3 Persuasion Techniques To Use When Writing Sales Copy

The Secret to Selling Anything

In this video, Alex shares the biggest mistake entrepreneurs make in their marketing and messaging. He also provides three powerful copywriting methods for authentic persuasion.

The Power of Possibility

• Within all of us is infinite wisdom that makes anything possible.

• People tend to think in very concrete terms about what is actually possible for them.

• The #1 mistake entrepreneurs make in their marketing and messaging is assuming their audience believes they can achieve the results promised.

Your Product Doesn't Matter

• Your products are what your customers buy, not why they buy them.

• To remove the invisible walls that people have built around themselves, you need to get them into a dreamer state where they believe that anything is possible.

• Identify what value you are helping your ideal prospect meet. This will become the foundation of the hook in your sales message.

Three Methods for Authentic Persuasion

Method 1: Story-Telling

• We all have blind spots and nobody has perfect self-awareness. Story-telling helps open up your prospects' minds to possibility.

Method 2: Empathy

• Empathy helps you understand your prospects' pain points and connect with them on an emotional level.

Method 3: Social Proof

• Social proof helps build trust with your prospects by showing them how others have benefited from your product or service.

Overall, Alex emphasizes the importance of understanding your ideal prospect's values and using authentic persuasion methods to help remove their limiting beliefs. By doing so, you can sell them anything.

Writing a Persuasive Hook

In this video, Alex discusses three methods for writing a persuasive hook that can expand your audience's beliefs and make them more receptive to your message. The three methods are: Story, Science, and Supposition.

Story-Based Hook

• A story-based hook is about creating a relatable story that allows the reader to step out of their own doubts and criticisms.

• Your story needs to be believable and relatable enough so that your reader subconsciously thinks "Wait, this could be me."

Science-Based Hook

• A science-based hook is about proving the possibility of what you're selling through trusted real-life evidence such as statistics or case studies.

• This type of proof has to do with expanding beliefs rather than social proof. It builds trust and authority around the concept of your hook.

Supposition-Based Hook

• A supposition-based hook removes one of the biggest mental constructs - time - by speaking to your audience as if they are already experiencing the results you're promising.

• You are inviting your audience to imagine themselves already where they want to be, speaking to their highest most-self-actualized self - the THEM that has already taken that leap of faith.

Trifecta of Persuasion

• Story, Science, and Supposition are the trifecta of persuasion. When used effectively together in a persuasive message, they can transcend your product and create a new expansive belief in your prospect's mind.