This marketing strategy made me $89,000 per day last year

Name: This marketing strategy made me $89,000 per day last year
Uploaded: 2026-02-17T12:39:17.000Z
Duration: 1 h 20 min 17 s

Marketing Funnels Workshop Overview

Introduction to the Workshop

The workshop is a 60-minute session focused on three essential marketing funnels or campaigns for the upcoming year.

Emphasis on attracting clients at different stages of their journey through these campaigns.

Implementation of discussed strategies can be easily done using Score App, with a current promotion offering 50% off for new clients.

Importance of Demand and Supply

Principle: High demand and low supply lead to profit; high supply and low demand result in losses.

Entrepreneurs must manufacture demand to ensure profitability by having more people wanting their services than they can provide.

Setting Client Goals

Participants are encouraged to think about how many good clients they want by the end of 2026, fostering a goal-oriented mindset.

A rule of thumb: approximately 30 leads are needed for every client. For example, needing 600 clients requires generating around 18,000 leads.

Understanding Lead Generation

Breaking down lead generation over time: achieving 1,500 leads per month can help reach client goals without panic or stress.

Knowing your numbers allows for a calm approach to business operations.

Manufacturing Desire as an Entrepreneur

Shifting Focus from Supply to Demand

Modern entrepreneurs should focus on manufacturing desire rather than just supply; creating interest is key in today's market.

Historical context: Manufacturing was once about producing goods; now it’s about making people want those goods.

The Challenge of Creating Demand

The difficulty lies not in having products but in ensuring there is a market that desires them.

Traditional sales funnels were designed to address this challenge by guiding potential customers through stages until they make a purchase decision.

Marketing Strategies: Creating Positive Experiences

Understanding the New Marketing Approach

The traditional funnel model of marketing is evolving; businesses should focus on creating experiences rather than merely pushing customers through stages of awareness, consideration, and conversion.

Google’s research indicates that consumers explore and evaluate products based on their online interactions before making a purchase decision.

Visualize your business as a physical building surrounded by engaging experiences that draw people in, encouraging them to interact with your brand.

Crafting Positive Customer Experiences

Examples of positive experiences include workshops, books, podcasts, and online discussion groups that provide value and encourage potential customers to engage further with the business.

A minimum of three distinct positive experiences should be created to guide potential customers naturally towards making a purchase without pressure or aggressive tactics.

Campaign Types for Effective Engagement

Paid marketing efforts can direct traffic to these free positive experiences, enhancing customer engagement and increasing the likelihood of conversions.

The three types of campaigns proposed are:

Problem-oriented campaigns

Process-oriented campaigns

Prize campaigns

The Customer Journey Explained

Customers begin as "problem aware," seeking to understand their issues before they become interested in solutions (the process).

Only after recognizing both the problem and the solution process do they consider whether the prize (product/service benefits) is worth pursuing.

Implementing Campaign Strategies

Presenting solutions too early can lead to rejection; understanding customer awareness stages is crucial for effective marketing strategies.

Each campaign should allow customers to self-diagnose where they are in their journey, engaging them at their level of awareness.

Formula for Successful Campaign Execution

A simple formula involves creating landing pages where users register by providing data (name, location, email), followed by answering questions leading them into their first experience.

This approach has proven effective; for instance, one campaign attracted over 9,100 leads with significant engagement rates.

Example: Problem-Aware Campaign Insights

Focusing on problem-aware campaigns is essential since many potential customers recognize they have an issue but may not yet know how to address it effectively.

Understanding Problem Awareness vs. Solution Awareness in Marketing

The Importance of Problem Awareness

The audience's problem awareness is significantly higher than their solution awareness; many people recognize issues with their current situations but are not actively seeking solutions.

An example illustrates this: when asked about dissatisfaction with their cars, a large number of hands would go up, indicating widespread problem awareness.

Common car-related complaints include issues like ineffective air conditioning or outdated aesthetics, showcasing various problems that consumers face.

Recognizing the gap between problem and solution awareness is crucial for marketers to connect effectively with potential customers.

A Personal Success Story

The speaker shares a personal anecdote about making $90,000 in one day through effective marketing strategies at an event.

During the event planning, the speaker encountered another marketer struggling to attract attendees despite spending more on advertising.

The speaker offered to help by revising the other marketer's ad for free, proposing a commission based on any increase in attendance and sales.

Transforming Advertising Strategies

After analyzing the original advertisement, which focused on being "the most awarded financial planning firm," it was deemed ineffective as it targeted only those already searching for such services.

By changing the ad's focus from solution-oriented to problem-oriented—highlighting feelings of frustration regarding investment performance—the response from potential clients improved dramatically.

Key Takeaways on Effective Marketing

The revised ad emphasized relatable problems rather than just presenting solutions; this shift attracted more interest from individuals who were unaware they needed assistance.

Many marketers make the mistake of directly promoting their services without addressing underlying customer problems first, leading to disengagement from potential clients.

To engage effectively with audiences, marketers should start conversations by relating to the problems faced by consumers rather than immediately offering solutions.

Conclusion: Relating to Customer Problems

Marketers must prioritize understanding and addressing customer pain points before introducing their services; this approach fosters better connections and increases engagement.

Radical Empathy: Meeting People Where They Are

Understanding Radical Empathy

The concept of radical empathy emphasizes the importance of connecting with individuals at their current state rather than where we wish they were or where they might be in the future.

To effectively guide someone on a journey, one must first acknowledge and address the problems they are currently facing.

The Importance of Connection

A lack of radical empathy can hinder connections; it's crucial to understand and articulate the frustrations people experience before knowing about your solutions.

Identifying and naming specific problems allows for effective communication, turning these insights into impactful campaigns that resonate with potential clients.

Crafting Effective Messaging

Examples of frustration-driven headlines include questions like "Do you feel frustrated that you're not losing weight despite going to the gym?" which directly address common pain points.

Highlighting frustrations alongside positive actions taken (e.g., "Are you frustrated that your business growth has stalled even though you spend a fortune on ads?") creates relatable messaging.

Engaging Your Audience

Encouragement is given to participants to create their own frustration-based headlines, fostering engagement and practical application of concepts discussed.

Real-time examples from participants illustrate various frustrations, showcasing how diverse issues can be addressed through targeted messaging.

Feedback and Market Response

If a headline fails to generate leads, it may indicate a disconnect with audience needs; successful messaging must hit a "raw nerve" that resonates with real problems faced by potential customers.

Understanding market feedback is essential; if an audience does not relate to your message, it suggests that adjustments are needed to better connect with their experiences.

Structuring Your Campaign

For effective campaigns, focus on hitting emotional triggers related to common frustrations (e.g., job satisfaction).

Essential components for landing pages include:

A hook (frustration headline)

A value proposition (how you solve their problem)

Credibility indicators (your qualifications)

A clear call-to-action (what you want them to do next).

Conclusion and Next Steps

Summarizing key elements reinforces the importance of structured messaging in marketing efforts. Participants are encouraged to ask questions for further clarification as they implement these strategies.

Process Campaigns: Understanding the Journey from Problem to Solution

Introduction to Process Campaigns

The speaker introduces a "process campaign," emphasizing its purpose of guiding individuals through a structured approach to problem-solving.

A process campaign targets those aware of their problems and seeking solutions, highlighting the importance of understanding customer frustrations.

The Psychology Behind Buying Decisions

People buy to alleviate tension caused by the gap between their current reality and desired outcomes, leading them into exploration mode for solutions.

Customers seek clarity on the steps or methods needed to transition from their current state to their desired state.

Crafting Your Signature Method

The speaker encourages creating a signature method or process that clearly outlines how customers can achieve specific results.

Examples include introducing processes for personal branding, health and wellness, or financial management, which help frame the solution in relatable terms.

Presenting Processes Effectively

Two approaches are suggested for presenting processes: focusing on solving problems or achieving desired outcomes.

Emphasizing movement away from negative states (e.g., being invisible in the marketplace) versus moving towards positive states (e.g., increasing visibility).

Successful Campaign Examples

A successful campaign example is shared where 5,500 people engaged with a five-step process aimed at becoming well-known in an industry.

Participants are encouraged to brainstorm examples of five-step processes relevant to their fields, fostering engagement and creativity.

Structuring Your Process

Suggestions include using established best practices or proprietary methods when outlining processes for various topics.

The ideal number of steps in a process typically ranges from three to seven; however, flexibility is allowed based on content needs.

Running Campaigns Around Your Process

Once a process is defined, various campaigns can be developed around it—such as mini-courses or webinars—to engage audiences effectively.

Online assessments can also be utilized to identify areas needing focus within established frameworks (e.g., four pillars).

Importance of Landing Pages

Emphasis is placed on ensuring landing pages not only attract attention but also provide comprehensive information about the proposed processes.

Essential Elements for Effective Landing Pages

Key Components of a Landing Page

Every landing page must include four essential elements: the hook, value proposition, credibility, and call to action. These components are crucial for engaging visitors effectively.

Importance of Credibility

Credibility is vital across all platforms, including social media profiles and videos. It can be established through quantifiable metrics such as client numbers and years in business.

Examples of credibility indicators include years of experience, number of clients served (e.g., "over 5,000 entrepreneurs"), and significant achievements like awards or best-selling publications.

Qualifications also contribute to credibility; holding relevant certifications or degrees can enhance trustworthiness. Expert testimonials serve as powerful endorsements.

Utilizing Independent Research

Citing independent research strengthens claims. For instance, studies from reputable institutions can validate assertions about industry standards or practices.

Tools like ChatGPT can assist in finding credible research but require verification to ensure accuracy. Users should inquire about academic support for their business strategies.

Strategies for Early Stage Businesses

New businesses might consider offering free services in exchange for testimonials to build credibility quickly. Engaging with industry experts can also provide valuable endorsements.

Launching a waiting list campaign is recommended when introducing new products or services; it creates anticipation and collects potential customer interest before the official launch.

Presenting Value Through Prizes

Communicating Benefits Effectively

Introduce potential clients to the benefits they will receive by working with you—this could range from personal growth assessments to business workshops that promise tangible outcomes.

Understanding Customer Perception of Value

Different customers perceive value differently based on their circumstances. For example, someone facing a divorce may value relationship-saving solutions significantly more than someone who is happily married.

The concept of a "magic wand" illustrates how varying levels of need influence what individuals are willing to pay for solutions that promise transformative results.

Identifying High-value Clients

Consider who would benefit most from your offerings; understanding this helps tailor marketing strategies effectively. High-net-worth individuals may place greater monetary value on certain outcomes compared to others facing less severe challenges.

Transforming Fame into Business Success

Leveraging Social Influence

The speaker discusses how fame or a large following can be converted into profitable business ventures through effective productization strategies over time.

How to Monetize a Large Following

Turning Followers into Revenue

Many individuals with over 20 million followers seek assistance in transforming their social media presence into a profitable business. The speaker provides behind-the-scenes support to help these influencers achieve significant financial success.

The potential for monetization varies based on follower count; while the speaker can assist those with smaller followings, the financial return is less substantial compared to those with larger audiences.

Identifying high-value clients is crucial. The speaker emphasizes understanding who would pay the most for transformative services, likening it to offering limited "magic wand" solutions that yield exceptional outcomes.

Importance of Target Audience

Segmentation is key in marketing strategies. A small percentage of people control a large portion of budgetary resources, making it essential to target the right audience effectively.

An example from Rolls-Royce illustrates this concept: by shifting focus from car shows to boat shows, they quadrupled sales due to better alignment with an affluent customer base.

Strategic Positioning and Sales

By attending events where potential buyers are more likely present (like boat shows), businesses can significantly increase sales without facing direct competition.

Products like Rolls-Royces share similar emotional and status-driven motivations as luxury boats, reinforcing the idea that targeting specific demographics can lead to higher sales volumes.

Campaign Implementation

The speaker mentions using Score App for campaign management and offers promotional incentives such as discounts for new users interested in launching campaigns quickly.

Rather than viewing campaigns merely as funnels, they should be seen as engaging experiences that encourage participation and foster interest in working together.