Is Spotify Ad Studio Worth It For Music Marketing?
Introduction to Spotify Ad Studio
In this section, the speaker introduces Spotify Ad Studio and explains how it can be used to run ads directly inside of Spotify. The speaker also shares their past experience with the platform.
What is Spotify Ad Studio?
- Spotify Ad Studio is a platform where you can run ads directly inside of Spotify.
- You can target specific music artists, playlists, and moods.
- It is similar to Facebook Ads in terms of its campaign structure.
Past Experience with Spotify Ad Studio
- The speaker tested the platform in the past and found it to be a horrible platform not worth using.
- They ran three campaigns that were incredibly disappointing and did not yield good results.
How to Use Spotify Ad Studio
In this section, the speaker explains how to use Spotify Ad Studio and provides an overview of its campaign structure.
Creating an Account
- To use Spotify Ad Studio, go to ads.spotify.com and create an account.
- It does not cost anything to make an account.
Campaign Structure
- Campaigns are broken up into campaigns, ad sets, and ads.
- Similar to Facebook Ads.
Testing a New Campaign on Spotify Ad Studio
In this section, the speaker shares their recent experience running a test campaign on Spotify Ad Studio for their alternative metal band Every Waking Moment.
Test Campaign Details
- Ran five different audiences with budgets ranging from $8-$79 in Spain, UK, USA, and Mexico.
- Tested both audio and video ads for Come Alive by Every Waking Moment.
Results
UK Audience
- Spent $79 and got 42 new listeners.
- Almost $2 per listener, which is very bad.
- Getting 8.36 streams per listener, which is incredibly good.
Other Audiences
- Results for other audiences not provided in this section.
Understanding the Metrics of Running Ads on Spotify
In this section, the speaker discusses the metrics associated with running ads on Spotify and how to interpret them.
High Intent Rate but Expensive Cost per Listener Acquisition
- The combination of saves and playlist ads results in a good intent rate.
- However, the cost per listener acquisition is expensive, more than a dollar.
- Quality of listeners is good despite high costs.
Testing Campaigns for Good Cost
- Testing enough campaigns can help figure out how to get a good cost.
- Even if it's more expensive than Facebook or TikTok ads, good data can be obtained.
Comparison of Video and Audio Ads in UK
- $57 spent on video ad resulted in 38 new listeners.
- Listeners per dollar still over a dollar but better than audio ad.
- Stream through listener account is still very high at six.
Comparison of Ads in Mexico
- Only $8 spent due to difficulty finding people in targeted genre/artist.
- Five listeners acquired for eight dollars resulting in best listener per dollar ratio so far.
- Intent rate was 40%.
Importance of Long-Term Campaigns
- Ad platforms optimize as campaigns run longer.
- Longer campaign timelines are recommended for better optimization.
Spotify Ad Studio Review
In this section, the speaker reviews Spotify Ad Studio and shares his experience with it.
Is Spotify Ad Studio Worth It?
- The speaker shares that he tried using Spotify Ad Studio to promote his music.
- He notes that the results were not great, even after trying different songs.
- The speaker concludes that for most people, Spotify Ad Studio is probably not worth their time.
Alternative Options
- The speaker suggests checking out his video on running Facebook conversion ads for music on streaming services if you want to see what he actually used for promoting his music.
- He also mentions his course called "Spotify Growth Machine" which provides a more organized approach to promoting your music on streaming services.