AULÃO - O QUE A SUA IMAGEM FALA SOBRE VOCÊ E COMO OS PACIENTES ESTÃO TE PERCEBENDO - MARCELLA GOUVÊA

Introduction to the Session

Welcoming Remarks

• The session begins with a warm welcome, expressing excitement for the first event of the year. The speaker hints at many upcoming surprises and confirms an in-person event on the 23rd.

• Emphasis is placed on the importance of image and perception, setting the stage for a discussion about how individuals perceive themselves and how they are perceived by others.

Introduction of Marcela Golvea

• The speaker introduces Marcela Golvea as a friend and expert in image consulting, highlighting her exceptional work and understanding of professional identity within healthcare.

• Acknowledgment of Marcela's impressive background, including her studies at Harvard, while noting that credentials can sometimes feel diminished in practice. This sets up Marcela’s credibility as someone who understands both theory and real-world application.

Marcela Golvea Takes the Stage

Opening Statements

• Marcela expresses gratitude for being invited to speak, emphasizing her desire to provide valuable insights that attendees can implement immediately into their routines. She encourages an open mindset among participants.

Personal Background

• She shares her journey from being a physiotherapist for 15 years to becoming an image consultant over the past seven years, indicating a deep understanding of health professionals' needs regarding personal branding.

• Discusses how her previous experience influenced her approach to image consulting, particularly regarding professionalism and comfort in appearance when interacting with clients.

Understanding Personal Identity Through Image

Reflection on Personality

• Marcela highlights that one's personality significantly influences their public image; she uses childhood photos to illustrate this connection between past identity and present self-presentation.

• She describes herself as creative and colorful, emphasizing a preference for uniqueness over conformity throughout her life journey which has shaped her professional identity today.

Importance of Professional Image

• Discusses how knowledge gained through image consulting has refined her ability to project confidence while remaining true to herself; she stresses that all aspects of one’s presentation are adjustable based on individual essence and context.

Personal Life Insights

Lifestyle Choices

• Shares insights into maintaining balance through sports like CrossFit and weight training which help manage anxiety levels; this reflects on how personal interests contribute positively to professional life as well.

Family Dynamics

• Briefly mentions family life with humor about adapting personal style preferences within marriage; this anecdote adds relatability while reinforcing themes around personal branding extending beyond professional settings.

Engagement Invitation

• Encourages audience interaction by inviting questions throughout the session, fostering an environment conducive to learning and sharing experiences related to personal branding challenges faced by health professionals today.

First Impressions and Professional Image

The Importance of First Impressions

• In less than 10 seconds, individuals form opinions about others, regardless of their qualifications or experience.

• A person's appearance significantly influences hiring decisions; 55% of first impressions are based on image alone.

Crafting Your Image

• It's not necessary to always be overly formal; however, one should consider the image they wish to project.

• Content accounts for only 7% of communication in initial interactions; thus, appearance and body language play crucial roles (38%).

Visual Communication Strategies

• Reflect on your desired image before engaging with clients; non-verbal cues can convey professionalism without words.

• Understanding how to position oneself visually is essential for effectively marketing services.

The Role of Attire in Professionalism

Dressing for Authority

• Clothing should align with professionalism to create a sense of trust and authority among clients.

• Consistency in personal presentation reflects reliability and organization, which are vital traits sought by clients.

Building Trust Through Presentation

• Clients often seek professionals who exude organization and confidence; this perception begins with visual presentation.

• Effective communication extends beyond verbal skills; it includes how one presents themselves professionally.

Aligning Image with Service Delivery

Consistency is Key

• An incongruent image can undermine perceived professionalism; maintaining an organized appearance is critical for credibility.

• If a professional promotes organization but appears disorganized themselves, it creates distrust among potential clients.

Value Perception and Pricing

• A well-aligned professional image allows one to command higher fees without resistance from clients regarding pricing.

• When one's image matches their service quality, clients perceive greater value and are less likely to negotiate prices.

Understanding the Importance of Image and Environment in Professional Settings

The Role of Subconscious Perception

• Our subconscious automatically processes our image; thus, it's crucial to invest in a professional appearance to justify higher fees.

• A well-organized and aesthetically pleasing environment enhances client perception, making them feel their investment is worthwhile.

Balancing Comfort and Formality

• There’s a common misconception that comfort equates to informality; professionals can be comfortable yet maintain a formal appearance.

• Comfort should not lead to overly casual attire (e.g., sweatpants or flip-flops); instead, one can find suitable formal alternatives that still feel comfortable.

Aligning Attire with Client Expectations

• It's essential to evaluate whether your clothing aligns with the expectations of your target clientele.

• Consider the messages conveyed by your outfit; for instance, oversized or wrinkled clothing may project carelessness.

Understanding Visual Messaging

• Clothing choices can communicate various messages—some may appear too casual or inappropriate for professional settings.

• Selecting patterns and colors thoughtfully is vital; they should reflect professionalism rather than leisure.

Practical Tips for Professional Appearance

• Daily attire should be chosen carefully as it communicates specific messages about professionalism and competence.

• The insights shared are applicable for both men and women in terms of visual messaging through clothing choices.

Navigating Between Accessibility and Formality

Defining Accessibility in Professional Image

• Accessibility refers to an approachable image characterized by softer colors and more delicate styles, which can still be balanced with formality.

Color Choices Impacting Perception

• Light, soft colors create a welcoming atmosphere while earthy tones enhance warmth and approachability.

Hair Styles Affecting Professionalism

• For women, longer, wavy hairstyles tend to convey accessibility; rounded shapes are generally perceived as more inviting.

Understanding Feminine and Formal Styles

Characteristics of Feminine Styles

• Discusses the delicate aspects of feminine fashion, such as ruffles and floral patterns, which convey a subtle and gentle aesthetic.

• Highlights that softer fabrics and longer, curly hairstyles contribute to an impression of fragility and accessibility in women's attire.

The Concept of Formality

• Explains that formal styles contrast with accessible ones, often utilizing darker or more intense colors that create a sense of distance.

• Describes how straight lines in clothing (e.g., short, straight hair) are associated with rigidity, while oval shapes suggest comfort and approachability.

Traditional vs. Modern Formal Wear

• Notes that traditional blazers are typically rigid with straight cuts and dark colors but acknowledges the modern variety in textures and colors available today.

Visual Associations in Fashion

• Compares Disney princess dresses to accessible fashion; their delicate designs evoke feelings of warmth and comfort.

• Suggests balancing personal style preferences (like hair texture or color choices) with elements that convey authority or formality.

Integrating Personal Style with Professional Image

• Emphasizes the importance of aligning one's image with personal essence rather than adopting a character for appearance's sake.

Achieving Authority Through Accessible Comfort

• Introduces options for creating an authoritative yet approachable look by combining structured pieces with softer fabrics.

Balancing Elements in Outfits

• Discusses how pairing flowing skirts (feminine elements) with structured tops can create balance in outfits while maintaining femininity without being overly delicate.

Gender Considerations in Fashion Choices

• Explores how men’s fashion choices also reflect accessibility versus formality through combinations like shirts versus t-shirts paired with trousers.

Athletic Footwear Impact on Image

• Analyzes how athletic shoes can appear too casual or sporty; suggests opting for sneakers designed to maintain a more serious image without excessive curves or soft materials.

Fashion Insights: The Importance of Shoes and Fit

The Role of Footwear in Outfits

• Emphasizes the significance of shoes, suggesting that leather sneakers are preferable for balancing casual outfits like jeans.

• Mentions that understanding these details is crucial in image consulting, likening it to assembling a puzzle.

Understanding Colors and Fabrics

• Introduces the concept that colors convey subtle messages; the combination with other elements alters their impact.

• Discusses how different clothing pieces can communicate various traits, regardless of color alone.

The Importance of Fit

• Highlights the necessity of proper fit, using oversized shirts as an example; adjustments may be needed for individual body types.

• Warns against following trends blindly without assessing personal fit; fabric variations affect how clothes drape on the body.

Key Considerations When Choosing Pants

• Advises attention to pant details such as waistline and length; just because pants fit doesn't mean they look good.

• Stresses that comfort should not come at the expense of appearance; sometimes a larger size offers a better silhouette.

Addressing Body Shape Concerns

• Notes that women often have wider hips which may not align with waist sizes; this requires careful selection when choosing pants with pleats or front lines.

• Explains how tight-fitting garments can distort visual lines, making certain areas appear larger than intended.

Visual Impact of Clothing Choices

• Suggests avoiding overly tight clothing around the hips to create a more flattering silhouette and minimize emphasis on wider areas.

• Compares fitted versus looser styles in terms of visual appeal and comfort for both men and women.

Final Thoughts on Fit and Fabric Selection

• Recommends steering clear from skinny fits for both genders, advocating for more relaxed styles instead.

• Encourages individuals to focus on how clothing fits rather than relying solely on size labels due to inconsistencies across brands.

Understanding Authority Through Fabric Choices

The Impact of Fabric on Perceived Authority

• Fabrics that are too soft can undermine authority; opting for more structured pieces conveys a stronger presence.

• A comparison between two women in orange highlights how different fabrics communicate varying levels of rigidity and professionalism.

• Rigid fabrics, even with feminine details, project a more authoritative image compared to stretchy materials associated with casual settings.

Blazers: Tradition and Modern Interpretations

• The historical context of blazers as symbols of status and power emphasizes the need for rigidity in their design to convey authority.

• Casual blazers made from neoprene or sweatshirt material lack the necessary structure, leading to confusion about the intended message of formality.

• Using casual blazers may dilute the authoritative impression one aims to create; traditional rigid blazers are preferred for formal contexts.

Casual Wear Considerations

• While casual items like sweatshirts can be worn, they do not convey the same level of authority as structured garments; understanding this distinction is crucial.

• Wearing a t-shirt with overly casual elements (like sneakers and backpacks) sends a message of carelessness rather than intentionality in appearance.

Enhancing Image through Thoughtful Choices

• Choosing darker jeans can balance out an otherwise casual outfit, enhancing accessibility while maintaining sophistication.

• Skinny jeans accentuate body shape but may convey unintended sensuality; it's important to consider if this aligns with one's desired image.

Styling Tips for Improved Presentation

• To elevate an outfit's formality, pairing a fitted top with structured bottoms creates a more polished look.

• Tucking in shirts helps define waistlines and elongate legs, contributing to an overall taller appearance—especially beneficial for shorter individuals.

• Adding accessories like belts can enhance color coordination and visual appeal while reinforcing body shape.

Fashion Insights: The Role of Color and Style in Outfits

The Impact of Color on Sophistication

• The color gold conveys sophistication, particularly in women's fashion. For men's looks, brown is a classic alternative that is less heavy than black. Adding color to outfits often pairs better with brown or gray rather than black due to visual weight.

Achieving Visual Harmony

• Using accessories like a black belt or shoes can create harmony in an outfit. However, introducing a single standout piece, such as a black belt without other coordinating elements, may disrupt visual balance.

Footwear Choices and Body Proportions

• Switching from sneakers to pointed flats can enhance the appearance of leg length when wearing wider pants. Showing more skin at the foot can create an elongated look, which is beneficial for those who feel shorter.

Creating Continuity with Footwear

• A round-toed shoe could visually merge with wide pants, making it unclear where the leg ends and the shoe begins. Pointed shoes help maintain a longer line visually while also providing structure to casual outfits like t-shirts and jeans.

Adjusting Outfit Formality through Fabric and Color

• Changing pant fabric from denim to darker brown tailored trousers elevates formality while maintaining comfort with a t-shirt. This combination balances casualness with sophistication by using structured pieces that flatter body shape without being overly tight.

Accessorizing for Lengthening Effects

• Matching belts to pants helps elongate the legs visually; contrasting colors might draw attention upward instead of creating continuity below the waistline. A low heel or formal shoe can further enhance this effect by adding elegance without sacrificing comfort.

Understanding Style Archetypes

• Personal style reflects personality traits; there are no strict rules but rather guidelines for what suits individuals best based on their preferences and lifestyle needs. Each style archetype serves as inspiration rather than confinement within specific categories of clothing choices.

Characteristics of Classic vs Elegant Styles

• Classic styles tend toward rigidity and simplicity, favoring neutral colors and minimal patterns—often seen in navy blue or gray attire—while elegant styles embrace timelessness yet allow for trend exploration without losing personal identity in fashion choices.

Conclusion on Elegance vs Personality

• Elegance is not solely about clothing but also how one carries themselves; it's possible to incorporate elegant elements into one's wardrobe even if they don't naturally embody that style personally.

Understanding Style and Elegance in Fashion

The Balance of Elegance and Creativity

• The speaker emphasizes that using elegant style elements is acceptable, as excessive creativity can create visual friction for viewers. Elegance should still reflect one's essence.

• There’s a perception on the internet that elegance is necessary to convey seriousness; however, a well-represented style can enhance security and credibility.

Quality Over Quantity in Fashion Choices

• Individuals who prefer elegance often value impeccable fit and high-quality fabrics over quantity, opting for durable pieces with meaningful stories behind them.

• Elegant styles typically exhibit classic traits—rigid lines and careful thought—while casual styles are more relaxed, favoring simplicity without excessive details.

Characteristics of Casual Style

• Casual wear often avoids wrinkling fabrics; individuals may not choose 100% natural materials due to maintenance concerns.

• Comfort is key in casual fashion, but it must be balanced to avoid appearing sloppy.

Blending Styles: A Personal Approach

• Most people embody a mix of at least three styles rather than fitting neatly into one category. This serves as guidance for self-identification.

Exploring Dramatic and Sensual Styles

• Dramatic individuals seek attention through bold pieces, contrasting colors, and striking designs that create an imposing visual impact.

• Sensuality extends beyond clothing; it encompasses overall presentation. Care must be taken to balance sensuality without crossing into vulgarity.

Romanticism in Fashion

• Romantic styles feature delicate fabrics and soft colors, reflecting femininity. This style also influences interpersonal interactions with kindness and gentleness.

The Creative Style Spectrum

• Creative individuals thrive on mixing colors, patterns, textures, and accessories unconventionally. Their wardrobes may lack cohesion compared to other styles.

Understanding Archetypes in Fashion

• The discussion touches on archetypes related to personal style choices aimed at connecting with specific audiences while maintaining authenticity.

• It’s crucial to understand one’s own style before adopting elements from archetypes to ensure comfort and sustainability in fashion choices.

Understanding Archetypes in Personal Style

The Importance of Archetypes in Fashion

• Emphasizes the significance of using personal elements to enhance clarity, presence, and confidence in one's image.

• Discusses how archetypes are ingrained in our memory and influence our perception of style; for example, a rebel is often visualized as a rocker.

Visual Representation of Archetypes

• Describes the typical appearance associated with the rebel archetype: structured jackets, messy hair, and dark colors that convey strength and independence.

• Connects the magician archetype to imagery from popular culture (e.g., Harry Potter), highlighting its associations with mystery and transformation.

Color Associations with Archetypes

• Identifies colors linked to different archetypes; for instance, heroes are represented by bold colors like red and black, symbolizing energy and determination.

• Notes that the performer archetype embodies vibrancy and authenticity through bright colors, suggesting a connection to creativity.

Sensuality and Casualness in Style

• Explores the lover archetype's association with sensuality through vibrant colors like red or pink; emphasizes that not everyone may naturally embody this style.

• Discusses how the citizen archetype represents casualness and humility through neutral tones, fostering relatability.

Adventure and Caregiving Elements

• Highlights the explorer archetype's connection to adventure with light, subtle colors reflecting freedom and nature.

• Addresses the caregiver archetype's nurturing qualities; suggests incorporating visual elements that reflect empathy into one’s style.

Balancing Multiple Archetypes

• Suggests that while many may identify primarily with one archetype (like caregiver), it’s essential to blend other traits for effective communication of professional identity.

• Shares a personal example illustrating how combining various archetypal traits can enhance professional presence while maintaining warmth.

This structure provides an organized overview of key concepts discussed regarding personal style influenced by various archetypes. Each bullet point links directly back to specific timestamps for easy reference.

Leadership and Archetypes in Nutrition

The Role of a Leader in Nutrition

• A leader should guide clients with wisdom and experience, providing care and love in their approach. This reflects the importance of empathy in nutrition practices.

• There is no one-size-fits-all archetype for nutritionists; understanding individual client needs is crucial for effective service delivery.

Client-Centric Approach

• Nutritionists must consider the demographics and specific needs of their clients to tailor their services effectively, emphasizing empathy and delicacy in interactions.

• The way a nutritionist presents themselves—through attire or demeanor—can convey both care and expertise, which are essential for building trust with clients.

Balancing Formality and Accessibility

• Understanding the balance between formality (associated with authority) and accessibility (linked to credibility) is vital for connecting with clients effectively. Different archetypes like "governor" and "wise person" have distinct presentations that influence client perceptions.

• The colors associated with different archetypes can impact how they are perceived; formal colors may create distance while softer tones can foster connection.

Creative Expression through Attire

• The "creator" archetype embodies creativity, often leading to more vibrant expressions through clothing choices that reflect innovative ideas within the field of nutrition.

• Personal branding through attire can be strategically aligned with desired public perception, as seen in examples from popular culture where individuals shift their image based on audience expectations.

Importance of Presentation Details

• Attention to detail in personal grooming (e.g., hair, nails) significantly impacts professional image; neglecting these aspects can lead to negative perceptions by clients. Maintaining a polished appearance demonstrates respect for oneself and one's profession.

• Both excessive makeup and lack thereof can send mixed messages about professionalism; finding a balance is key to maintaining an appropriate image in various settings. Minimal grooming routines can enhance confidence without being overly time-consuming.

Establishing Routine for Professionalism

• Consistency in personal presentation should become part of daily routines, similar to dietary habits; this requires persistence but ultimately leads to greater comfort and effectiveness in professional roles as caregivers or advisors within nutrition fields.

Fashion and Presentation Tips

Importance of Clothing Choices

• Light-colored clothing can highlight body shapes; consider seamless underwear or shorts to avoid visible lines.

• Damaged clothing, such as torn or worn-out items, should be discarded to maintain a polished appearance.

Footwear and Grooming

• Ensure shoes are clean and in good condition; damaged footwear can detract from overall presentation.

• Pay attention to personal grooming, including clean nails and fresh breath, as these details impact first impressions.

Communication and Body Language

• First impressions matter; ensure your appearance conveys professionalism and confidence.

• Avoid strong perfumes that may trigger allergies in others; choose subtle scents appropriate for the environment.

Dressing Appropriately

• Be mindful of overly tight or revealing clothing that may distract from professional interactions.

• Limit excessive accessories that could divert attention during conversations, especially with clients who have focus issues.

The Role of Makeup

• Makeup can enhance professional image; studies show women who wear makeup are perceived as more competent.

• Aim for a natural look rather than heavy makeup to project confidence without overwhelming your audience.

Final Thoughts on Personal Style

• Personal style should reflect one's personality, contributing to self-confidence and effective communication.

• Avoid excessive makeup choices that do not complement your features; aim for balance in color selection.

Understanding the Importance of Personal Image

The Connection Between Confidence and Appearance

• The speaker emphasizes that feeling secure in oneself enhances how others perceive you, highlighting the significance of clothing in professional settings.

• A discussion arises about the relationship between knowledge and personal image, questioning whether investing in a wardrobe requires high costs or if there are more accessible ways to improve one's appearance.

Steps to Enhance Personal Image

• The speaker introduces the concept of personalized consulting services, noting that while comprehensive consultations can be extensive, they are essential for effective image transformation.

• Emphasizing the importance of taking the first step, the speaker reassures that initial efforts may seem daunting but become easier with guidance.

Practical Application of Image Consulting

• A unique approach is shared where participants will receive tailored support in understanding their identity and desired message through their clothing choices.

• The consultation process includes aligning personal style with body type and preferences, although additional services like wardrobe organization may incur extra costs.

Emotional Impact of Clothing Choices

• The speaker reflects on how wearing comfortable and appealing clothing can elevate one’s mood and confidence, suggesting a deeper connection between attire and emotional well-being.

• There is an acknowledgment that achieving this sense of happiness through fashion requires effort but ultimately leads to greater self-assurance.

Addressing Specific Needs in Image Consulting

• Questions arise regarding specific services such as color analysis within consultations; it is noted that these specialized services have similar pricing structures due to their depth.

• Discussion includes facial visagism—how different styles (like eyewear or haircuts) should complement individual features for a cohesive look.

Professional Attire Considerations

• The conversation shifts to attire for professionals like nutritionists; wearing formal attire (e.g., lab coats) conveys seriousness but must align with overall messaging for authenticity.

• It’s suggested that while formal wear can enhance professionalism, it should not clash with other elements of one’s presentation.

Encouragement for Change

• The speaker encourages participants to take actionable steps towards revamping their wardrobes immediately after the session.

Image Consulting and Personal Style Insights

Importance of Thoughtful Purchasing

• Emphasizes the need to consider whether a clothing item aligns with one's image and can be versatile for both work and leisure.

• Warns against impulsive buying, highlighting that items may only serve a single purpose in one’s mind.

Posture and Image Connection

• Discusses how posture is intrinsically linked to personal style; elegance in appearance must match one’s physical demeanor.

• Encourages awareness of how one presents themselves through clothing choices, as it reflects their personality.

Colorful Footwear Choices

• Expresses love for colorful shoes, suggesting they can enhance personal expression when paired with neutral outfits.

• Notes that while colorful shoes can add creativity to an outfit, context matters; they should align with the intended message of the look.

Authenticity in Personal Style

• Shares anecdotes about unique fashion choices that resonate with individual identity, stressing authenticity over conformity.

• Highlights how genuine self-expression through clothing fosters positive reactions from others.

The Power of Self-Knowledge

• Advocates for self-awareness as a liberating force that benefits both personal and professional aspects of life.

• Conveys gratitude for sharing insights on image consulting, emphasizing that small changes can lead to significant improvements in life quality.

Engagement and Future Opportunities

• Invites participants to connect via social media for further assistance or inquiries regarding image consulting services.

• Mentions upcoming events where attendees will have opportunities to engage more deeply with the concepts discussed.