Key Concepts: Momentum Catalysts

  • Two initial blitzes focus on integrating momentum catalysts discussed in prior deep dives; one emphasizes small actions while another encourages larger commitments.
  • A participant shares a success story about obtaining testimonials from clients, illustrating how personal experiences can drive interest and sales within their network.
  • The importance of balancing small micro commitments with larger goals is highlighted as crucial for evolving relationships from cold contacts to loyal customers.

Customer Engagement Strategies

Understanding Micro Commitments

  • The concept of micro commitments is introduced as essential levers to help customers evolve in their commitment levels.
  • The focus is on transforming current customers into loyal ones, and then into shares, emphasizing the importance of this progression.

Gathering Testimonials

  • A key strategy discussed is reaching out to customers for testimonials about products they love, which strengthens their identity with the brand.
  • Sharing a testimonial helps integrate the brand into a customer's identity, reinforcing their connection to it.

Creating Routine Engagement

  • Establishing a routine where obtaining testimonials becomes a regular practice can enhance customer loyalty and engagement.
  • A suggested script for requesting testimonials emphasizes personal goals and encourages customers to share their experiences.

Reigniting Customer Interest

  • Engaging past customers by asking for feedback on previous purchases can reignite interest without appearing salesy.
  • This approach contrasts with typical promotional outreach, focusing instead on gratitude and support rather than direct selling.

Building Social Proof

  • After receiving testimonials, it's important to ask permission before sharing them publicly, creating an opportunity for social proof.
  • Tagging customers when sharing testimonials can encourage them to repost, expanding reach and generating new leads effortlessly.

Evolving Customer Relationships

  • The rhythm of engaging through low-effort requests (like testimonials) gradually builds up to higher commitments over time.

Building Customer Testimonials for Business Growth

Importance of Meaningful Testimonials

  • The session emphasizes reaching out to existing customers for testimonials, particularly focusing on builder testimonials that highlight personal financial impacts.
  • A compelling testimonial should convey how financial gains are utilized (e.g., covering car payments or mortgages), rather than just stating the amount earned, to resonate more with potential customers.

Engaging Customers for Testimonials

  • An example is shared about a 78-year-old customer’s positive experience with a product, illustrating the effectiveness of personal stories in testimonials.
  • Suggestion to personally visit local customers to film video testimonials, enhancing authenticity and connection through direct interaction.

Building Momentum Through Engagement

  • A participant shares success in generating buzz within their customer group by asking for testimonials, leading to increased engagement and participation.
  • Discussion on creating a database of testimonials from both customers and active builders to maintain momentum and share experiences effectively.

Addressing Customer Feedback

  • Guidance on responding calmly when customers report not noticing any effects from products; it’s important to normalize this experience as individual responses can vary significantly.
  • Emphasis on understanding that different products may take time for effects to manifest, encouraging patience and routine use among customers.

Collecting Testimonials: Video vs. Written

  • It is noted that written testimonials require less commitment from customers compared to videos; however, videos are preferred for their impact.
  • Recommendations include starting with written testimonials while being open to video submissions if offered by the customer; both formats can be beneficial in marketing efforts.

Deciding Who to Invite for Different Opportunities

  • The speaker discusses strategies for inviting customers based on their engagement level; those who haven’t ordered recently might be easier targets for testimonial requests than business opportunity invitations.
  • Encouragement is given to trust one’s instincts when deciding which individuals might benefit from specific invitations or opportunities related to the business.

Sales Strategies and Testimonial Collection

Engaging Potential Customers

  • When a potential customer reaches out due to a testimonial, the speaker emphasizes closing the sale first before informing the referrer about the interest.
  • The speaker suggests offering the referrer an upgrade to become a wellness advocate, which allows them to earn commissions from referrals.

Utilizing Testimonials for Business Growth

  • Spanish testimonials are mentioned as valuable resources for building a database of testimonials that can be used in business.
  • The importance of reaching out for new testimonials is highlighted; asking customers about their favorite products can generate useful feedback.

Feedback on Activities

  • After an initial 20-minute activity, participants are encouraged to share their experiences and results, indicating that time flies during such engagements.
  • Positive responses from participants show that many found success in starting conversations and gathering testimonials during this blitz.

Recognition and Incentives

  • A participant named Rebecca is recognized for her efforts with nine contacts made and two testimonials collected, showcasing encouragement within the group.
  • Discussion arises around whether testimonials should be posted publicly or sent via personal messages; both methods are deemed effective.

Building Customer Relationships

  • The speaker notes that engaging customers through voice messages enhances retention rates by keeping the brand top-of-mind.
  • Emphasizing micro commitments helps gradually transition customers into sharing their experiences, fostering deeper connections over time.

High Enrollment Strategies

  • Transitioning into a second blitz focuses on larger projects aimed at achieving significant enrollment numbers within teams.
  • The speaker reflects on past successes in enrollment figures, encouraging others to adopt strategies that lead to high engagement levels.

How to Leverage Influential People in Your Business

The Importance of Attracting Talent

  • Emphasizes the need for a team culture that attracts skilled individuals rather than solely focusing on acquiring skills oneself. The mindset should be about leveraging talents and influences from a broader group.

Enrolling Circles of Influence

  • Highlights enrolling influential people as a shortcut to business success, suggesting that influence can come from various sources, including politicians, fitness experts, or community leaders.
  • Discusses how enrolling someone into doTERRA means also engaging their circle of influence, which can significantly expand reach and potential.

Strategies for Engaging Influencers

  • Shares an approach where new recruits are asked about their most influential connections to facilitate introductions with top performers in the organization.
  • Describes a strategy where influencers are connected with high-ranking members (like blue diamonds) to explore possibilities within the business model.

Building Residual Income Through Influence

  • Explains how even those who don't identify as traditional builders can create residual income by promoting products for a limited time while leveraging existing support structures.
  • Encourages thinking beyond conventional identities; influential figures may not see themselves as doTERRA leaders but can still contribute significantly through temporary promotions.

Action Steps for Team Growth

  • Suggests brainstorming sessions where team members identify their most influential contacts and consider reaching out to them collaboratively with upline support.
  • Advises checking with uplines before initiating conversations with influential contacts, emphasizing that initial discussions aim to open minds rather than convert immediately.

Leveraging Support Structures

  • Recommends offering benefits to influencers when approaching them, such as minimal management responsibilities due to established support teams handling operations behind the scenes.
  • Illustrates how successful influencer engagement involves having robust infrastructure ready to assist new recruits without overwhelming them with operational tasks.

Expanding Perspectives on Influence

  • Clarifies that "influencers" extend beyond online personalities; they include anyone with significant authority and respect within their communities or networks.
  • Urges participants to broaden their understanding of what is possible in terms of enrollment numbers and growth potential within their teams.

Influence and Collaboration in Business

Seeking Influential Connections

  • The speaker encourages team members to identify influential individuals they might typically overlook for collaboration, emphasizing the potential benefits of connecting with high-profile figures.
  • A warning is issued against adopting a "golden ticket" mentality, where one only pursues major wins instead of focusing on consistent growth through smaller opportunities.
  • The importance of maintaining a dual focus on both influential connections and everyday growth activities is highlighted, suggesting that both can coexist in business strategies.

Industry Flexibility

  • It is clarified that potential collaborators do not need to be from the health industry; influence can come from various sectors, as demonstrated by successful individuals from fashion or other fields.
  • Real-life examples are shared about team members successfully engaging with influencers, showcasing the excitement and urgency around these connections.

Engaging Influencers

  • Guidance is provided on how to approach conversations with influential people, stressing the importance of openness to explore collaborative possibilities without pressure.
  • A suggested script for initiating discussions includes mentioning past successes within the team and proposing a conversation about potential collaborations tailored to their interests.

Collaboration Opportunities

  • Various forms of collaboration are discussed, ranging from simple product promotions in exchange for free products to more extensive partnership launches involving multiple levels of engagement.

Overcoming Challenges

  • Participants share their experiences during a 20-minute activity aimed at reaching out to influencers. Positive feedback highlights breakthroughs in overcoming fears associated with contacting high-profile individuals.

Building Confidence Through Testimonials

Success Stories and Fear Breaking

  • An example is given where a participant successfully connected with an influential person, illustrating how such interactions can break down fears and lead to significant opportunities.
  • Another participant shares plans to reach out post-election regarding an influential local figure, demonstrating strategic timing in outreach efforts.

Impactful Engagement

  • The emotional rewards derived from sharing products and receiving testimonials are emphasized as vital motivators for continued engagement within the business community.
  • Team leaders report positive feedback after organizing workshops with influencers, indicating effective collaboration strategies that yield results.

Expanding Influence Networks

  • Participants discuss challenges faced when trying to connect with influential people but emphasize ongoing efforts towards gathering testimonials as essential steps toward building confidence.

The Power of Belief in Attracting Influence

Mindset Shifts

  • The speaker stresses the importance of believing in one's ability to attract influence into their network as a foundational mindset shift necessary for success.
  • Practical advice is offered on how participants can effectively share testimonials through social media stories while maintaining authenticity and connection with their audience.

Integrative Provider Success Stories

Engaging with Influential Networks

  • The speaker highlights the success of an integrative provider, emphasizing the positive impact of testimonials and connections made through outreach efforts.
  • A discussion about focusing on influential individuals in healthcare for children and parents is introduced, indicating a strategic approach to networking.
  • The collaborative environment fosters courage among participants, as they witness each other's successes, reinforcing the idea that collective effort leads to individual achievements.

Celebrating Achievements and Incentives

  • A giveaway is announced, recognizing Isabel for her engagement in the session. This serves as a motivational tool for participation.
  • Anticipation builds around upcoming giveaways, encouraging ongoing involvement from participants.

Prioritizing Business Presentations

  • The focus shifts to promoting a Thursday call aimed at attracting more business builders into teams. This indicates a proactive strategy for growth.
  • Emphasis is placed on maintaining consistent personal connections with prospects rather than merely increasing numbers over time.

Building Consistency in Outreach

  • Participants are encouraged to develop a rhythm of inviting prospects weekly to business presentations, highlighting the importance of consistency over volume.
  • Suggestions are made for engaging dormant team members or existing customers during this period to reignite their interest in building the business.

Language Considerations and Collaboration

  • A participant raises concerns about language barriers affecting invitations. The speaker suggests collaborating with other leaders who can present in different languages.
  • The importance of social proof through live attendance is emphasized; having over 100 participants enhances credibility during presentations.

This structured summary captures key insights from the transcript while providing timestamps for easy reference.

Inviting and Engaging Potential Customers

The Importance of Inviting

  • The speaker emphasizes the significance of inviting potential customers, noting that even minor distractions can lead to unexpected reactions.
  • A participant shares a positive experience with customer testimonials, highlighting how engagement leads to inquiries about pricing and class setups.

Strategies for Effective Invitations

  • The speaker advises against being overly pushy when confirming attendance; instead, they suggest a friendly follow-up call post-presentation to address questions.
  • They recommend asking if the invitee is open to learning more about the opportunity as a way to gauge interest without pressure.

Overcoming Invitation Anxiety

  • The speaker reassures participants that their invitations do not need to be perfect, emphasizing that understanding others' perspectives is challenging.
  • They share their approach: inviting individuals by expressing belief in their potential and encouraging them to explore the opportunity.

Persistence in Invitations

  • It's highlighted that rejection does not mean permanent loss of contact; individuals can be re-invited later with different approaches.
  • Participants are encouraged to revisit past invites with renewed enthusiasm and clarity about what they offer.

Progress Tracking and Encouragement

  • Acknowledgment of progress is essential; even slow movement towards goals is seen as valuable.
  • Participants are reminded of upcoming international business opportunities, fostering excitement for future engagements.

Building Connections Through Engagement

Networking Opportunities

  • One participant shares their experience reaching out to a new acquaintance from Jiu Jitsu, showcasing networking beyond traditional methods.

Community Building

  • A book giveaway is conducted as part of community engagement efforts, reinforcing connection among participants.

Visualizing Business Opportunities

  • Discussion includes creative ideas like setting up an electrolyte station at gyms, illustrating practical applications for business concepts discussed.

Future Sessions and Continuous Learning

Upcoming Discussions

  • The speaker previews an upcoming Q&A session focused on launching new people into the business, encouraging participants to reflect on previous discussions for deeper insights.

Closing Remarks

  • Final thoughts emphasize gratitude for participation while inviting any last-minute questions before concluding the session.