Almost Timely News: Protecting Your AI Prompts

Almost Timely Newsletter

In this newsletter, the author discusses prompt engineering techniques used to get good results out of generative A.I. systems like ChatGPT and the GPT family of models.

Prompt Engineering Techniques

• The author has been doing prompt engineering for a while now, starting with the GPT2 model that was released in 2020.

• Lots of practice means you eventually get decent at it.

• The folks were impressed by what the prompts did, especially since their own prompts were generating lackluster results.

• People assume that A.I. prompts are just language, just words but they are not just words.

• Asking someone to send along their proprietary code or hard earned techniques is not professional and should be politely declined.

Programming Language

• Programming languages like Python or C give instructions to a computer to achieve a repeatable, reliable result.

• Writing code for importing CSV files using today's date in the name and ensuring rows of data are unique is functionally a computer program.

Conclusion

• According to Andre Carpathia on Twitter back in January 2023, "The hottest programming language in 2023 is English."

Introduction to Software and Code

In this section, the speaker introduces the concept of software and code. They discuss how valuable intellectual property is in the form of computer code and prompt us to consider whether we would share our own company's source code.

What is Code?

• The speaker defines code as instructions given to computers to generate reliable, repeatable results.

• Code is also referred to as software.

Valuable Intellectual Property

• The speaker prompts us to consider whether we would give away our company's source code or detailed Excel macros.

• Our products are intellectual property that hold value.

• We need to recognize that our code and prompts are valuable intellectual property.

Deciding What Code to Share

In this section, the speaker discusses how we can decide what code should be shared. They introduce a test for determining whether a prompt should be shared based on its ability to save time, save money, or make money within the context of our business.

The Time and Money Test

• The speaker introduces an easy test for deciding what prompts should be shared.

• The test involves determining whether a prompt will save time, save money, or make money within the context of our business.

Examples of Prompts That Pass/Fail the Test

• A prompt that ingests two sets of Google Analytics data for traffic and conversions passes the test because it will save our clients money and make the speaker's company money.

• A prompt for writing wedding vows does not pass the test because it is not material to what the speaker's company does and will not save time or money or make any money.

• A prompt that creates an investment strategy for high net worth individuals passes the test because it will make money for the speaker's friend's finance company.

Conclusion

In this section, the speaker concludes by summarizing their main points about software and code. They emphasize that we need to recognize the value of our intellectual property and be careful about what code we share.

Key Takeaways

• Code is valuable intellectual property.

• We can use a time and money test to decide what prompts should be shared.

• Prompts that save time, save money, or make money within the context of our business should be shared.

Sharing Prompts: Should You Do It?

In this section, the speaker discusses whether or not to share prompts and the value of good prompt construction.

Sharing Prompts

• Good prompt construction leads to good results.

• Sharing a prompt may not save time or money for the creator.

• The value of a prompt may be enough that someone else would be willing to pay for it.

Intellectual Property Considerations

• Check your employment agreement carefully to see what conditions you agreed to when you accepted employment, particularly around intellectual property.

• Some companies own anything created by employees at work, even if it is done on their own time and equipment.

• Seek legal advice about what protections you should ask for to keep things like prompts as your own intellectual property, especially if they save you time, money or make you money.

Negotiations and Prompts

In this section, the speaker talks about the importance of negotiations and treating prompts with care.

Importance of Negotiations

• Negotiations are important even if they take time.

• Not having negotiations can be a bigger mistake.

Treating Prompts with Care

• Prompts should be treated with care, consideration, and caution.

• Especially if they save time, save money or make money.

• Employers need to have clear policies in place for how people should treat company intellectual property.

• Caution is advised before flinging prompts into the wind.

Evaluating AI Solutions

In this section, the speaker talks about evaluating AI solutions and recommends a piece on how to evaluate them.

Evaluating AI Solutions

• The speaker recommends checking out a piece on how to evaluate AI solutions.

• It's useful for dealing with the glut of new AI vendors popping up every day.

• It's a five-part process similar to Trust Insights' five-piece process.

Google Analytics 4

In this section, the speaker talks about Google Analytics 4 and advises taking the course before it starts your old Universal Analytics just stops working.

Google Analytics 4

• Google Analytics 4 is the law of the land and you cannot use Universal Analytics anymore.

• The speaker advises taking the Google Analytics 4 course before it starts your old Universal Analytics just stops working.

Job Listings

In this section, the speaker talks about job listings in data analytics and related fields.

Job Listings

• There are several job listings available for data analysts, digital analytics experts, directors of growth, senior analysts of MarTech engineering, senior campaign content managers, senior consultants, senior data engineers and senior data scientists.

• The speaker recommends checking out these job listings.

Other News

In this section, the speaker talks about other news including Tick Tock marketers, YouTube's reminder button for upcoming live streams and approaches to creating thought leadership.

Other News

• The speaker talks about Tick Tock marketers and YouTube's reminder button for upcoming live streams.

• Approaches to creating thought leadership are discussed.

• Ranking higher with schema markups is mentioned.

• GoDaddy introducing a janitor AI prompt library for small businesses is discussed along with some new stuff from IBM and interesting articles.

Note that there was no transcript provided after 0:14.33 seconds so there are no further notes beyond this point.

Twitter Tips

In this section, the speaker shares some upcoming events and news related to Twitter.

Upcoming Events

• The SAP Onalytica B2B Influencer Summit is happening in San Francisco.

• B2B Ignite Chicago is taking place next month.

• Content Marketing World will be held next month.

• ICP is scheduled for September.

• Marketplace B2B Forum will take place in Boston in October.

News

• The speaker mentions that a lot of the upcoming events will focus on all things "I".

• The speaker thanks the audience for their attention despite the many AI-generated distractions available today.

Conclusion

The speaker concludes by thanking the audience again and encouraging them to subscribe to their channel if they enjoyed the video.