What Does A Copywriter Do? 16 Ways To Make Money Copywriting

16 Ways to Make More Money as a Copywriter

In this video, the speaker discusses the different services that copywriters can offer to make more money in their business. The speaker breaks down these services into three categories: copywriting services, additional writing services, and consulting services.

Copywriting Services

• Ads: digital ads, video ads, or printed ads

• Importance of headlines: crafting compelling headlines is crucial for all forms of copywriting

• Sales pages: long-form sales pages that persuade customers to buy a product or service

• Email marketing: creating email campaigns that engage subscribers and drive sales

Additional Writing Services

• Content writing: creating blog posts, articles, and other written content for websites

• Social media management: managing social media accounts and creating engaging content

• Video scripts: writing scripts for promotional videos or explainer videos

• Product descriptions: writing compelling product descriptions that sell products online

Consulting Services

• Brand messaging strategy: helping clients develop a clear brand message

• Marketing strategy development: developing comprehensive marketing strategies for clients

• Funnel optimization: optimizing sales funnels to increase conversions

Conclusion

The speaker emphasizes that as a freelance copywriter, you have the freedom to choose which services you want to offer. By expanding your job scope and offering additional services beyond just copywriting, you can gain experience and build client relationships while also increasing your income.

Types of Copywriting Services

In this section, the speaker discusses different types of copywriting services that a copywriter can offer to their clients.

Types of Emails

• Autoresponders, indoctrination sequence, sales emails, content emails, affiliate emails or re-engagement emails are some of the different types of emails that a copywriter can write for their clients.

Landing Pages

• A landing page is a shorter version of a sales page and is used for lead generation. The goal is to convert clicks into leads by motivating prospects to enter their information in exchange for a free high-value promise or lead magnet.

Sales Pages

• A sales page is what the speaker calls the "moneymaker" because it not only makes money for clients but also pays well for copywriters. It requires persuasion and psychology skills to turn prospects into paying customers.

Homepages and Website Copy

• Homepages and website copy are referred to as branding or authority copy. While conversions are important on these pages, the main goal is to create trust, build authority and offer next steps.

About Pages

• About pages provide an opportunity for businesses to share their brand story, vision, mission philosophy and what makes them different from others in the market. As a copywriter, you can offer this service to anyone who doesn't have an about page or revamp any dull ones that need improvement.

Promotional Videos and Video Sales Letters (VSLs)

• Promotional videos are short videos used for promoting specific marketing initiatives, events or products while VSLs are written scripts showcased in video form. Copywriting skills are essential for both types of videos as up to 85% of Facebook videos are watched without sound, making subtitles and copy crucial for boosting conversions.

Product Descriptions

In this section, the speaker discusses how to write great product descriptions that go beyond just describing the product.

Key Points:

• Great product descriptions should be interesting, unique, and provide value to customers.

• The focus should be on engaging customers and making them feel like they need the product.

• Avoid boring left-brain information and instead focus on creating a deeper connection with customers.

Content Writing

In this section, the speaker talks about content writing as a service package that copywriters can offer their clients.

Key Points:

• Content writing focuses more on engagement, education, and brand awareness than conversion.

• Copywriters can choose whether or not to offer content writing services based on their own discretion.

• There are various forms of content writing that copywriters can include in their services such as social media captions, blog posts, newsletters, content videos, and SEO.

Social Media Captions

In this section, the speaker discusses social media captions as a form of content writing that copywriters can offer their clients.

Key Points:

• Social media is an important part of most brands' marketing strategies.

• Handling social media captions for clients is a great way to get your foot in the door with a client you want to work with.

• The main purpose of social media is to connect and engage with the audience by providing value in the form of education, entertainment or inspiration.

Newsletters

In this section, the speaker talks about newsletters as another form of content writing that copywriters can offer their clients.

Key Points:

• Newsletters are weekly, bi-weekly, or monthly emails that get sent out to a list of subscribers.

• The purpose of newsletters is to build rapport, trust, and credibility with subscribers and create a sense of community.

• Consistent content-rich newsletters are essential for cultivating a loyal following.

Content Videos

In this section, the speaker discusses content videos as another form of content writing that copywriters can offer their clients.

Key Points:

• Content videos are an awesome way to build a loyal following and brand.

• Crafting compelling headlines and convincing viewers to watch, like, and subscribe is important.

• As a copywriter, you can add content video scripts to your list of services.

SEO

In this section, the speaker talks about SEO as another service package that copywriters can offer their clients.

Key Points:

• SEO is focused on improving the visibility of your website by getting it to rank higher in search engines.

• Copywriters do not need to be experts in SEO but should recommend working with an SEO specialist if clients want to optimize their website in that way.

Adding SEO to Your Services

In this section, the speaker discusses how copywriters can add SEO services to their list of offerings. She emphasizes that it's important to have a solid understanding of SEO before calling oneself an SEO copywriter.

Tips for Offering SEO Services

• The best way to improve SEO is by writing valuable content that creates authority and engages readers.

• Copywriters can offer community management as a service to showcase their writing ability and communication skills.

• Copywriters with technical skills can offer funnel building services, which involves creating pages and sales funnels for clients.

• Marketing consulting is another service that copywriters can offer after gaining experience in the field.

Conclusion and Free Gift

In this final section, the speaker encourages copywriters to pick and choose the services that resonate with them the most. She also offers a free copywriter job description as a gift.

Final Thoughts

• Copywriters are uniquely positioned to offer a variety of services, including marketing support, community management, funnel building, and marketing consulting.

• The difference between content writing and copywriting is discussed in another video.