Контентный аудит для продвижения в ИИ-ответах

Introduction to Geopositioning and Content Audit

Overview of the Speaker and Topic

• Kirill Yandovsky introduces himself as the head of SEODindovsky SEO, focusing on geopositioning since 2025.

• The company promotes websites not only in Google but also in AI responses, emphasizing the importance of adapting content for neural networks.

Steps for Conducting a Content Audit

• To perform a content audit for geopositioning, it is essential to gather competitor prompts using the service Oterly.

• Oterly provides insights into which queries competitors rank for in AI responses, forming a semantic core for optimization.

Analyzing Competitor Pages

Identifying Relevant Pages

• After collecting prompts, select website pages that correspond to these queries to create clusters based on the semantic core.

Content Analysis Process

• A specialist analyzes competitor pages, noting strong content elements such as structure and fact presentation.

• Screenshots or copies of competitor content are documented to inform future improvements on one's own site.

Creating Technical Assignments with ChatGPT

Utilizing AI for Content Development

• Screenshots and detailed requests are sent to ChatGPT to generate technical assignments aimed at enhancing existing or new pages based on competitive analysis.

Structure of Technical Assignments

• ChatGPT produces a document outlining titles, comments, and recommendations tailored for improving page visibility in AI responses.

Example of a Technical Assignment

Expected Output from ChatGPT

• The output should include clear instructions suitable for webmasters or programmers detailing necessary changes for better performance in AI results.

Components of the Assignment Document

• The assignment includes article topics derived from competitors' materials while instructing copywriters to create comprehensive articles that enhance factual accuracy and expertise.

Finalizing Technical Requirements

Detailed Instructions for Copywriters

• The technical assignment resembles standard SEO tasks but focuses specifically on optimizing content according to identified prompts.

Key Elements Included in Assignments

• Specific requirements such as H1/H2 tags and introductory explanations are provided to ensure alignment with prompt expectations.

This structured approach ensures clarity in understanding how geopolitical optimization can be effectively implemented through thorough content audits and strategic use of AI tools like ChatGPT.

Content Optimization for AI Systems

Content Structure and Adaptation

• The process begins with writing the URL, meta tags, and meta descriptions, followed by refining the content structure to meet generative system requirements.

• After conducting a geo-audit and analyzing competitor prompts, a copywriter's task is to adapt the content so that it becomes understandable and readable for neural networks.

Monitoring Presence in AI Blocks

• The next step involves performing a repeated geo-audit and monitoring presence in AI blocks, similar to how SEO tracks website rankings.

• Traffic analysis from neural sources can be effectively conducted using Google Analytics; however, it does not highlight traffic from Google Air Overview.

Tools for Analysis

• To understand traffic from Google Overview better, tools like SR or Ahrefs should be utilized.

• Monitoring presence in AI blocks can also be achieved through services like cRanking or LMRevS, which compare brand citation frequency across different systems.

• Additionally, tools such as OLI provide insights into which queries the site responds to effectively.