What Is Scrum? Agile Coach (2018)
Introduction to Scrum
In this video, Megan Cook, Group Product Manager for Jira Software at Atlassian, introduces Scrum as an agile framework to help teams get organized, iterate and continuously improve the projects or products they're working on.
What is Scrum?
- Scrum is an agile project management framework that teams use to develop, deliver and sustain complex products.
- Scrum is about continuously shipping value to customers. It's a framework for getting work done.
- Agile is a set of values and principles while Scrum is a framework for implementing those values and principles.
- With Scrum, a product is built in a series of iterations called sprints.
Why Use Scrum?
- Short iterations make it possible to reduce risk and cost, get fast feedback from users, increase speed to market and see value quicker.
- Milestones like the end of the sprint come frequently and give teams the sense of regular tangible progress. This helps them stay focused and energized which increases employee engagement and satisfaction.
Conclusion
Scrum is an effective way for teams to manage complex projects by breaking them down into smaller pieces that can be iterated upon quickly. By using short sprints with frequent milestones, teams can stay focused on delivering value to their customers while staying engaged with their work.