2019 Trade Map 3: Tables structure and content Part II

Global Coffee Imports Analysis

Understanding Market Dynamics

• The table presents global coffee imports by country, emphasizing the need to analyze market dynamics for deeper insights.

• Trade Map calculates indicators such as annual growth in value from 2014 to 2018, showing a world market decrease of 1% while Italy's imports increased by 1%.

• The average annual growth rate is derived from five years of data; blank spaces indicate insufficient data (less than four years).

• Growth in quantity over the past five years is calculated similarly, indicating whether imported quantities have increased.

• Recent growth trends are assessed by comparing the last two years with the previous five-year average to identify volatility.

Analyzing Value vs. Quantity Growth

• The dynamism section helps determine if market growth has been steady or volatile, impacting future predictions.

• If value grows faster than volume, it may indicate rising demand exceeding supply or a shift towards higher-quality products.

• Demand could also be moving towards more expensive presentations of coffee or influenced by rising transportation and insurance costs.

• Changes in transport modes (e.g., air freight vs. sea freight) can affect unit values and should be investigated further.

• It’s crucial not to jump to conclusions based solely on increasing unit values; thorough research is necessary.

Market Structure Insights

• The share in world imports column shows each country's percentage of total imports; Germany holds 14.2% for coffee.

• Market shares provide insight into competition levels within destination markets—whether they are diverse or polarized.

• Additional columns include average distance from supplying countries and concentration of suppliers, which influence market dynamics.

• Tariff levels are indicated through ad valorem equivalent tariffs applied by importing countries at a six-digit product level.

• Actual tariffs may vary significantly around this trade-weighted average due to multiple products fitting within tariff lines.

Utilizing Trade Map Features

• Users can explore detailed discussions on tariffs and related issues via the resources section of the market access map for better understanding.

Understanding Non-Tariff Measures and Trade Potential

Overview of Non-Tariff Measures

• The number of non-tariff measures applied by importing countries can be accessed through trade maps, which link directly to detailed measures available in the market access map.

• The Ease of Doing Business ranking is derived from a World Bank report, providing insights into the business climate across different importing countries.

Estimating Untapped Trade Potential

• The estimation of untapped potential trade serves as a consolidated indicator based on ITC's export potential and diversification assessment methodology.

• This estimation offers a theoretical indication of additional export value that a country could achieve for specific products and markets within five years.

Tools for Analyzing Export Potential

• For those interested in exploring untapped export potential further, resources like the export potential map are recommended.