NEW Facebook Ads Secrets, Tips & Strategies

Facebook Advertising Secrets Tips and Strategies

In this video, the speaker shares tips and strategies for Facebook advertising that work well in 2023. The first change is switching from off-meta sales funnels to on-meta sales funnels.

Switching to On-Meta Sales Funnels

• Off-meta sales funnel involves running an ad on Facebook/Instagram, getting people to click on it, then taking them off the platform to a landing page or website where they can inquire and become a lead.

• On-meta sales funnel involves using an instant form within Facebook/Instagram instead of taking people off-platform. This keeps users in-app longer and leads to lower costs per thousand impressions (CPMs).

• Meta wants advertisers to use instant forms as opposed to sending people to external websites because it keeps users in-app longer. Using WhatsApp or Messenger as destinations is also preferred.

• Keeping users on the Meta family of apps provides accurate tracking data since everything that takes place within their app can be tracked.

Other Changes Made

• Another change made is using dynamic creative optimization (DCO), which allows for testing multiple ad components at once.

• The speaker also mentions how important it is to have a strong value proposition in your ads and how you should test different variations of your ads.

Conclusion

The speaker shares valuable insights into Facebook advertising strategies that work well in 2023. Switching from off-meta sales funnels to on-meta sales funnels, using DCO, having a strong value proposition, and testing different variations of ads are all key takeaways from this video.

Using On-Meta Sources for Facebook Advertising

In this section, the speaker discusses the advantages of using on-meta sources for Facebook advertising and how it can improve tracking and retargeting.

Advantages of On-Meta Sources

• On-meta sources include video viewers, Instagram followers, and people who have engaged with your Facebook page or ads.

• Tracking is more accurate with on-meta sources compared to off-meta sources like website visitors.

• Retargeting audiences are larger with on-meta sources because it's easier for people to take actions like watching a video or interacting with an ad on Facebook or Instagram.

Look-Alike Audiences

• Look-alike audiences can be created based on a source audience such as website visitors or Instagram followers.

• Creating look-alike audiences from on-meta sources is a great cold audience targeting option.

Focusing on Reels as an Ad Placement

In this section, the speaker talks about the rise of short-form content and how advertisers need to customize their ad creative to fit that format.

User Activity on Reels

• More user activity is taking place on reels in both Instagram and Facebook.

• As advertisers, we need to customize our ad creative to fit the reels format and make sure it's consistent with other content being consumed in reels.

Note that there were no timestamps provided for some parts of the transcript.

The Future of TikTok and Instagram

In this section, the speaker discusses the potential ban of TikTok in various countries and how it will affect advertisers. They also talk about the shift towards simpler sales funnels and the importance of brand building.

Potential Ban of TikTok

• TikTok has already been banned in India and on government phones in countries like the US and UK.

• If TikTok is banned in more countries, its user base may shift to Instagram and YouTube shorts.

• Advertisers should position themselves to take advantage of this change by 2023.

Simplification of Sales Funnels

• Simpler sales funnels are producing better results, especially after the iOS 14 update made tracking difficult.

• Direct offer strategies are being used more often, while complex sales funnels are being simplified.

• Normally present content campaigns are being used instead of multi-step sales funnels to make it easier for users to consume content.

Importance of Brand Building

• With more advertiser competition, brand building is becoming increasingly important.

• Businesses can leverage other people's brands or use platforms to build their own brand.

• It is recommended that businesses do both to take advantage of all options available.

Combatting Advertiser Competition

In this section, the speaker talks about how advertisers can combat increased competition by adjusting their strategies. They also mention a free webinar that covers Facebook ad strategies.

Adjusting Strategies for Increased Competition

• With more advertiser competition, adjustments need to be made to stand out.

• Brand building becomes even more important in a competitive market.

• Advertisers should simplify their sales funnels and make actions easy for users.

Free Webinar on Facebook Ad Strategies

• The speaker has created a free webinar called "3 Killer Facebook Ad Strategies to Double or More Your Revenue."

• The webinar covers omnipresent content, direct offer strategies, and a third strategy not mentioned in the video.

• It is recommended that viewers check out the webinar for useful information on Facebook and Instagram advertising.

Importance of Brand Building

In this section, the speaker continues to discuss the importance of brand building and how it can impact advertising efforts.

Leveraging Other Brands or Building Your Own

• Businesses can leverage other people's brands to build their own brand.

• Alternatively, businesses can use platforms to build their own brand.

• It is recommended that businesses do both to take advantage of all options available.

Hiring Influencers to Produce Ad Creative

In this section, the speaker discusses the benefits of hiring influencers to produce ad creative for your product or service.

Advantages of Hiring Influencers for Ad Creative

• Influencers are often skilled at producing high-quality imagery and video content.

• Including an influencer in your ad creative can be a "scroll stopper" that catches people's attention as they scroll through their social media feeds.

• Niche-specific influencers who are relevant to your product or service can be a game-changer for your campaign.

• Using an influencer-produced asset as your ad creative allows you to run the ad repeatedly, rather than just relying on a one-time shout-out from an influencer.

The Omnipresent Content Strategy

In this section, the speaker introduces the concept of the omnipresent content strategy and explains how it can help build brand awareness over time.

Benefits of the Omnipresent Content Strategy

• The omnipresent content strategy is a sales funnel structure that can help build brand awareness over time.

• It involves setting up various ad sets and campaigns with different targeting options and using multiple types of ad creatives.

• By using this strategy, you can create a consistent presence across Facebook and Instagram that helps you stand out from competitors.