What is the Psychology of Consumer Behaviour?

Name: What is the Psychology of Consumer Behaviour?
Uploaded: 2018-02-12T07:55:19.000Z
Duration: 6 min 18 s
Description: How do you understand what makes an individual consumer unique? In this week's Try This This Week Mike explains how, as a seller you can start to understand your customer.

Exploring the Psychology of Consumer Behavior

In this section, Mike delves into the psychology of consumer behavior, emphasizing the importance of understanding individual consumers on a personal level rather than as part of a group.

Understanding Individual Consumers

Consumer behavior focuses on what makes each individual unique, contrary to marketing which often targets groups or demographics.

The core of consumer behavior psychology lies in comprehending the specific motivations and desires of each unique customer when engaging in sales interactions.

Common Mistakes in Focusing on Individuals

A common pitfall is projecting one's own values onto customers instead of understanding their distinct perspectives and needs.

Salespersons should avoid projecting their values onto customers and instead strive to understand and cater to the customers' preferences authentically.

Resisting Value Projection

It is crucial for salespeople to recognize their own values but refrain from imposing them on customers, focusing instead on understanding and meeting customers' needs.

Video description

How do you understand what makes an individual consumer unique? In this week's Try This This Week Mike explains how, as a seller you can start to understand your customer.