Pasión por los Productos | C06

How to Transform Your Business with Natura and Avon

Introduction to Natura and Avon School

• The video introduces the opportunity to enhance sales through social media and beauty consulting, emphasizing transformation in both personal life and business.

• Natura y Avon combines resources from both brands, offering tailored content in various formats for all experience levels, including short tutorials and comprehensive certification courses.

• Training is available online or in-person, focusing on business knowledge, product understanding, client relationships, and digital tools.

Key Insights from the Live Session

• Dori Suazo introduces herself as a training analyst and discusses the importance of maximizing this live session for questions about products related to cycle six.

• Apologies are made for a brief delay due to technical issues; attendees are encouraged to engage actively during the live session.

Cycle Six Overview

• Cycle six is highlighted as crucial for capitalizing on achievements from cycle five, which focused on "Madres Natura."

• The separation of cycles allows consultants to reach clients more effectively without overwhelming them with information.

Product Launch: Extreme Mascara

• The new Extreme mascara is introduced as a significant launch within the makeup category for cycle six.

• Modern consumers prefer makeup that simplifies routines while delivering results; they seek products that are easy to apply and remove.

Features of Extreme Mascara

• The Extreme mascara offers long-lasting wear while being easily removable, addressing common consumer concerns regarding makeup durability versus ease of removal.

• It provides up to 90% more volume and over 69% increased curl; its premium packaging reflects its quality.

User Experience with Extreme Mascara

• A user shares positive feedback about receiving the mascara in their kit, highlighting its effectiveness during busy days when minimal touch-ups are needed.

• The unique Curve Up applicator design helps lift lashes from the root without excessive wrist movement, enhancing usability.

This structured summary captures key points discussed in the transcript while providing timestamps for easy reference.

Introduction to Natura Makeup and Its Brand Identity

The Essence of Natura Makeup

• Natura makeup embodies sophistication, representing a confident and elegant woman who desires to look good effortlessly.

• Alondra is introduced as the face of this launch, aligning with the brand's image of sophistication and elegance.

Market Insights on Makeup Usage

• Over 70% of women globally use makeup regularly, with eye products like mascaras and eyeliners being among the most popular due to their quick application.

• In Peru, mascara is one of the best-selling products, appealing to a wide demographic from young girls to women over 55 years old.

Business Opportunities for Consultants

Sales Potential in Eye Products

• High turnover rates for eye products lead to constant repurchase opportunities for consultants, making sales straightforward.

• The new product launch features a premium mascara at an accessible price point with a 30% discount.

Product Features and Benefits

• The ideal duo includes an Extreme mascara and a peel-off liquid eyeliner that offers easy removal without smudging or irritation.

• This peel-off eyeliner provides a clean removal process, making it suitable for clients who struggle with traditional makeup removers.

Enhancing Customer Experience

Simplifying Beauty Routines

• The duo aims to simplify beauty routines by providing long-lasting products that are easy to use and care for.

• A promotional kit offers significant savings (35% off), encouraging consultants to promote these items effectively.

Trends in Makeup Formulations

• There is an increasing trend towards buildable formulas with multiple benefits; consultants should be aware of this demand among customers.

Expanding Product Lines Beyond Makeup

New Body Care Launches

• A new body care product featuring plum and vanilla flower is introduced under the Todía brand, emphasizing daily care routines.

Importance of Daily Care Products

• Daily care products are crucial for business growth; they ensure recurring purchases unlike seasonal or trendy makeup items.

Innovative Technology in Body Care

• Todía utilizes prebiotic technology for intelligent hydration that balances skin bacteria, enhancing overall skin health.

Natural Barrier and Skin Adaptation

Understanding Skin Needs

• The natural barrier of the skin adapts to individual needs, such as enhancing luminosity for dull skin or addressing dryness for others.

• The intelligent prebiotic technology in products allows them to act differently based on each customer's specific skin requirements.

Key Ingredients and Their Benefits

• Products are enriched with highly valued ingredients like cocoa butter for deep nutrition and flaxseed oil for maintaining soft, elastic, and luminous skin.

• The line is vegan, appealing to consumers who prefer ethical brands associated with clean and safe formulas.

Market Trends and Consumer Preferences

• Over 60% of consumers in Latin America prefer sustainable brands, indicating a growing trend towards vegan products that reflect responsible attributes.

• Leaders have the opportunity to offer these products to consultants who can then market them effectively to clients.

Product Launch: Plum and Vanilla Blossom Line

Enhancing Daily Routines

• The new fragrance transforms daily routines into moments of self-care, featuring both bar soaps and liquid soaps.

• This product line offers complete solutions rather than standalone items, catering specifically to customer needs.

Comprehensive Product Offerings

• A variety of hydration options are available including hand creams, lip moisturizers, body lotions in different sizes, and a unique bi-phase oil.

Understanding Bi-phase Oil

• The bi-phase oil combines oil and water for deeper hydration without a heavy feel on the skin. It’s ideal for those seeking extra nourishment.

Sales Strategies with Tod Dia Line

Customizing Offers Based on Client Needs

• Consultants can tailor their sales approach by offering kits that include essential products like soaps and basic creams according to client preferences.

Maximizing Sales Potential

• Selling complete routines increases order value significantly compared to single product sales. Promotions like 25% discounts create urgency among customers.

Building Customer Relationships

• Engaging clients through personalized kits enhances their shopping experience while boosting overall sales productivity.

Natura Aura Alba: A New Fragrance Launch

Introduction to the Kit and Routine

• Margarita discusses the importance of creating a routine that enhances fragrance throughout the day, mentioning a body splash that complements the scent of plum and vanilla.

Launch of Natura Aura Alba

• Announcement of Natura's new feminine fragrance, Natura Aura Alba, after 10 years, highlighting its significance in the market.

• Emphasis on launching a fragrance as more than just a product; it involves building a narrative and exploring new territory for customers.

Characteristics of Aura Alba

• Description of Aura Alba as floral, elegant, feminine, and modern—redefining popular olfactory paths in Peru.

• Floral scents are favored by Peruvian women due to their connection with femininity, freshness, and elegance.

Olfactory Journey of Aura Alba

• Explanation of "gota alfativa," or how perfume evolves on the skin. The initial notes include lychee and honey flower for a fresh impression.

• The heart note features Rosa Alba, known as "liquid gold" in perfumery; it requires an immense amount of petals to extract essence.

Depth and Longevity

• Base notes include sandalwood and patchouli which provide depth, warmth, and lasting power to the fragrance.

• The perfume offers excellent fixation throughout the day without needing constant reapplication.

Packaging Significance

• The sophisticated design reflects purity and exclusivity through its white rose motif connected to Natura's brand history.

Market Positioning

• Positioning Aura Alba as a Prestige product indicates higher sales value potential and margin opportunities for consultants.

Aura Alba Launch Insights

Product Overview and Market Opportunity

• Aura Alba is not only a beautifully packaged product with a delightful scent but also holds significant value in the market, making it an attractive offering for consultants.

• The launch will feature strong visibility through campaigns that will generate customer interest and demand, encouraging consultants to be prepared to respond affirmatively when customers inquire about the new product.

Key Features of Aura Alba

• The fragrance follows a floral olfactory trend, which is particularly favored in Peru, and reinterprets modern perfumery while connecting to Natura's heritage with the white rose.

• Aura Alba represents an opportunity for business growth beyond just being a perfume; it embodies quality ingredients like the exclusive white rose, often referred to as "liquid gold" in perfumery.

Emotional Connection and Brand Legacy

• A video presentation highlights the historical significance of the white rose as a symbol of beauty and femininity, linking it to Natura's founder Luis Abra’s vision for creating lasting legacies through fragrance.

• The narrative emphasizes emotions such as love and connection that are encapsulated within Aura Alba, reinforcing its role as more than just a product but part of Natura's broader story.

Marketing Strategy for Mother's Day

• As Mother's Day approaches, there are strategic gift proposals available that cater to last-minute shoppers who often make decisions impulsively during this emotional time.

• Natura has prepared 23 gift options designed not only for variety but also strategically aligned with sales drivers including new launches like Aura Alba and established favorites that ensure conversion rates.

Consultant Engagement and Sales Tactics

• Consultants are encouraged to leverage new launches like Aura Alba in their sales pitches by highlighting its unique story and connection to customer desires for fresh offerings.

• Emphasizing both innovative products and beloved classics allows consultants to meet diverse customer needs effectively while driving sales during peak shopping periods.

Product Launch and Exclusive Offerings

Introduction to Exclusive Products

• The speaker introduces exclusive products with beautiful packaging, highlighting a kit that includes three creams with distinct aromas.

• A special launch is mentioned, featuring an attractive hexagonal box designed for gifting, which the speaker wishes had been available during Christmas.

Key Product Features

• The kit includes a popular primer blur known for its high sales volume, along with a precise felt-tip eyeliner for easy application.

• A gloss is also included in the kit, aimed at providing extra shine to lips, aligning with current glossy trends.

Importance of Packaging and Presentation

• Emphasis is placed on the significance of not just having pretty packaging but also presenting products as ready-to-gift solutions.

• Customers are willing to pay up to 15% more for products that come pre-packaged as gifts, simplifying their purchasing decision.

Customer-Centric Selling Approach

• The speaker discusses how customers often seek complete solutions rather than individual products; they appreciate guidance from consultants in selecting gifts based on personal preferences.

• Consultants can offer tailored gift sets based on customer descriptions of recipients' interests and budgets.

Enhancing Sales Through Value Perception

• Offering beautifully packaged sets like the Todía set enhances perceived value and simplifies customer decisions during key gifting occasions such as Mother's Day.

• The discussion highlights how these offerings accelerate sales by presenting them as valuable gifts rather than mere products.

Functional Accessories: "Creer para Ver" Necessaire

Overview of the Necessaire Product

• The speaker introduces a small yet impactful product called the "creer para ver" necessaire, emphasizing its utility beyond being just an accessory.

Usability and Design Features

• This necessaire is described as perfectly sized for essential makeup items like mascara and lip gloss while being made from durable polyester material that withstands daily use.

Cross-Selling Opportunities

• When selling makeup products, consultants are encouraged to suggest this necessaire as an ideal storage solution for purchased items.

Social Impact Connection

• Each purchase contributes to educational initiatives in Peru, appealing to consumers who value socially responsible purchases alongside functionality.

Conclusion on Consumer Trends

• There’s a growing consumer preference for products that serve practical purposes while also contributing positively to larger social causes.

Avon Mother's Day Campaign Overview

Introduction to Avon and Mother's Day Cycle

• The discussion highlights the transition from Natura's focus on Mother's Day in cycle 5 to Avon’s comprehensive offerings for cycle 6.

• Laura Espoya, a prominent figure with over 2 million followers on TikTok and Instagram, is featured on the cover of cycle 6, enhancing emotional connection through her presence.

Featured Products and Promotions

• Laura Espoya shares her favorite perfume, Faraway Esplendor, which is included in one of the gift kits available this cycle.

• A total of 32 gift options are presented across various categories:

• 12 in perfumery

• 3 in makeup

• 6 in skincare

• 4 in personal care

• 7 in style

Affordability and Accessibility

• Gift options start as low as 19.90 soles, making it accessible for consultants who may have clients with limited budgets.

• Gift sets come with attractive packaging that enhances their appeal as presents.

Product Categories and Special Offers

• The Faraway line features special promotions such as a two-for-one deal at 77.90 soles, suitable for gifting mothers or wives.

• Additional kits include:

• Faraway Glamour kit at 61.90 soles

• Complete routine kit featuring perfume, deodorant, and lotion for skin hydration.

Emphasis on Self-Care and Complementary Gifts

• Skincare products are highlighted as essential for self-care gifts aimed at mothers.

• Seven complementary product options are introduced to cater to diverse preferences beyond traditional perfumes or creams.

Unique Gifting Ideas

• Accessories like sunglasses, bags, and jewelry are suggested as thoughtful gifts that can be more personal than typical beauty products.

• Sunglasses offer UV protection (V400), emphasizing health benefits alongside aesthetic value.

Jewelry Highlights

• Jewelry items feature hypoallergenic materials ensuring comfort without irritation; they come packaged attractively for gifting purposes.

Product Overview and Launch Insights

Jewelry Presentation

• The presentation begins with a discussion of jewelry packaging, highlighting the versatility and elegance of the products.

• A specific set, Vizcaya, is introduced, featuring gold and silver tones that are considered versatile and perfect for gifting.

• Emphasis on quality: all products are verified to be 18k gold plated and nickel-free.

Makeup Trends and New Launches

• Introduction of a new makeup line from Avon focusing on natural looks that require minimal steps in application.

• Highlighting eyebrow trends: the launch includes an eyebrow wax designed to create a laminated effect for structured brows that enhance eye appearance.

Eyebrow Wax Features

• The transparent formula allows it to work well with any brow color while providing lift and definition.

• The product promises ease of use, making it accessible even for those who are not makeup experts.

Cream Blush Introduction

• Discussion shifts to a cream blush product known for its natural finish, enhancing skin's appearance without looking overly made-up.

• Ingredients like Vitamin E and olive oil provide hydration while delivering color; this dual function is emphasized as key in today's market.

Color Options and Versatility

• Two shades are highlighted: "Sunset Radiant" (a reddish tone suitable for medium to dark skin tones) and "Peach Radiant" (a warm peach ideal for lighter skin).

• Both shades can be used on cheeks, lips, or eyelids, offering flexibility in application based on personal preference.

Promotional Offer

• A promotional offer is mentioned where customers can purchase two products at the price of one due to a 50% discount.

• The overall message encourages customers to take advantage of this deal while emphasizing the benefits of achieving defined features quickly with minimal effort.

Sales Tips and Product Launch Insights

Trends in Natural and Fresh Products

• The trend for natural and fresh looks continues to grow, making products that facilitate this look ideal for daily use. Take advantage of the 50% discount to encourage trials of these products.

New Product Launches

• Introduction of a new three-in-one facial powder from Makeup Plasquer, which not only sets makeup but also reduces redness and improves skin appearance post-removal. It contains zinc to protect collagen and elastin, making it suitable for hydration needs. Available in three shades: medium deep, medium, and light medium.

Features of the Facial Powder

• The facial powder is designed with a protective film upon opening and includes shimmer particles that enhance luminosity in makeup application. A complimentary brush is provided with each purchase of the powder as part of the promotional offer.

Limited Edition Moisturizer

• A limited edition moisturizer features a six-in-one formula that hydrates skin for up to 24 hours while providing antioxidant protection through Vitamin E. This product is marketed as an ideal gift option for Mother's Day at a discounted price of 19 soles with 90 cents.

Multi-Purpose Cream for Lips and Eyes

• Avon introduces a dual-purpose cream targeting both lips (including fine lines around them) and under-eye areas, utilizing Pro Effect technology to fill expression lines effectively. Offered at over 40% off during cycle 6 at just 39 soles with 90 cents, it's suitable for all skin types from age 23 upwards but should be used cautiously on sensitive skin types.

Conclusion & Encouragement

• The session concludes with encouragement to leverage these product offerings effectively within their sales cycles, emphasizing the potential benefits for consultants' businesses moving forward into cycle seven. Thank you expressed towards participants for their engagement in today's live session.