BB SHOW

Highlighting C-Cash as a Service

Overview of C-Cash and Its Activities

• The discussion begins with an emphasis on C-Cash as a service, highlighting the 12+ activity types it supports. This sets the stage for understanding its versatility in course delivery and instructional design frameworks.

• There is mention of how course delivery can occur within a few days, indicating efficiency in implementation, which is crucial for potential users.

Multilingual Capabilities and User Engagement

• The conversation shifts to the multilingual aspect of the platform, suggesting that it plays a significant role in user engagement through features like a conversation chatbot. This enhances accessibility for diverse audiences.

• A suggestion is made to incorporate a QR code for easy registration, emphasizing the need for streamlined processes to attract users effectively.

Promotional Strategies and Pricing Challenges

Setting Prices and Promotional Offers

• The speaker raises concerns about establishing a price point without knowing the full scope of offerings, questioning how to create compelling promotional offers that resonate with potential customers.

• There's skepticism regarding whether people attach value to free resources like white papers, leading to discussions on how best to incentivize registrations without overwhelming users with offers that lack appeal.

Free Demos vs Paid Offerings

• It’s suggested that offering free demos may not be effective; instead, providing short free courses (15 or 30 minutes) could be more appealing as they offer tangible value while still being low-risk for users.

Design Considerations for Marketing Materials

Printing and Design Elements

• Discussion includes practical considerations about printing materials, such as using black text on white paper due to cost implications, which affects marketing strategies significantly. Proper design choices are essential for effective communication of information.

Infographic Utilization

• An idea emerges about creating an infographic at the top of marketing materials that explains what C-Cash is, followed by two columns focusing on platform benefits versus service offerings—this structured approach aims at clarity in messaging while avoiding clutter on single pages.

Finalizing Presentation Materials

Template Usage and Page Structure

• The speaker mentions sending out templates created previously without making changes, indicating reliance on established formats while ensuring simplicity in language used throughout presentations. This reflects an intention to maintain consistency across communications.

Landing Page Development

• Plans are discussed regarding creating a landing page with all relevant information about offerings along with QR codes for easy access—this highlights an effort towards modern digital engagement strategies aimed at enhancing user experience and information dissemination efficiently.