Understanding Data Analytics for In-House Marketing Teams
Analytics for In-House Marketing Teams
In this course, Jeff Sauer will provide frameworks, tools, reports, and additional resources for in-house marketing teams to improve their analytical skills. He defines in-house teams as groups of marketers who work within a company focusing on making everything work from branding to campaigns to sales enablement. Analytics is measuring the performance of your marketing efforts to get better results in the future.
Frameworks
- Three frameworks will be discussed:
- Small data framework gives you a perspective on what level of analytics you can expect to perform based on the size of your marketing team.
- Analyst payback calculator that you can use to prove the value of your investment of analytics tools team members and techniques.
- Asus framework which can help you project your marketing funnel performance and set KPIs for all your company objectives.
Tools
- Several tools will be covered:
- Google Analytics 4
- SEMrush
- Looker Studio
- Google Sheets
Reports and Dashboards
- Live dashboards in Looker Studio using data sources from your analytics will be built. Demonstrating how to report against the frameworks that have been discussed.
Resources
- Certifications you can achieve
- Blogs that we like
- How to hire consultants if you need extra help getting the results you seek