Claude Skills: Build Your First AI Marketing Team in 16 Minutes (Claude Code)

How to Build Your First AI Marketing Team with Claude Skills

The Challenge of Modern Marketing

• Marketers face overwhelming demands with too many channels and deliverables, leading to stretched resources.

• Claude skills can significantly enhance marketing efficiency by automating tasks once the system is set up.

Introduction to Claude Skills

• This video focuses on building an AI marketing team using Claude skills, which are essential for maximizing the potential of Claude agents.

• Expertise behind these agents comes from a well-designed skill library that includes best practices and brand standards.

Setting Up Your Skill Library

• A skill library should encompass your marketing knowledge, SOPs (Standard Operating Procedures), and frameworks tailored for your brand.

• Five foundational skills will be created: research and strategy, content creation, creatives, data analysis, and campaign presentation. These will serve as a base for future development.

Creating Context Files

• Context files are crucial when onboarding clients or working in-house; they contain vital information about the brand and audience. Always include a Claude.md file for project guidance.

• Detailed templates for setting up context systems are available through additional resources linked in the video description.

Building Your First Skill: Marketing Research & Strategy

• Start by creating a skill focused on marketing research that utilizes existing SOP documents to generate strategic briefs based on thorough research methods like perplexity MCP searches.

• Once set up, this skill can autonomously analyze competitors without needing repeated context input each time it’s used. It generates comprehensive reports relevant to specific brands automatically pulling from stored data files.

Developing Additional Skills: Social Media Content Creation

• Another example involves creating a social media content skill that analyzes past successful content and storytelling frameworks to produce reusable strategies for social media posts.

• This second skill also leverages trending conversations found via perplexity MCP searches to enhance its output quality further while ensuring alignment with brand messaging through proven patterns and examples provided during setup.

Importance of Human Strategy in AI Automation

• While AI can handle significant workloads, human strategy remains essential; otherwise, automation may lead to mediocre results rather than innovative solutions tailored to market needs.

Insights from HubSpot's Loop Marketing Report

• The report emphasizes moving beyond basic AI tasks into more strategic roles where humans guide overall direction while AI optimizes execution—this is critical for staying competitive today.

• Key findings highlight how top-performing teams utilize AI differently compared to average performers by focusing on strategic integration rather than mere task automation.(317)

For further insights or access to the mentioned reports, links are provided in the video description below.(337)

Creating a Social Creative Designer Skill

Overview of the Skill Development

• The video begins with an introduction to creating a new skill called "social creative designer" using the Google nano banana model for generating marketing creatives.

• A link is provided for installing the Nano banana MCP, emphasizing the importance of defining expected behavior for Claude regarding this skill's functionality.

Functionality and Testing

• The social creative designer skill generates visuals based on specified post copy or content direction, incorporating default styles and color palettes to ensure brand consistency.

• A test prompt is executed to create a social infographic about an educational topic, demonstrating successful triggering of the skill and generation of visuals.

Integration with Other Skills

• The marketing team has developed additional skills: data analysis (for dashboard creation) and campaign presenter (for transforming raw materials into presentations). This showcases versatility in addressing various marketing needs.

• Emphasis is placed on multi-skill orchestration, highlighting that real-world marketers require interconnected workflows rather than isolated tasks. An example is given where Claude creates 10 Instagram posts and corresponding creatives for a campaign launch efficiently.

Orchestrating Multiple Skills Together

Task Execution by Claude

• Claude reads relevant context and utilizes both the social creative designer and social media content skills to generate all necessary materials within 10 minutes, showcasing efficiency in task management.

• Generated creatives are aligned with brand style guidelines, including various formats suitable for different post types, enhancing adaptability for campaigns.

Storytelling Framework Utilization

• The generated Instagram posts include detailed format specifications, captions, visual directions, and even storytelling frameworks used during creation—demonstrating how skills can align outputs effectively across tasks.

Complex Task Management Using Subagents

Advanced Task Assignment Techniques

• When faced with complex tasks, Claude acts as a team lead by assigning subagents or custom-defined agents to manage independent tasks effectively without predefined splits. Two methods are discussed: subagents and agent teams sharing task lists while communicating among themselves before reporting back to Claude as the lead agent.

Example of Quarterly Review Task

• An example illustrates how Claude splits a quarterly review task into three parallel tasks: creating a marketing strategy, conducting data analysis, and synthesizing findings into a presentation deck using specific custom skills through subagents. This approach enhances workflow efficiency significantly.

Final Deliverables Review

• After executing all tasks via subagents over approximately 10 minutes, deliverables such as the marketing strategy brief, dashboard report, and presentation slide deck are saved in designated folders following original SOP processes outlined at the beginning of the task execution phase.

Campaign Performance Dashboard and Agent Teams

Importance of Process Over Tools

• The process is emphasized as being more crucial than the specific research tools used in marketing campaigns.

Campaign Performance Dashboard Features

• The dashboard effectively utilizes brand colors and styles, presenting key metrics clearly.

• Data charts provide informative breakdowns by channel, enhancing data storytelling through various chart types.

Presentation Deck Insights

• The presentation deck integrates insights from both task one and task two, showcasing performance recap data alongside research findings.

• Quick wins recommendations are included, allowing for narrative adjustments to fit specific needs.

Utilizing Claude's Agent Teams

• Claude can function like three marketing assistants, streamlining preparation for complex tasks before deeper analysis begins.

• To set up agent teams, users must enable this feature via global settings; a link will be provided for guidance.

Workflow Management with Agent Teams

• Claude organizes team structures and initiates work phases such as parallel work and cross-reviewing to enhance collaboration.

• High-level plans should be requested first to manage token usage efficiently before proceeding with detailed tasks.

Creating Custom Plugins for Marketing Skills

Portability of Skills Across Projects

• Instead of uploading custom skills individually, users can create a reusable plugin called "AI Marketing Skills" for distribution across projects.

Defining Custom Commands

• Users can define custom slash commands (e.g., "landing page") that trigger workflows combining multiple skills for efficiency.

Packaging Agents into Plugins

• Custom agents can also be included in the plugin package, which reads documentation and references to format them appropriately.

Onboarding New Brands with Plugins

• When onboarding another brand (e.g., Spark agency), users can easily import third-party plugins or upload zip files containing necessary skills.

Executing Workflows Using Installed Plugins

Designing Landing Pages Efficiently

• Users can invoke skills using slash commands to design landing pages quickly while ensuring they align with brand context and research insights.

Adapting Skills for Different Brands

• Claude adapts workflows based on specified color schemes for different brands while maintaining consistency in deliverables.

Community Engagement and Further Learning

Invitation to Join Growth Community

• Viewers are encouraged to join a growth community focused on building AI systems for marketing through workshops that delve deeper into these topics.

Additional Resources

• Links are provided at the end of the video to explore further content about Claude Cowork and Claude skills.