EROSKI | La historia de Lucía

Lucia's Story

Lucia, an employee at Eroski, came to work one day feeling very sad. She explained that her storage room had been flooded, damaging her clothes, toys, and Christmas decorations.

• Lucia's colleagues noticed her sadness and asked if something was wrong.

• She shared the story of how her storage room had been flooded and the items that were damaged.

• The flood included special ornaments they used to decorate their Christmas tree.

Turning a Personal Story into a Campaign

The idea of turning Lucia's personal story into a solidarity campaign emerged within the company.

• The ornaments were not just any decorations; they held sentimental value for Lucia.

• The company decided to create a campaign selling small stars to symbolize the best moments people experienced during the year.

• These stars would be sold at Eroski for 1 euro each.

• The money raised from selling these stars would be donated to Syrian refugees in need.

Supporting Those in Need

Eroski aims to help those who have nothing by contributing to the Syrian refugee crisis through their campaign.

• Each person is encouraged to purchase a star and contribute with their own meaningful moment or achievement from the year.

• The stars will be sold exclusively at Eroski for 1 euro each.

• All proceeds from star sales will go towards supporting Syrian refugees in need.

• Eroski prides itself on being different because it is a cooperative that cares about making a positive impact in society.