How to Increase AdMob eCPM for Growth Apps (Part 2/3)
Introduction and Overview
In this section, Steve P. Young introduces himself as the founder of Masters.com, a platform that provides content to help app developers increase their app downloads and revenues. He is joined by Sid from Aproda to discuss strategies for increasing AdMob eCPM during the growth phase of an app.
Introduction to Increasing AdMob eCPM
- Steve P. Young introduces himself as the founder of Masters.com, a platform for app developers.
- The focus of this discussion is on increasing AdMob eCPM during the growth phase of an app.
Incorporating Mediation in the Growth Phase
In this section, Steve and Sid discuss the importance of incorporating mediation during the growth phase of an app and how it differs from the launch phase.
Importance of Mediation in the Growth Phase
- Mediation should be incorporated during the growth phase of an app.
- During the launch phase, mediation should be avoided.
- Mediation helps increase eCPM during the growth phase.
Strategy 1: Enable Competitor Ads
In this section, Sid explains strategy 1 for increasing eCPM during the growth phase, which involves enabling competitor ads.
Enabling Competitor Ads
- Enabling competitor ads can increase eCPM without significantly impacting retention.
- Conduct an A/B test with a small audience to evaluate its impact on retention.
- Competitors offer higher eCPMs as they are trying to acquire your users.
- To enable competitor ads, remove competitor domains and categories from blocking controls in AdMob.
Strategy 2: Show It - Maximizing Ad Display
In this section, Sid discusses strategy 2 for increasing eCPM during the growth phase, which involves maximizing ad display.
Maximizing Ad Display
- "Show It" refers to maximizing ad display in order to increase eCPM.
- Two primary reasons why ads may not be shown:
- The user did not reach the screen where the ad was supposed to be displayed.
- AdMob is asked for an ad when there is no available ad slot.
- Design your app/game to ensure users reach screens where ads are displayed.
- Avoid unnecessary refresh calls that compromise show rate and decrease win rate.
Conclusion and Final Thoughts
In this section, Steve and Sid conclude their discussion on strategies for increasing AdMob eCPM during the growth phase of an app.
Final Thoughts
- Increasing eCPM during the growth phase requires implementing mediation and optimizing ad display.
- Enabling competitor ads can boost eCPM without significant retention impact.
- Maximizing ad display through proper design and avoiding unnecessary refresh calls is crucial.
- Experimentation and A/B testing are essential to evaluate the effectiveness of these strategies.
Optimizing Caching
This section discusses the importance of caching and how to optimize it.
Importance of Caching
- Caching is a crucial aspect to optimize in order to improve performance.
- It helps reduce the load on the server by storing frequently accessed data closer to the user.
- Caching can significantly speed up response times and enhance user experience.
Strategies for Optimizing Caching
- Use appropriate cache headers to control caching behavior.
- Leverage browser caching by setting expiration dates for static resources.
- Implement server-side caching techniques such as Redis or Memcached.
- Consider using content delivery networks (CDNs) for efficient content distribution.
- Utilize cache invalidation mechanisms to ensure updated content is served when necessary.
Benefits of Optimized Caching
- Faster response times lead to improved website performance and user satisfaction.
- Reduced server load results in cost savings and scalability improvements.
- Enhanced SEO rankings due to faster page loading speeds.
Conclusion
Optimizing caching is essential for improving website performance, reducing server load, and enhancing user experience. By implementing effective caching strategies, businesses can achieve faster response times, cost savings, scalability improvements, and better SEO rankings.