ตอนที่ 8: การวาง Vision & Mission { เคล็ดไม่ลับเพื่อการสร้างสรรค์ธุรกิจเพื่อสังคม }
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This section discusses the concept of vision and mission through a narrative involving three men engaged in different activities, highlighting the importance of clarity in understanding individual perspectives.
Vision and Mission Narrative
- Three men are engaged in various activities: one for earning money, another carving stones, and the third building a cathedral.
- Each man's perspective reflects their vision: earning a living, stone carving contributing to a larger structure, and cathedral construction symbolizing future change.
- John F. Kennedy emphasizes clear vision as the ability to see what is desirable, feasible, and focused on specific goals with flexible communication.
Vision Clarity
The discussion delves into the significance of writing a clear vision for social businesses using techniques like KISS (Keep It Short and Simple) to articulate specific goals effectively.
Importance of Vision Clarity
- Writing a clear vision provides a distinct image for all involved parties, emphasizing simplicity and specificity.
- Having a shared vision among team members fosters organizational cohesion and facilitates goal achievement.
Mission Definition
This part explores how having a clear vision leads to defining missions that align with organizational objectives, distinguishing between activities necessary for mission accomplishment.
Defining Missions
- A clear vision precedes setting missions; missions represent essential tasks aligned with the overarching vision.