Introduction

In this section, the host introduces the show and the guests.

Show Introduction

• The We Are Careers Show series finale is introduced.

• Two guests will be featured in the show.

• The topic of bringing careers education information advice and clients into the mainstream will be discussed.

Guest Introduction

• Connor Cotton, Managing Director of Not Going to Uni, is introduced as one of the guests.

• Connor's experience in discussing careers and apprenticeships on mainstream media platforms such as GB News and Sunday Times is highlighted.

Appearing on Mainstream Media Panels

In this section, Connor discusses his experience appearing on mainstream media panels.

Personal Experience

• Connor shares that he was able to offer a unique perspective due to his personal experience with early career recruitment and development.

• He mentions that he did a virtual interview with GB News before appearing in-person on their panel discussion about university costs.

Importance of Broadening Career Spheres Bubble

• The importance of breaking out of career spheres bubbles when discussing key topics that impact our sector and beyond is emphasized.

• Engaging with local publications and broadening one's network beyond their immediate ecosystem is encouraged.

Engaging Beyond Ecosystems

In this section, the importance of engaging beyond ecosystems is further discussed.

Benefits of National Coverage

• National coverage can help broaden one's reach beyond their immediate ecosystem.

• As a careers leader working in a local school or university, engaging with local publications can help expand one's network.

Realizing Limitations

• It is important to realize that schools or universities are small ecosystems within the larger world.

• Engaging with national coverage can help people realize these limitations.

Social Media and Career Advice

In this section, the speakers discuss the importance of social media in career advice and how it can be used to engage with young people and parents.

Using Social Media for Career Advice

• Vlogging about supporting young people with careers can be a great way to engage with them.

• There is still an audience on social media, especially among parents who are active on platforms like Facebook.

• TikTok and Instagram Reels are great platforms for short-form video content that can easily trend.

Challenges in Providing Career Advice

• The term "go speak to your careers advisor" is often used as a throwaway line without providing enough guidance.

• Some students may not even know who their careers advisor is or where to find them.

• Teachers who are not careers advisors need more education on how to advise their students on career options.

Consistency in Providing Career Advice

• Consistency is key when it comes to providing career advice. It's important to keep engaging with young people and parents consistently over time.

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