Tech Talk: Chasing the Perfect Review with Danielle Phillips from Hello SEO

Introduction

In this section, the host introduces the guest speaker and provides an overview of what will be discussed in the Tech Talk.

Introducing Danielle Phillips

• Clinton introduces Danielle Phillips from hello SEO as a special guest for the Tech Talk.

• Clinton explains that today's topic is about generating and driving sales for businesses using review management systems.

About Tradypad

• Clinton explains that Tradypad is a technology training organization that helps tradies understand how to use technology to run their business.

• He mentions that they work with different software tools and products to solve traditional paper-based problems within businesses by turning them into digital systems.

The Relationship Between Hello SEO and Perfect Review

In this section, Danielle Phillips talks about her company, hello SEO, and how it relates to perfect review.

How Hello SEO Started

• Danielle explains that she started hello SEO 18 months ago after starting an e-commerce business and realizing she needed more traffic to her website.

• She learned about SEO but found it overwhelming at first. However, with time, she started creating rank-and-rent websites which helped Tradesmen get phone calls and emails from these websites.

Importance of Google My Business

• She realized Tradesmen were missing out on business because they didn't have their Google my business correctly set up.

• Having a Google my business is vital for any business as it's where Google reviews show up.

Perfect Review Tool

• Danielle mentions that perfect review is a tool designed to help businesses manage their online reviews effectively.

• She explains that the tool helps businesses get more reviews, manage their online reputation, and improve their search engine rankings.

The Importance of Reviews for Businesses

In this section, Danielle Phillips talks about the importance of reviews for businesses and how they can help drive sales.

Local Google Searches

• Danielle emphasizes that local Google searches are where Tradesmen can have great and fast results when they do a few things correctly.

• She mentions that having the right words in the right places on a website is crucial for Google to understand what your website is all about.

Importance of Reviews

• Danielle explains that reviews are essential for any business as they help build trust with potential customers.

• She mentions that having positive reviews can also help improve search engine rankings and drive more traffic to your website.

Perfect Review Features

• Danielle talks about some of the features of perfect review, such as automated review requests, review monitoring, and reporting.

• She explains how these features can help businesses save time and effort while still managing their online reputation effectively.

Conclusion

In this section, Clinton thanks Danielle for joining him in the Tech Talk and provides some final thoughts on the importance of review management systems.

Final Thoughts

• Clinton thanks Danielle for sharing her insights on perfect review and its benefits for businesses.

• He emphasizes that managing online reviews is crucial for any business looking to drive sales and improve their online reputation.

Importance of Accurate Categories and Google Reviews

In this section, the speaker emphasizes the importance of accurate categories and Google reviews for businesses.

Importance of Accurate Categories

• Businesses should choose their main category and subcategories accurately to avoid leaving money on the table.

• Many businesses fail to pick their subcategories or select incorrect categories that do not have as much traffic.

• There are hundreds of different categories, so it is essential to check what category a business should be in.

Importance of Google Reviews

• Google matches users with the closest and most relevant business based on their location.

• Keywords are important because they help people find businesses through search engines like Google.

• Reviews are crucial for building trust with potential customers. People tend to look at negative reviews first before reading positive ones.

• Leaving reviews helps businesses gain credibility and recognition. However, many people only leave reviews if they have had a bad experience or if the company has made it easy for them to leave a review.

The Power of Reviews

In this section, the speaker discusses how reviews can impact a business's reputation and success.

Benefits of Positive Reviews

• Positive reviews help build trust with potential customers by showing that other people have had good experiences with the business.

• People tend to look at negative reviews first before reading positive ones. If there are no negatives or if they are not significant, people will start trusting the company or service more.

• Positive reviews can lead to increased website traffic, phone calls, and ultimately, more business.

Importance of Leaving Reviews

• Leaving reviews is a form of word-of-mouth advertising that can help businesses gain credibility and recognition.

• Many people do not leave reviews unless they have had a bad experience or if the company has made it easy for them to leave a review.

• By leaving positive reviews, people can help businesses build their reputation and succeed.

Importance of Google Reviews

In this section, the speaker discusses the importance of Google reviews for businesses and how they can help improve a business's online presence.

The Impact of Negative Reviews

• Negative reviews from ex-employees or dissatisfied customers can significantly impact a business's rating.

• A low rating can result in fewer phone calls and less business compared to competitors with higher ratings.

The Benefits of Positive Reviews

• Positive reviews signal to Google that a business is active and trustworthy, which can improve its ranking in local searches.

• Keywords used in positive reviews can also help a business rank higher for specific search terms.

How to Get More Reviews

• Encouraging customers to leave reviews on multiple platforms, such as Google, Facebook, TripAdvisor, etc., can help improve a business's online presence.

• Using a review platform that consolidates all review links into one place can make it easier for customers to leave reviews.

• Dropping the review link in an email or SMS message has been found to be an effective way to get more responses from customers.

Introduction to Perfect Review

In this section, the speaker introduces Perfect Review and explains how it came about as a solution for gathering reviews.

The Need for Reviews

• Perfect Review was created to make reviews more prominent and easier to gather.

• The tool is designed to make it easy for tradies to get reviews from their clients while out in the field.

Using RFID Technology for Reviews

In this section, the speaker explains how they use RFID technology to make it easy for customers to leave reviews.

Linking a Card Reader with a Phone

• A card reader can be linked with a phone using RFID technology.

• Tradespeople can use this technology to ask customers for reviews by tapping their card against the customer's phone.

• This makes it easy for customers to leave reviews without having to download anything or type anything out.

QR Codes as an Alternative

• If a customer has an older phone that doesn't support RFID technology, tradespeople can use QR codes instead.

• Tradespeople can provide customers with a QR code that takes them directly to their review page.

Demo of Leaving a Review

In this section, the speaker demonstrates how easy it is for customers to leave reviews using Perfect Review.

Tapping the Card on an Android Phone

• To leave a review, the tradesperson taps their card against the back of an Android phone.

• This automatically opens up the internet and takes them directly to the review platform.

Leaving a Review with Keywords and Photos

• Tradespeople can help customers leave more detailed reviews by suggesting keywords and asking them to take photos of their work.

• Including photos in reviews is especially valuable for SEO purposes, as Google likes to see photos on review pages.

Importance of Google Reviews

In this section, the speaker emphasizes the importance of Google reviews for local businesses and how they can help improve their online presence.

Benefits of Google Reviews

• Getting regular reviews on Google can help improve a business's local ranking.

• It's also important to have Facebook reviews and recommendations as well as reviews on other platforms like Trustpilot or HiPages.

• Having reviews across multiple platforms shows that a business is active, credible, and trustworthy.

• Neglecting to gather Google reviews can result in lost business opportunities.

Tips for Gathering Reviews

• Encourage customers to leave a review while they are still enthusiastic about the service provided.

• Provide staff with cards asking for feedback and encourage them to ask customers if they would be willing to leave a review.

• Respond promptly and professionally to negative reviews.

Statistics on the Importance of Reviews

• Consumers read an average of 10 online reviews before feeling that they can trust a company.

• 57% of consumers will only do business with a company if it has four or more stars out of five.

• 84% of people look for reviews before making a purchase, often starting by looking at negative ones first.

Dealing with Negative Reviews

In this section, the speaker discusses how businesses should handle negative reviews.

How to Respond to Negative Reviews

• Respond promptly and professionally, acknowledging the customer's concerns.

• Apologize for any inconvenience caused and offer to make things right.

• Avoid getting defensive or argumentative, as this can escalate the situation.

• Use negative reviews as an opportunity to improve customer service and address any issues that may have arisen.

When to Flag a Review

• Flag a review if it violates Google's policies, such as containing hate speech or personal attacks.

• Do not flag a review simply because it is negative or critical of the business.

How to Prevent Negative Reviews

• Provide excellent customer service and address any issues promptly.

• Encourage customers to leave feedback before they leave the premises, while they are still enthusiastic about the service provided.

• Monitor online reviews regularly and respond promptly to any negative feedback.

Dealing with Bad Reviews

In this section, the speaker discusses how to deal with bad reviews and turn them into positive experiences.

Responding Professionally to Bad Reviews

• Always respond professionally to bad reviews.

• Check if the reviewer is a customer and ask them to contact you directly.

• Ask the customer if you can fix the issue or make it right.

• If you do so, they may adjust their review.

Importance of Professional Responses

• Answering professionally shows that you care about your customers.

• Having one or two bad reviews among many good ones is normal for any business.

• Responding professionally can help mitigate the impact of negative reviews.

The Value of Four-Star Reviews

• Four-star reviews are still good and make a business look more legitimate than only having five-star reviews.

• A company with only five-star reviews may appear fake.

How Perfect Review Works

In this section, the speaker explains how Perfect Review works and how businesses can use it to get more positive reviews.

Different Review Companies

• There are different review companies available that use SMS and email campaigns to generate reviews.

• These programs can be expensive, costing around $100 per month.

Perfect Review's Approach

• Perfect Review does not use SMS or email campaigns but instead provides cards for customers to leave a review.

• Only happy customers are given the opportunity to leave a review using these cards.

Getting Started with Perfect Review

• To get started with Perfect Review, businesses need to pay $97 for a link or landing page setup or $194 for three plastic cards and a link setup.

• Once subscribed, businesses will have access until phones stop reading the cards or Google changes its terms of service.

One-off Payment and QR Code

In this section, the speaker talks about a one-off payment option that won't transition to being a subscription in the future. They also mention a QR code that can be used instead of the phone number.

• A one-off payment option is available and won't transition to being a subscription in the future. Customers will be grandfathered in.

• A QR code is available for those who don't want to use the phone number. Some companies have printed it on business cards or put it on their vans.

Good Reviews

This section is brief and includes laughter from both speakers.

• The speaker mentions "my father's that much" which prompts laughter from both speakers.

Okay

This section is brief and includes laughter from both speakers.

• The speaker says "okay" which prompts laughter from both speakers.

Using QR Codes

In this section, the speaker talks more about using QR codes instead of phone numbers and gives an example of someone putting it on their van.

• A company has printed the QR code on business cards and put it on their van.

• The speaker warns against doing anything illegal while displaying the QR code as it could result in negative reviews.

Link Available

In this section, the speaker announces that a link is available for anyone interested in jumping onboard with their service. They also mention their SEO and website businesses for those interested in learning more.

• A link is available for anyone interested in joining.

• The speaker mentions their SEO and website businesses for those interested in learning more.