What Would You Do Racism In An Upscale Store HQ

Shopping While Black

In this video, actors portray a store clerk, a security guard, and a shopper who is dressed up and down. She is the target of abuse to see if any of the other shoppers will do anything at all. The experiment takes place in Soho, New York.

Discrimination in an Upscale Store

• A woman is shopping in an upscale New York City boutique.

• The store's employees are on the lookout for people like her.

• Researchers have given it a name: "shopping while black."

• 60% of African Americans say they have experienced it.

Racial Profiling Experiment

• Actors portray a store clerk, a security guard, and a shopper who is dressed up and down.

• The experiment takes place in Soho, New York.

• The harassment continues inside the store.

• Shoppers nearby witness discrimination but do not intervene.

Confronting Discrimination

• A couple nearby discusses their experience with racial profiling.

• They learn that they were part of an experiment on racial profiling.

• Another customer becomes upset when she experiences discrimination inside the store.

• Loss prevention uses race as justification for searching customers' bags.

• A customer becomes upset when she hears about racial profiling statistics from the sales clerk.

Racial Profiling in a Store

In this section, a sales clerk singles out a woman of color for no apparent reason. The situation escalates as the woman is insulted and followed around the store by security.

Sales Clerk Singles Out Woman of Color

• The sales clerk singles out a woman of color for no apparent reason.

• The woman is insulted and followed around the store by security.

• Almost 100 people witness the scenario, but less than 20 intervene.

Experiment on Racism

• John King approaches the upset man and thanks him for speaking up against racism.

• People of color feel the most strongly about racial profiling, but some other folks also decided to step in.

• The situation was all part of an experiment on racism.