Meeting PMB All School - 16 September 2026

Improving Event Preparation and Target Audience Engagement

Event Preparation Strategies

• The discussion begins with a focus on enhancing event preparations, emphasizing the importance of not just the event itself but also identifying the target audience effectively.

• Ensuring that invited guests attend is crucial for closing deals; it’s highlighted that achieving a 30% attendance rate from targeted invites is ideal for successful outcomes.

• Aiming for at least 30 attendees when targeting 10 closings is suggested as a practical approach to ensure sufficient engagement during events.

Evaluating Past Events

• Reflection on previous open house events in August reveals mixed results, necessitating an evaluation of what worked and what didn’t to improve future events.

• An example is given regarding an event scheduled for September 12th that faced low registration due to external factors like weather conditions, prompting a need for thorough evaluation.

Identifying Root Causes

• It’s essential to analyze why certain events fail; if attendance issues arise despite good weather, other underlying problems must be identified and addressed.

• The speaker emphasizes looking inward at team performance rather than blaming external circumstances, suggesting self-assessment as a starting point.

Team Coordination Challenges

• There are challenges in coordinating multiple open houses or booths within the same timeframe, highlighting the need for better management among team members to avoid conflicts.

• The importance of understanding customer preferences during overlapping events is discussed; customers may prioritize one booth over another based on their interests.

Upcoming Events and Visitor Targets

• Preparations are underway for several upcoming events in September, with discussions about setting visitor targets aligned with closing goals.

• For instance, if aiming for ten closings in a month, the target should be set at attracting at least 30 visitors to ensure adequate opportunities.

Current Student Follow-Up and Closing Strategies

Student Enrollment Updates

• A report on student enrollment indicates one confirmed closing while others remain pending follow-ups; proactive communication with parents is emphasized as critical.

Addressing Speech Delay Concerns

• Discussion includes strategies around addressing speech delays in children; it's important not to let these concerns hinder enrollment unless there are significant special needs involved.

Educational Approach Recommendations

• Parents are advised on how to encourage speech development through interaction; neglecting this can lead to difficulties later in life.

Closing Techniques

• Emphasis is placed on providing solutions rather than focusing solely on problems like speech delays during parent consultations to facilitate smoother closings.

Promotional Strategies

• Plans include inviting parents to an open house event with incentives such as vouchers aimed at encouraging attendance and boosting enrollments.

Overview of Marketing Activities

Current Promotions and Events

• A flyer for a free trial class has been distributed via WhatsApp in a staggered manner to avoid overwhelming recipients.

• The team is currently promoting an open house and trial classes, with financial confirmations regarding payments to the mall being coordinated.

• Rental costs for the venue are confirmed at 16 million, with additional expenses for overtime and transport estimated around 2 million.

Financial Considerations

• The investment made is 20 million, aiming for a minimum closing target of 10 sales during the event.

• Additional costs such as vouchers and cashback need to be accounted for, which may affect overall revenue.

Content Creation and Social Media Strategy

Engagement with Educators

• Discussions are underway with teachers to create engaging content related to the open house and exhibition events.

• Teachers will contribute individually by creating content that will be shared on Instagram, TikTok, and WhatsApp.

Preparation for Exhibition

• Preparations include packing materials in the office ahead of loading them into the venue scheduled for Saturday before the open house event.

Event Logistics and Target Goals

Loading Schedule

• Two personnel from headquarters will assist in loading items over the weekend; preparations involve multiple staff members including security.

Closing Targets

• The target closing goal set is two sales during the open house event; currently five attendees have confirmed their participation.

Work Hours and Sales Expectations

Daily Operations

• Staff are expected to work until 8 PM daily if they do not meet their closing targets; this includes potential overtime work.

Admission Timing Challenges

• Parents often arrive late due to work commitments, impacting admission times; thus, flexibility in working hours is necessary.

Marketing Strategies Implementation

Daily Updates

• Teams are instructed to document leads daily while ensuring consistent social media updates about ongoing promotions.

Collaboration Efforts

• Coordination between teams is essential; discussions about promotional designs are ongoing with Miss Devi.

Promotional Materials Distribution

Upcoming Events

• Plans include distributing flyers at Lipo Mall alongside other promotional activities scheduled at Balai Sarbini later this month.

Design Requests

• Requests have been made for e-posters and motion graphics related to upcoming events; collaboration with Marco has been initiated.

Flyer Distribution Strategy

Community Engagement

• Flyers will be strategically placed within community areas without direct solicitation of school enrollment but rather general information sharing.

Final Preparations Before Events

Briefing Sessions

• A briefing session is scheduled before major events on specific dates leading up to activities planned from June 21st through June 26th.

Voucher Utilization

• Vouchers will still be valid during these events, emphasizing their importance in attracting participants.

Discussion on Campaign Design and Requests

Resizing and Requesting Designs

• The team discusses resizing existing designs or requesting new vouchers for a school bundling daycare campaign, emphasizing the importance of having a master design ready.

• It is suggested that if a new request is made, it should not be inline to maintain consistency across the campaign; resizing is preferred over creating entirely new designs.

Team Dynamics and Communication

• Acknowledgment of team members' stress levels, particularly Andrian's, indicating the pressure they are under during this project.

• The group shares updates on tasks and responsibilities, with specific mentions of individuals like Tixi and Stephanie taking charge of various reports.

Meeting Updates and Task Assignments

Closing Reports

• Discussion about closing reports for September reveals only one successful payment so far; follow-ups are ongoing for others who have yet to respond.

Alumni Recommendations

• Importance of documenting alumni recommendations is highlighted as it impacts future decisions regarding student admissions.

Voucher Policies and Benefits

Voucher Usage Guidelines

• Clarification on voucher policies indicates that no monetary value can be printed on them to ensure flexibility in usage across different months.

Event Participation Incentives

• Parents participating in events will receive vouchers as incentives, which can be used immediately during payments.

Design Specifications and Adjustments

Flyer vs. Voucher Confusion

• There’s confusion between what constitutes a flyer versus a voucher; clarity is needed on design specifications before finalizing requests with Markom.

Event Planning Challenges

• The baby club event has been rescheduled but must still proceed regardless of participant numbers; maintaining engagement remains crucial.

Target Setting for Events

Attendance Goals

• For the upcoming baby club event scheduled for the 19th, there’s an initial target of 10 participants despite only two confirmed attendees currently.

Open House Coordination

• The open house event also aims for 20 attendees; strategies are discussed to meet these targets effectively through outreach efforts.

Lead Management Strategies

Follow-Up Responsibilities

• Team members are assigned specific leads from previous interactions to ensure follow-up actions are taken promptly to secure attendance at events.

Social Media Outreach

• Emphasis placed on social media DM strategies where teachers must engage consistently with potential attendees while managing their schedules effectively.

Discussion on Request Revisions

Urgency in Task Management

• Emphasis on the need for immediate action regarding request revisions to Markom, highlighting the importance of timely communication and task execution.

• Acknowledgment of technical issues with devices affecting participation in off-camp activities, indicating a need for troubleshooting.

Content Creation and Follow-ups

• Report from Pontianak includes content creation for PJJ (Pendidikan Jarak Jauh) and hopes for reduced haze conditions impacting school operations.

• Mention of follow-up actions with customers, noting two new leads from SCH, showcasing proactive engagement strategies.

Lead Generation Insights

Performance Metrics

• Positive report on lead generation during September, estimating around 10 to 11 leads, reflecting effective outreach efforts.

• Closing recap indicates two significant leads from Linktree Instagram and RAF, emphasizing diverse channels for customer acquisition.

Hot List Overview

Key Prospects

• Identification of three hot prospects ready for closing discussions, demonstrating focused sales strategies.

• Discussion about mock-up designs and target demographics between SSCH and other educational institutions.

Student Demographics Analysis

Enrollment Trends

• Noted that SSCH primarily attracts preschool students while primary enrollment is influenced by transfers from local TK (kindergarten).

• Importance of sharing demographic information with Miss Devi to facilitate better student management and planning.

Operational Challenges

Internal Communication

• Highlighting the significance of seemingly minor details in internal communications that can impact backend operations.

Haze Impact on Education

Environmental Concerns

• Acknowledgment that ongoing haze conditions have affected educational activities since August, necessitating adaptive measures.

Health Measures Implementation

Air Quality Initiatives

• Introduction of air purifiers in primary schools as a response to health concerns related to air quality; preschool initiatives are still under budget review.

Financial Reporting Guidelines

Budgetary Constraints

• Clarification on financial reporting practices emphasizing percentage over currency figures due to local regulations regarding transparency.

Marketing Strategies During Haze Conditions

Branding Opportunities

• Discussion about leveraging indoor events despite haze conditions for branding opportunities through merchandise support.

Baby Club Engagement Status

Class Participation

• Update on baby club classes showing low attendance due to environmental factors; parents placed on waiting lists until conditions improve.

Enrollment Excitement Levels

Comparative Analysis

• Observations indicate current enrollment cohort shows less enthusiasm compared to previous groups; plans discussed for promotional strategies moving forward.

Online Learning Adaptability

Flexibility in Operations

• Confirmation that online learning remains viable amidst ongoing challenges; emphasis on maintaining student engagement through various programs.

Bridging Programs Planning

Future Initiatives

• Plans discussed regarding future bridging programs contingent upon resuming offline classes; focus remains on keeping students engaged during transitions.

Transitioning Leadership Roles

Team Dynamics

• Introduction of team members as part of leadership transition discussions within the organization; fostering collaboration among staff highlighted as essential.

PMB Jambi Report Overview

Monthly Targets

• Presentation begins with an overview of monthly targets set at 22 enrollments for September; tracking progress against these goals emphasized throughout discussion.

Closing Achievements

Performance Review

• No closings reported yet due to external challenges such as weather impacting recruitment efforts; proactive measures being considered moving forward.

Open House Strategy

Event Planning

• Open house event planned with a target attendance goal set at 45 participants; incentives like vouchers discussed to encourage attendance.

Preschool Enrollment Focus

Targeted Efforts

• Current focus remains heavily weighted towards increasing preschool enrollments while monitoring primary school metrics closely amid fluctuating interest levels.

Documentation Practices

Visual Communication

• Emphasis placed on visual documentation practices during open house events including signage placement aimed at enhancing visibility and engagement among prospective families.

Discussion on School Banner Installation

Banner Placement Options

• The team discusses whether to install a banner in front of the school or use an umbul-umbul model, suggesting consultation with Miss Devi for photo selection.

• It is confirmed that the banner will be placed beside the school building, noting specific size requirements for the installation.

Open House Preparations

• Yolanda mentions dividing open house activities into three groups and emphasizes urgency in preparing for the event.

• A report on the baby club indicates seven babies attended despite a power outage during the session, highlighting resilience among participants.

Attendance and Health Concerns

Baby Club Attendance

• Seven babies attended the baby club; however, there are concerns about health risks due to ongoing air quality issues.

Open House Target Numbers

• The target attendance for the open house is set at 45 participants, but only 11 have confirmed so far, indicating a need to increase outreach efforts.

First Step Program Updates

Participation Insights

• Seven individuals participated in the first step program; interest appears high due to recent announcements regarding free fire events.

Air Quality Measures

• There are discussions about ensuring safety measures like air purifiers are available during events to prevent health issues among attendees.

Proposal Submission and Sponsorship Goals

Proposal Targets

• The team has submitted 52 proposals out of a target of 70, aiming to secure as many sponsors as possible for upcoming events.

Event Documentation

• Documentation related to both baby club and first step programs is being prepared for review by Miss Rani.

Closing Strategies and Lead Management

Closing Progress Update

• An update on closing strategies reveals that only seven closings have been achieved against a target of 50 leads by September's end.

Upcoming Events Planning

• Plans include an open house event aimed at generating more leads; currently, only 12 leads have registered for this event.

Finalizing Leads Before Closing Day

Last-Minute Efforts

• There’s urgency in contacting potential leads before Saturday's closing day; eight additional leads need testing before they can close deals.

Process Clarification

• The process for secondary students includes tests and interviews prior to payment confirmation, differing from preschool procedures.

Marketing Strategies Post-Closer Engagement

Voucher Distribution Strategy

• Discussion around sending vouchers to those who have closed deals; e-vouchers will be utilized along with promotional materials.

Discussion on Voucher Design and Marketing Strategies

Voucher vs. Flyer Effectiveness

• The team discusses the need for a physical voucher design, contrasting it with flyers that lack engagement.

• Emphasis is placed on creating an appealing design rather than just a stamp, indicating the importance of marketing aesthetics.

• Previous early bird programs were successful, suggesting that similar strategies could be effective for current campaigns targeting closed leads.

Engagement and Response Rates

• There is concern over low response rates to flyers compared to vouchers, which are perceived as having tangible benefits.

• The idea of sending e-vouchers is proposed to enhance follow-up efforts and create excitement around potential benefits during payment.

Trial Offers and Incentives

• Suggestions include offering free trial sessions through vouchers to encourage participation in gym or swimming activities.

• The concept of utilizing existing facilities for promotional offers is discussed as a way to attract new clients without additional costs.

Event Planning and Lead Generation

• Plans are made to leverage facilities like Sunnyfield for promotional events aimed at closing deals with potential clients.

• Upcoming exhibitions are highlighted as opportunities for lead generation, with specific targets set for participant engagement.

Data Analysis and Marketing Insights

• A recap of external closing data indicates that social media platforms remain significant sources of leads.

• Internal follow-ups are emphasized as crucial due to overwhelming lists from previous campaigns, highlighting the need for organized lead management.

Discussion on Video Display Sizes and Formats

Clarification of Video Dimensions

• The conversation begins with a query about the dimensions of a video display, specifically referencing YouTube's standard size.

• There is confusion regarding whether the format should be landscape or portrait, with references made to smartphone sizes and Instagram formats.

• A need for clarity in video duration is highlighted, particularly for an upcoming briefing scheduled for the 19th.

Content Strategy and Audience Engagement

• Suggestions are made regarding the content style, emphasizing that hard selling may not be appropriate for the audience at a religious event.

• The importance of showcasing Christian values through engaging activities rather than direct sales tactics is discussed.

Content Looping and Viewer Retention

Effective Use of Looping Videos

• Concerns are raised about how looping videos might bore viewers if not executed thoughtfully; suggestions include varying content to maintain interest.

• Strategies are proposed to ensure that looping videos provide valuable information without becoming monotonous.

Visual Appeal and Concept Development

• Ideas emerge around creating visually appealing content that reflects Christian values while being engaging for viewers.

Future Events and Opportunities

Upcoming World Youth Day

• Mention of World Youth Day in 2027 highlights potential opportunities for student engagement, particularly in Seoul.

Collaboration with Educational Institutions

• Discussion includes collaboration possibilities with Stella Maris School to facilitate participation in significant events like papal audiences.

Content Creation Plans

Overview of Planned Advertising Content

• Six pieces of content have been developed as ads, with some already launched to support lead generation by September 18th.

Multi-channel Marketing Approach

• Emphasis on collaboration with various platforms including Meta and offline advertising methods such as banners to enhance visibility.

Team Coordination and Lead Generation Efforts

Digital Marketing Strategies

• Acknowledgment of team roles within digital marketing efforts; Miss D.V. focuses on design aspects while others contribute differently.

Target Setting and Performance Tracking

• Focus shifts towards ensuring lead targets are met during religious events, balancing spiritual engagement with marketing goals.

Challenges in Lead Acquisition

Current Status on Leads

• Update provided on current leads from BSD area; total leads stand at 169 against a target of 235 by Q1’s end.

Action Plan Moving Forward

• Plans outlined for follow-ups with internal prospects while also seeking new leads through external channels.

School Visit Updates and Engagement Strategies

Overview of Recent School Visits

• During a three-day period, some schools were closed for up to a week. Despite this, the team confirmed 17 visits, with only 9 actually occurring due to various reasons such as scheduling conflicts.

Outcomes from School Visits

• Out of the 9 visits, there were 3 successful closings and 3 formulas established. The remaining interactions involved two potential clients who showed interest but have not yet committed.

Upcoming Events and Activities

• A planned event on the 26th will focus on Bible-related activities for children aged 2 to 9 years, coinciding with National Scripture Month.

Target Audience Engagement

• The goal is to attract around 50 participants by sharing information through teachers and staff who are active in community engagement.

Personal Outreach Efforts

• Personal approaches will be made to encourage children’s participation in upcoming events at Stella Maris, emphasizing community involvement.

Marketing Strategies for Enrollment

Design Requests for Promotions

• There was a discussion about creating promotional designs that emphasize "September Last Deal" to encourage parents to enroll their children before the end of September.

Addressing Parental Concerns

• The marketing strategy includes addressing parental concerns raised during previous meetings by highlighting various programs like coaching clinics and multimedia clubs available at the school.

Open House Planning

• Plans are underway for an open house tailored specifically for different educational levels (SMP/SMA), focusing on university pathways as a key topic of discussion.

Enhancing Open House Themes

Serious Approach to Education Pathways

• The intention is to present serious discussions about education pathways during open houses, targeting parents who are genuinely interested in finding suitable schools for their children.

Collaboration with Educational Institutions

• Suggestions include inviting representatives from universities or alumni to share insights about higher education options available after graduation from Stella Maris.

Utilizing Report Card Events

Engaging Parents During Report Card Distribution

• The report card distribution event is seen as an opportunity to engage parents directly regarding student admissions into higher education institutions while discussing future academic paths.

Structured Discussions on University Admissions

• Plans involve organizing group discussions focused on different admission routes (PTN, PTS, overseas), ensuring that parents receive comprehensive information about each option available.

Collaborative Educational Programs

Partnerships with Tutoring Services

• There is an emphasis on collaborating with tutoring services that specialize in preparing students for university entrance exams, providing additional support beyond regular school offerings.

Ensuring Effective Communication

• Clear communication strategies are necessary leading up to important deadlines (e.g., closing dates), ensuring all stakeholders are informed and prepared for enrollment processes.

Meeting Discussion and Focus Areas

Key Points from the Meeting

• The team hopes to achieve a closing deal on the day of the event, emphasizing the importance of focus during this period.

• There is a suggestion to promote coaching clinics for badminton, aiming to create visibility and engagement with potential participants.

• A light-hearted moment occurs as participants reflect on their meeting length, indicating a relaxed atmosphere despite ongoing discussions.

• Miss Devy is tasked with managing information flow among team members, ensuring that data collection is accurate for performance measurement.

• The marketing communication (Markom) team is acknowledged for their efforts in managing traffic effectively, likening it to air traffic control.

Closing Targets and Motivation

• The group sets ambitious targets for closing deals, encouraging each member to aim for specific goals during exhibitions and events.

• A discussion about individual targets reveals varying expectations among team members, highlighting different approaches to achieving success.

• The meeting concludes with an energetic call to action, motivating everyone to stay focused and enthusiastic about reaching their goals.