OS MELHORES NICHOS para prospectar em FEVEREIRO 🗓️ 🔥

Live Session on Lucrative Niches for February

Introduction and Setup

• The speaker begins the live session, confirming audio and video quality before diving into the content.

• He expresses excitement about returning to a more frequent live schedule, asking if any viewers are new to the channel.

• A technical adjustment is made to improve video resolution, indicating a focus on presentation quality.

Overview of Content

• The main topic is introduced: discussing the seven most lucrative niches for February 2026, not for the entire year.

• The speaker mentions his branding efforts with merchandise related to his bootcamp and plans for future promotions.

Audience Engagement

• Viewers are welcomed warmly; he encourages interaction by asking about their professional backgrounds (marketers, business owners, etc.).

• An invitation is extended for viewers needing help with commercial processes to fill out a form for assistance from his team.

Marketing Strategies

• The speaker outlines that he will share specific niches to target in outbound marketing during February.

• He emphasizes strategic selection of niches rather than random choices, mentioning targeted advertising campaigns in sectors like solar energy and clinics.

Workshop Promotion

• Information about an upcoming workshop titled "Machine of Clients" is shared; it aims at teaching comprehensive sales processes over two days.

• The workshop is particularly beneficial for marketing agencies but can also assist those selling complex products or services requiring meetings.

Special Offers and Discounts

• A special offer will be presented during this live session as a thank you to attendees; he hints at discounts available only during this event.

Importance of Seasonal Prospecting

• Before detailing specific niches, the speaker introduces the concept of seasonal prospecting—leveraging market trends throughout different times of the year.

Understanding Seasonal Prospecting

Importance of Timing in Sales

• Certain times of the year create a higher likelihood for businesses, such as gift shops, to engage services due to increased demand around holidays like Mother's Day, Valentine's Day, and Christmas.

• During these peak periods, it becomes easier to approach business owners with strategic planning proposals that align with their seasonal campaigns.

• Businesses need to have well-structured plans ready to capitalize on existing market demand during these high-demand seasons.

• The analogy of selling food during lunch hours illustrates how timing affects sales; just as restaurants see more customers when people are hungry, businesses can benefit from aligning their strategies with seasonal demand.

• Most companies experience fluctuations in revenue influenced by external factors like events or holidays rather than maintaining a consistent income throughout the year.

External Influences on Business

• Companies are significantly affected by external events (e.g., World Cup, political elections), which can impact their sales and marketing strategies.

• Understanding how these external factors influence market dynamics is crucial for effective prospecting and generating results for clients.

• A successful prospecting strategy should focus on leveraging these external influences to enhance value generation for clients rather than merely closing contracts.

Workshop Engagement and Insights

• The speaker encourages audience participation in upcoming workshops aimed at deepening understanding of sales processes and strategies.

• Testimonials from previous workshop participants highlight the value gained without any incentives offered for feedback—emphasizing genuine interest over rewards.

• The speaker clarifies that while bonuses may be provided occasionally (like summaries or materials), authentic engagement is prioritized over incentivized comments.

• Participants are encouraged to reach out directly to past attendees for honest feedback about their experiences in the workshops.

• A low-cost commitment is suggested as a filter for serious participants who want to build their commercial processes effectively during the workshop sessions scheduled for March 7th and 8th.

Sales Strategy and Seasonal Prospecting

Overview of Sales Strategy

• The speaker emphasizes a sales strategy focused on delivering high-quality content at a low price to attract potential customers.

• By providing valuable resources for a minimal cost, the expectation is that customers will be more inclined to purchase higher-priced offerings in the future.

Importance of Understanding Niches

• The speaker discusses the significance of identifying profitable niches during specific times of the year, stressing that blindly following lists without understanding their context is ineffective.

• A foundational aspect of learning is grasping the reasoning behind strategies, which helps build expertise and adaptability in various market conditions.

Seasonal Prospecting Insights

• The concept of seasonal prospecting involves targeting businesses that are most active or relevant during certain times of the year, including local events or trends.

• Seasonal prospecting leverages external events and market occurrences to influence sales strategies, enhancing effectiveness by aligning with customer needs.

Niche Agency Considerations

• The speaker addresses questions about whether agencies should specialize in specific niches, advocating for targeted approaches while remaining open to broader opportunities.

• There’s an acknowledgment that while niche marketing can be beneficial, it’s crucial not to limit oneself exclusively to one area; flexibility allows for better adaptation and growth.

Engineering Revenue through Integration

• Emphasis is placed on integrating three key pillars: offer, demand, and conversion as essential components for successful revenue generation.

• The upcoming workshop promises updates on these concepts, reinforcing their importance in developing effective marketing strategies tailored to current market demands.

Marketing and Demand Generation Overview

Understanding Demand, Conversion, and Offer

• The discussion revolves around marketing, lead generation, and their integration into the broader concept of demand. This includes the commercial team's role in conversion.

• Emphasis is placed on improving client offers—how products are presented and delivered—and enhancing customer experience post-purchase.

• The workshop aims to teach agency professionals how to sell services through advertisements, focusing on practical applications rather than just theory.

Target Audience for the Workshop

• Ideal participants are marketing professionals aiming to secure contracts starting at R$ 3,000 monthly, with a range of services from R$ 500 to R$ 70,000.

• The workshop will cover monetizing marketing knowledge and developing skills necessary for selling various service packages effectively.

Practical Insights from the Workshop

• Attendees will learn about the complete sales process within the company regarding offer creation, demand generation, and client conversion strategies.

• Real-life examples will be provided during the workshop; including actual sales meetings and prospecting sessions to illustrate theoretical concepts in practice.

Niche Focus: Solar Energy Marketing

Market Opportunities in Solar Energy

• The solar energy sector is highlighted as a key niche due to seasonal spikes in electricity bills that create urgency among potential customers.

• This urgency presents an opportunity for solar companies to increase sales as clients seek solutions during high-cost periods.

Effective Advertising Strategies

• The workshop will dissect successful advertising structures used in solar energy campaigns that can be adapted for other markets.

• Participants will learn about reverse engineering effective ads by breaking down components such as pain points and solutions offered.

Key Components of Successful Ads

• Five critical elements of ad development include identifying pain points, expanding on them, providing absolution or solutions, presenting causes, proof of effectiveness, and mechanisms of resolution.

Engagement Strategies During Prospecting

Building Community Support

• Encouragement is given for attendees to engage with peers during prospecting efforts; sharing experiences can enhance motivation similar to having a workout partner.

Understanding Seasonal Demand Objections

Addressing Client Concerns About Timing

• The speaker emphasizes the importance of being prepared for objections related to seasonal demand, particularly when clients feel they do not need services during peak times.

• Acknowledges that clients may question why they should invest in demand generation if their business is already thriving during certain seasons.

• Highlights that this objection is more common among service-oriented businesses, such as solar energy companies, which are influenced by client scheduling and availability.

• Suggests a response strategy: affirm the client's current success but point out that high demand can be leveraged to build a customer list for future sales opportunities.

• Discusses the longer sales cycle in industries like solar energy, where potential customers take time to decide. This creates an opportunity for businesses to engage with leads early on.

Strategies for Building Long-Term Demand

• Advises against waiting until peak periods end; instead, businesses should prepare now to maintain consistent sales throughout the year.

• Encourages clients to consider how their business will perform during off-seasons and stresses the importance of having a robust commercial structure year-round.

• Explains that effective demand generation takes time and involves building processes and training teams to ensure excellent customer service.

• Emphasizes starting work during peak times as an ideal moment to set up systems that will yield greater results when market conditions change.

• Concludes that beginning efforts now can help create sustained demand independent of external market factors, ensuring long-term growth.

Engaging Clients Through Questions

• Recommends using questions strategically with clients who believe they don’t need services currently due to high seasonal sales.

• Suggest asking if their current success is tied solely to favorable market conditions, highlighting the cyclical nature of many industries' demands.

• Draw parallels with other sectors (e.g., accounting firms during tax season), illustrating how all niches experience seasonal fluctuations in demand.

This structured approach helps clarify key insights from the transcript while providing timestamps for easy reference.

Socratic Selling Techniques

Utilizing Socratic Method in Sales

• The Socratic method involves asking questions to guide clients toward conclusions, enhancing their understanding of the sales process.

• By questioning clients about seasonal sales influences, sellers can help them recognize external factors affecting their business.

Identifying External Influences on Sales

• Sellers should inquire if clients believe their sales are influenced by seasonal trends, such as increased purchases in February. This helps confirm the client's awareness of market dynamics.

• Once a client acknowledges these influences, sellers can propose strategies to create consistent demand throughout the year rather than relying solely on seasonal peaks.

Addressing Client Objections

• A common objection from gym owners is that they only sell well during peak seasons (e.g., January). Sellers can counter this by emphasizing the potential for year-round success.

• By framing questions around generating consistent demand regardless of external factors, sellers can effectively address and overcome objections related to seasonality.

Application in Educational Institutions

• Similar techniques apply to educational institutions where enrollment periods dictate sales cycles; schools often face objections regarding marketing efforts outside these windows.

• Sellers should ask school administrators how decisions made during open enrollment periods impact long-term student engagement and retention beyond just immediate enrollments.

Understanding Decision-Making Timelines

• It's crucial to understand that prospective students often begin considering education options well before formal enrollment periods; effective marketing should target these early decision-makers throughout the year.

• Highlighting research on consumer behavior can reinforce the argument that ongoing promotional efforts are essential for attracting high-value students who may not enroll immediately but are influenced by continuous engagement strategies.

The Importance of Early Decision-Making in School Enrollment

Understanding Client Behavior

• The best clients do not make last-minute decisions regarding school enrollment; affluent parents typically plan ahead.

• Marketing efforts during non-enrollment periods are crucial, as they lay the groundwork for future enrollments rather than just focusing on immediate sales.

Effective Marketing Strategies

• The approach to marketing is similar to product launches in the info product sector, where a waiting list can be beneficial.

• Workshops serve as a pre-sale mechanism, offering discounts and creating anticipation for upcoming bootcamps.

Content Quality Over Sales Tactics

• The workshop provides valuable content while subtly promoting further offerings without aggressive sales tactics.

• High-quality content is emphasized as the primary strategy for attracting interest and driving future sales.

Building Anticipation for Bootcamp Enrollment

Preparing for Future Enrollments

• Many potential students are already inclined to enroll based on prior engagement rather than last-minute marketing efforts.

• Specific dates and times are set for enrollment openings, with incentives like contracts offered to early sign-ups.

Leveraging VIP Lists

• A VIP list is created during workshops to provide exclusive offers and enhance customer engagement before formal enrollment begins.

Utilizing Seasonal Trends in Real Estate

Post-Holiday Housing Market Dynamics

• Families often seek new homes after holidays; real estate agents should train teams to respond quickly (within 5 minutes).

Competitive Advantages

• Emphasizing quick response times can give real estate agencies an edge during peak moving seasons post-holidays.

Health Insurance Opportunities for SMEs

Cost Reduction Strategies

• Small and medium enterprises often look for cost-effective health insurance options at the beginning of the year due to rising costs.

Researching Niches Effectively

Introduction to Market Research Tools

• A free tool for sector research will be provided, specifically the SPALA trial link for participants to utilize.

• Emphasis on using this tool as a prerequisite before contacting any niche; it is crucial for effective outreach.

Importance of Understanding Your Niche

• Avoid being lazy in preparation; understanding basic terminology (e.g., Invisalign, endodontics vs. orthodontics) gives a competitive edge over others in the same niche.

• Participants are encouraged to select two niches and use SPALA for market research, highlighting its ease of generating reports with just two clicks.

Utilizing SPALA for In-depth Analysis

• The tool provides comprehensive analysis options across various sub-niches within selected sectors like solar energy.

• Users can conduct unlimited free searches, allowing extensive exploration of different niches and their subcategories.

Generating Reports and Insights

• After selecting sub-niches (e.g., residential vs. commercial), users can generate detailed market research reports quickly.

• Transition from traditional Google searches to automated report generation saves time and enhances efficiency in gathering necessary information.

Product Offerings and Educational Resources

• Mention of an upsell product aimed at traffic managers that also benefits web designers; highlights the versatility of educational resources available.

• Success story shared about a student who significantly increased her earnings after utilizing the offered products, emphasizing their effectiveness.

Follow-Up Strategies Using Generated Reports

• Discussion on how generated PDFs can be used as follow-up tools with clients, enhancing communication by providing valuable market insights.

• Future plans include allowing users to export reports with agency branding, further personalizing client interactions.

Preparation for Sales Meetings

Understanding Market Dynamics

• The importance of thoroughly reading and understanding market documents to be well-prepared for sales meetings is emphasized.

• Many salespeople prospect companies without knowing their profit margins, leading to wasted efforts and unpreparedness in discussions.

• Knowledge of growth perspectives in the market can significantly enhance a salesperson's argument during initial commercial approaches.

Sales Strategies and Challenges

• Identifying acquisition and retention challenges helps focus on key pain points that can attract potential clients' attention.

• New salespeople may struggle with objections; it's normal to feel unprepared initially, but research can help build confidence.

Importance of Industry Knowledge

• Being aware of industry leaders and references aids in establishing credibility with potential clients by demonstrating knowledge of top players in the market.

• Sharing insights about successful companies within a niche can resonate with business owners, making it easier to engage them.

Technical Terminology Familiarity

• Understanding specific terms like "payback," "inverter," and "photovoltaic" is crucial for effective communication in the solar energy sector.

• Using AI tools for creating advertisements requires familiarity with industry jargon to effectively address customer pain points.

Effective Communication Techniques

• Mastery of terminology not only facilitates better communication but also enhances prospecting capabilities, allowing salespeople to present tailored solutions effectively.

Overview of Business Strategies and Upcoming Workshops

Health Plans and Investment Opportunities

• Discussion on the importance of choosing a sector for business, with a focus on health plans and consortium brokers as investment opportunities.

• A specific example is provided where a contract worth 22,000 reais was secured for a two-month project, highlighting the financial potential in this sector.

Workshop Details and AI Integration

• Announcement that there will be no more live sessions this week; pricing will increase after today. The current price of 9.90 is only available during the live session.

• Emphasis on the urgency to secure participation at the current price before it increases, indicating high demand for vehicle and property exchanges.

Reducing Client No-Shows

• Introduction of an anti-no-show protocol aimed at improving client attendance rates for workshops scheduled on March 7th and 8th via Zoom.

Product Format Adjustments

• Suggestion to modify product offerings to include event-based formats with specific dates to enhance customer engagement during checkouts.

Feedback Collection for Improvement

• Utilization of live sessions to gather feedback regarding participant doubts before purchasing, aiming to improve checkout processes based on audience input.

Technical Challenges and Solutions

• Reflection on previous technical difficulties experienced during Zoom sessions but noting improvements in subsequent workshops that allowed better interaction between participants.

New Bootcamp Launches

• Announcement about upcoming content delivery schedules in February related to the new bootcamp, addressing participant inquiries about subject timelines.

Marketing Strategies for Clinics

• Discussion around marketing strategies targeting dental clinics and aesthetic services post-carnival season, emphasizing timely promotions aligned with consumer behavior trends.

Seasonal Buying Trends

• Insights into consumer behavior showing increased purchases of vehicles and homes at the beginning of the year due to various psychological factors influencing decision-making.

Car Purchase Insights and Agency Strategies

Car Purchase Advantages

• The speaker discusses a potential cost-saving advantage in purchasing a car from the following year, indicating that timing can influence financial benefits.

• A comment from Mari suggests that including a schedule may not be beneficial due to delivery exceeding expectations, highlighting the importance of managing client expectations.

Workshop Feedback and Offer Optimization

• The speaker expresses gratitude for feedback regarding the inclusion of a timeline in their workshop, suggesting it could enhance delivery effectiveness.

• Emphasizes that having a strong offer is crucial for any profitable business model, whether it's an agency or consultancy. The first pillar of success is establishing a compelling offer.

Importance of Strong Offers

• A weak offer leads to high customer acquisition costs; thus, ensuring the product being sold is attractive is essential.

• The order of operations for business success: optimize the offer first, create demand through active prospecting next, and finally structure conversion processes effectively.

Service Architecture Overview

• The speaker hints at revealing detailed service architecture during the workshop, emphasizing building customer journeys before management.

• Highlights that selling poor products or services will not yield positive results; effective service management focuses on return on investment rather than just lead volume.

Competitive Advantage in Service Delivery

• Discusses how offering ROI-focused services provides a competitive edge over traditional agencies focused solely on lead generation.

• Contrasts generic creative strategies with those tailored to journey management, which address objections and are more strategic in nature.

Workshop Updates and Student Success Stories

• Mentions upcoming updates to the Bootcamp curriculum scheduled for February, ensuring new students receive timely information.

• Engages with participants about their thoughts on the session's pace and content delivery while maintaining focus on time constraints for live sessions.

Economic Landscape and Agency Models in 2026

Overview of Economic Context

• The speaker introduces a new paradigm for those starting out, highlighting Brazil's leading position in global demand for training new teams by 2026.

• Emphasizes the urgency created by events like Carnival to drive quick sales, particularly focusing on post-holiday high-ticket items.

Traditional vs. Modern Agency Models

• Discusses the traditional agency model focused on Cost Per Lead (CPL), which often neglects commercial aspects essential for successful sales.

• Contrasts this with modern agencies that engage in customer journey management, emphasizing training and auditing client teams rather than just delivering metrics.

Client Perception and Strategic Positioning

• Highlights that clients often view traditional agencies as costs; thus, they are more likely to cut these expenses during financial challenges.

• Agencies that focus solely on engagement or design may be perceived as non-essential costs, while those demonstrating direct returns are seen as strategic partners.

Focus on Return on Investment

• Stresses the importance of shifting from volume-based metrics to profit and operational efficiency, using a triangle model of offer, demand, and conversion.

• Discusses how effective management can directly influence conversion rates through auditing sales scripts and processes.

Project Management Dynamics

• Outlines the project timeline from prospecting to daily project management, emphasizing structured approaches at each stage.

• Notes that many agencies are viewed merely as operational staff due to lack of autonomy; stresses the need for defined processes starting from ideal client selection.

Understanding Client Relationships in Sales

The Impact of Client Type on Sales Approach

• The type of client and company you prospect influences how you are treated, affecting your sales approach, energy, script, and structure.

• A poorly conducted sales meeting can lead to misunderstandings about project deliverables, jeopardizing the entire project from the start.

• Salespeople must recognize their role as integral to project management; they should adhere to specific rules during the sales process to avoid complications later.

Importance of Detailed Contracts and Meetings

• Contracts and integration meetings require careful attention to detail; daily project routines also need structured processes for successful outcomes.

• The workshop will cover all necessary steps from niche selection to understanding client positioning throughout the project lifecycle.

Building Strategic Partnerships with Clients

• Successful sales not only involve closing deals but also establishing clients as strategic partners who view your services as indispensable.

Reflections on Consistency vs. Intensity in Sales Success

Long-Term Growth Over Quick Wins

• Top performers achieve success gradually, focusing on consistent growth rather than quick results; they build their clientele month by month.

• Successful individuals connect multiple products into a cohesive offering and commit to long-term strategies despite challenges.

Critique of Current Market Practices

• Many current market players lack genuine collaboration; they prioritize self-interest over helping clients effectively change their lives through meaningful products.