Omset 100M Jualan Parfum Lokal #CEOTalks ft Rizky

Humansh's Journey in the Perfume Business

In this section, Humansh talks about how he got interested in the perfume business and his motivation for starting his own brand.

Interest in Perfumes

• Humansh has always been interested in perfumes and used to wear them even when he had a small income.

• He became more interested after trying out a sample of a high-quality perfume that impressed him with its performance.

• He started to wonder why good quality perfumes were so expensive and found out that it was due to the long supply chain involved in their production.

Motivation for Starting His Own Brand

• Humansh realized that if he could directly sell his products to consumers without going through intermediaries, he could offer high-quality perfumes at affordable prices.

• His goal was to create an innovative product that would be accessible to people in Indonesia who couldn't afford expensive international brands.

Understanding the Market

In this section, the speaker discusses the challenges of understanding the market and how to convey a product's value proposition.

Demographics and Storytelling

• The speaker notes that understanding a market's demographics is crucial for conveying a product's value proposition.

• They suggest that storytelling is key to reaching customers on an emotional level and conveying a product's value.

• The speaker explains that their brand, Humans, was created with the goal of relating to customers on a personal level and providing affordable products.

Building Relationships with Customers

• The speaker emphasizes the importance of building relationships with customers through engagement and interaction.

• They note that many startups focus on building communities but often fail to engage with their users effectively.

• The speaker suggests that creating positive experiences for customers can lead to increased engagement and loyalty.

Product Feedback

• The speaker notes that receiving positive feedback from customers is rare but essential for building a successful brand.

Building a Brand: Marketing and Customer Engagement

In this section, the speaker discusses the importance of customer engagement in building a successful brand. He shares his experience of starting his business with no marketing team and how he personally engaged with customers to build loyalty.

Importance of Customer Engagement

• Engaging with customers is crucial for building a successful brand.

• Personalized interactions with customers can help extract valuable feedback that can be used to improve products.

• Investing time and effort into engaging with customers can lead to loyal advocates for your brand.

Starting Without a Marketing Team

• The speaker started his business without a marketing team, relying solely on himself for marketing efforts.

• He engaged with potential customers through Instagram stories and direct messages, often staying up late to chat with them.

• The speaker notes that investing time in individual customers helped him build loyal advocates for his brand.

Offline Channels for Product Testing

• The speaker discusses the challenge of selling products like perfume online where customers cannot smell them before purchasing.

• He suggests creating offline channels such as mall kiosks or events where potential customers can test products before buying.

Flow of Influence and Brand Strategy

In this section, the speaker talks about the flow of influence and brand strategy for their company.

Creating a Brand Strategy

• The speaker discusses how they approach creating a brand strategy by trying to be as human as possible.

• They express excitement about their brand and share their dream that Humans can become a major player in the perfume industry in Indonesia.

• The speaker shares how they transfer value to potential customers, even if they cannot afford to buy the product at that moment.

• They explain how being relatable and building trust with customers is important for their brand's success.

Scaling Up

• The speaker talks about how they believe that their product is good enough to compete with larger brands in the market.

• They discuss some questions they have regarding scaling up, such as reducing costs and finding effective marketing strategies.

• The speaker mentions some well-known perfume brands but notes that Human's unique selling point is its relatability to customers.

Customer Feedback

• The speaker asks viewers for feedback on what kind of content they would like to see related to Human's products.

• They mention wanting to have fun while promoting their products but also seek advice from established brands like Bulgari on how to improve.

Conclusion

• The speaker emphasizes the importance of customer feedback and using it to improve their products.

Previewing Products

In this section, the speaker talks about the importance of trying out products before purchasing them. He also mentions that offline stores are necessary to provide customers with a chance to experience the product.

Trying Out Products Before Purchasing

• It's important to try out products before purchasing them.

• Customers need to experience the product before they can decide if they like it or not.

• Offline stores are necessary for customers to experience the product.

Importance of Offline Stores

• The company is investing in opening more offline stores.

• The speaker plans on discussing this further in a future meeting.

Putting the Right Mindset for Entrepreneurs

In this section, the speaker discusses how entrepreneurs should focus on customer satisfaction and adapt their mindset for success.

Focusing on Customer Satisfaction

• Entrepreneurs should focus on customer satisfaction.

• The speaker predicts that many businesses will fail in 2023 due to changes in the market.

Adapting Mindset for Success

• Entrepreneurs need to have a long-term vision for their business.

• Only after working hard and achieving success can others see and help develop your vision.

Going Global as an Indonesian Brand

In this section, the speaker talks about his dream of making Humane a global brand and how he plans on achieving it.

Making Humane a Global Brand

• The speaker has a dream of making Humane a global brand.

• The speaker believes that Vietnam and the Philippines are potential markets for expansion.

Achieving Global Success

• Building trust in foreign markets is difficult but necessary for success.

• Cultural understanding is important when expanding into new markets.

Legacy of Humane

In this section, the speaker talks about the unique legacy of Humane and how it stands out from other brands.

Unique Legacy of Humane

• Humane's legacy is built on its founder's passion for perfume.

• The speaker believes that Humane's uniqueness sets it apart from other brands.

Launching a New Brand

In this section, the speaker talks about launching a new brand and how it is difficult for a brand to stand alone without support.

Launching a New Brand

• The speaker mentions that their new brand was launched two weeks ago and they were invited to Taiwan, Monaco, and Hong Kong.

• It is difficult for a brand to stand alone as it needs support from other brands.

• The speaker encourages viewers to leave comments and questions below as there may be a part 2 of this topic.