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Understanding Data Analytics for In-House Marketing Teams
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Understanding Data Analytics for In-House Marketing Teams

Analytics for In-House Marketing Teams

In this course, Jeff Sauer will provide frameworks, tools, reports, and additional resources for in-house marketing teams to improve their analytical skills. He defines in-house teams as groups of marketers who work within a company focusing on making everything work from branding to campaigns to sales enablement. Analytics is measuring the performance of your marketing efforts to get better results in the future.

Frameworks

  • Three frameworks will be discussed:
  • Small data framework gives you a perspective on what level of analytics you can expect to perform based on the size of your marketing team.
  • Analyst payback calculator that you can use to prove the value of your investment of analytics tools team members and techniques.
  • Asus framework which can help you project your marketing funnel performance and set KPIs for all your company objectives.

Tools

  • Several tools will be covered:
  • Google Analytics 4
  • SEMrush
  • Looker Studio
  • Google Sheets

Reports and Dashboards

  • Live dashboards in Looker Studio using data sources from your analytics will be built. Demonstrating how to report against the frameworks that have been discussed.

Resources

  • Certifications you can achieve
  • Blogs that we like
  • How to hire consultants if you need extra help getting the results you seek
Video description

Looking to improve your comprehension of marketing analytics tools and reports? Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends for next-level analytics skills. 💡 LEARN MORE 💡 This is an excerpt of our free course on Semrush Academy: Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers. Enroll in the full course for free here ▶︎ https://www.semrush.com/academy/courses/analytics-for-in-house-marketing-teams/ ➖ NEXT STEPS: 1️⃣Be sure to watch until the end to find out exactly what to focus on so you can get more results while collecting less data. 2️⃣Give this video a like if you got value from it 👍🏻 3️⃣Subscribe so you’ll get notified of upcoming videos on this channel. ▶︎ https://www.youtube.com/c/semrush?sub.. 4️⃣If you haven’t already, enroll in the complete course which covers strategic insights and hands-on tactical knowledge needed to grow your business using marketing analytics. (It’s 100% FREE) ▶︎ https://www.semrush.com/academy/courses/analytics-for-in-house-marketing-teams/ ************************************* The opinions of the speakers are his/her own and might not match the opinions of Semrush. ➖ Semrush Academy ▶︎ https://www.semrush.com/academy/ Subscribe ▶︎ https://www.youtube.com/c/semrush?sub... KEEP IN TOUCH! FB: https://www.facebook.com/SEMrush/ Twitter: https://twitter.com/semrush LinkedIn: https://www.linkedin.com/company/semrush/ #dataanalytics #dataanalysis #marketinganalytics #semrushacademy

Understanding Data Analytics for In-House Marketing Teams | YouTube Video Summary | Video Highlight