Steve Blank. UniMOOC (L5.15) "Relaciones con los clientes en Jersey Square I". Crea tu Startup.

Customer Acquisition and Retention Strategies

Understanding Customer Acquisition

• The discussion begins with Jerzy Square as a case study to illustrate customer relationships, focusing on the concepts of acquiring, retaining, and increasing customers.

• The primary method for customer acquisition identified is through their website, with Google AdWords being highlighted as a significant channel for attracting new clients.

• Experiments are ongoing with various marketing strategies including guerrilla marketing on platforms like Facebook, YouTube, and Twitter to explore viral growth potential through customer referrals.

Hypotheses and Marketing Approaches

• Current strategies are still in the hypothesis stage; they aim to validate low-cost acquisition methods while considering future retention strategies.

• Loyalty programs are discussed as potential tools for retaining customers, including rewards for longevity and promotional items such as free t-shirts.

Expanding Customer Base

• Ideas for expanding the customer base include selling customer data or offering family plans that bundle merchandise (e.g., t-shirts for parents and children).