Cadena de Suministro: BIMBO

Grupo Bimbo Supply Chain Overview

Introduction to Grupo Bimbo's Supply Chain

• The supply chain begins with raw materials sourced from 33 different suppliers, which are delivered to one of the 38 production plants.

• Finished products are stored in warehouses under optimal conditions for distribution to wholesalers and retailers.

Product Distribution and Management

• Over 100 Bimbo products are displayed in stores; surplus products nearing expiration are collected by Bimbo for redistribution or disposal.

• Strategic planning defines resource allocation and processes, while tactical planning sets inventory policies, marketing strategies, and market opportunities.

Operational Planning

• Operational planning establishes production deadlines, order delivery dates, and distribution schedules.

• Local plants manage direct supplies of raw materials; suppliers ensure product quality and standardization globally.

Production Capacity

• Grupo Bimbo operates 196 plants across 33 countries, with Mexico housing 38 plants averaging daily production of 278,000 units.

• Each plant can produce various types of bread, cookies, or other products within the Grupo Bimbo family.

Order Management System

• A digital platform allows clients to place orders directly; this system enhances efficiency and data collection for better management.

• Orders from merchants are synchronized for efficient processing and route optimization for deliveries.

Transportation Logistics

• In Mexico and most Latin American countries, Grupo Bimbo uses its own distribution routes; independent distributors operate in the U.S., Europe, and Canada.

• As of 2017, there were approximately 71,232 transport units; new vehicles are added annually to meet demand.

Inventory Management Practices

• The "first-in-first-out" method is used due to the perishable nature of products requiring high turnover rates.

• Inventory management is tailored based on logistics needs—local or centralized—and includes both raw materials storage and finished goods storage.

Packaging Regulations

• Food products must include nutritional labels regulated by NOM 051 in Mexico; recent changes affect branding elements like the use of the Bimbo bear image.