Cotización Psigma

Optimizing Website Performance and SEO

Importance of SEO and Technical Adjustments

• Emphasizes the need for updating geo-targeting within SEO strategies to enhance traditional search engine performance.

• Discusses the review and optimization of website elements, including organic positioning improvements and ad alignment with overall strategy.

• Highlights the necessity of correcting technical errors on the site, encouraging proactive adjustments rather than waiting for external help.

User Experience and Analytics

• Stresses the importance of user experience (UX), site speed, and proper functioning of all web components as critical aspects of effective SEO.

• Indicates that this phase focuses on implementing necessary technical adjustments based on analytics rather than immediate results.

Hourly Work Structure

• Proposes a flexible hourly work structure where clients can purchase blocks of hours (e.g., 5, 10, or 20 hours) for ongoing support.

• Clarifies that deliverables will be outlined monthly, ensuring transparency in what is accomplished during each billing cycle.

Challenges Faced with Current Website Management

• Shares experiences with a previous agency's mixed results in managing website adjustments, leading to significant difficulties in performance.

• Describes the current state as being stagnant despite efforts to improve it; emphasizes the need for clear visibility into whether changes are effective.

Proposal Clarity and Flexibility

• Confirms that hour allocation is not strictly monthly; clients can choose how many hours they wish to use each month based on their needs.

• Suggests defining minimum required hours for effective monitoring while allowing flexibility in usage across months.

Monitoring and Direct Intervention

• Acknowledges that monitoring requires time investment; diagnostic insights will emerge from this process to guide further actions.

• Differentiates between monitoring tasks versus direct interventions needed on the website when issues arise.

Final Goals for Website Functionality

• Reiterates that the ultimate goal is to ensure comprehensive functionality across all technical aspects related to SEO and conversion rates.

• Requests specific deliverables in any proposal to measure success accurately against defined KPIs or metrics.

Multilingual Considerations

• Notes that optimizations should cater not only to Spanish but also English-speaking audiences, indicating a broader target market approach.

Technical Aspects of Website Functionality

Importance of Content for Traffic Growth

• The technical aspect ensures the website is functional and can be indexed by Google, but traffic growth relies solely on content.

• Content creation is optional; however, it is suggested to include time for content development in the overall project.

Metrics and Advanced Topics

• Discussion about deleting traffic metrics as a topic, indicating it's more advanced and possibly unnecessary at this stage.

• Interest in quoting additional hours for marketing efforts to ensure client growth.

SEO and Backlink Review

Additional Services Consideration

• Mention of reviewing Ads and backlinks as part of the service offerings.

• Proposal to create separate packages: one focused on SEO interventions and another for content construction with clear pricing based on hourly rates.

Intervention vs. Training

Need for Direct Intervention

• Clarification that direct intervention is necessary rather than just training for the team.

• Acknowledgment that mixing too many people in a process can lead to inconsistencies in shared knowledge.

Deliverables Clarity

Defining Project Scope

• Emphasis on including specific deliverables such as hours worked, interventions needed, while clarifying design responsibilities lie outside their scope.

Timeline and Communication

Scheduling Deliverables

• Confirmation that any questions will be communicated via WhatsApp; discussion about delivery timelines around holidays.

Financial Considerations

Payment Structure

• Discussion regarding social security payments being included in the quotation without issues arising from it.

Comprehensive Quotation Request

Ensuring All Necessary Elements are Included

• Request made to link all relevant elements necessary to achieve project objectives clearly within the quotation.

Monitoring Responsibilities

Ongoing Oversight Requirement

• Importance placed on having someone monitor the website continuously after launch to ensure its effectiveness.

(t=840s] Closing Remarks

Gratitude and Next Steps

• [](t=840s] Expression of thanks for consideration in the project; confirmation that they will review proposals once submitted.