Sesión 09: Dominio 2: La competencia en la Era Digital

How Digital Technologies Transform Business Models

The Shift in Customer Behavior

• The video discusses how digital technologies have changed customer behavior and interactions within a competitive environment.

• It highlights that companies that were once leaders are no longer relevant, indicating a significant shift in the business landscape.

Emergence of Platform Business Models

• New technologies have led to the transformation or creation of innovative business models, particularly bilateral platform business models.

• According to Bloomberg and Google Finance, seven out of the ten largest companies in 2022 had adopted these platform-based models.

Understanding Platform Business Models

• Alex Mossat defines platforms as business models that create value by facilitating exchanges between interdependent groups, typically consumers and producers.

• The rise of platform business models has introduced new competitive trends such as "frenemies," where firms both compete and collaborate with each other.

Competition Redefined

• In the past, competition was viewed as a zero-sum game; however, modern businesses often collaborate with competitors due to platform dynamics.

• Examples include major companies like Uber (largest taxi service without owning vehicles), Facebook (largest media owner without content generation), Alibaba (most valuable retailer without inventory), and Airbnb (largest accommodation provider without real estate).

Maximizing Existing Customer Value

• Once users are registered on a platform, it becomes easier to sell them additional products or services.