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Module 5: Sell it & Service It: Retail Considerations - ASU's W. P. Carey School
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Module 5: Sell it & Service It: Retail Considerations - ASU's W. P. Carey School

Supply Chain Management in Retail

Understanding Supply Chains

  • Consumers typically purchase products at retail stores rather than directly from manufacturing facilities or distribution centers.
  • Effective supply chain management extends beyond the manufacturer and distribution center; it includes ensuring that products reach customers efficiently and effectively.

Customer Expectations

  • Customers expect products to be readily available on shelves, not in back rooms or on pallets. The placement of products is crucial for customer satisfaction.
  • An outstanding retail experience involves a combination of competitively priced products, organized facilities, excellent customer service, and efficient payment processes.

Operational Considerations

  • Retailers must focus on materials operations and logistics, considering factors like capacity, productivity, and value to remain competitive.
  • Big box retailers handle significant sales volumes weekly and require knowledgeable managers who understand basic supply chain principles.

Broader Implications for Service Industries

  • Various industries such as hospitals, airlines, banks, hotels, restaurants, and auto dealers share similarities with retail by selling directly to consumers.
Video description

Module 5 Sell it & Service It: Retail Considerations Part 5 of 12 Retail stores the final frontier of supply chain management? Well, not quite, but retail is an extremely important supply chain consideration. Retail facilities can be the final connection between the supply chain and the consumer. A weak retail link can render the rest of your supply chain useless. What are the supply chain responsibilities of retail facilities? Retail facilities handle materials, produce services, manufacture retail experiences, and move product throughout their facilities. This is the 5th installment in Arizona State University's twelve-part introduction to supply chain management video series developed by Eddie Davila, Jeff Hough, Randy Cates, Dawn Feldman, Dan Ichikawa, Ian Schmoel, and Matt Hardy. ASU, the W. P. Carey School of Business, and the Supply Chain Management Department are proud and happy to share this video series with supply chain management departments, supply chain instructors, career specialists in high schools and universities, as well as industry leaders in an effort to inspire a new generation of supply chain management professionals across the country and around the world. For more information, visit W. P. Carey's SCM Web site at http://wpcarey.asu.edu/scm or send an e-mail to wpcarey.scm@asu.edu.