Выступление Тэмми Марти (Tammy Marti) на Конвенции doTERRA Europe 2026
Introduction by Tammy Marty
Initial Struggles in Business
- Tammy shares her early challenges in building her business, feeling overwhelmed and technical.
- She expresses discomfort with sales, questioning how to enroll new people without a large network.
- Acknowledges common fears among others about becoming someone they are not in the sales process.
Transitioning Mindset
- Discusses a shift from focusing on enrollment numbers to creating enjoyable experiences for customers.
- Reflects on past efforts to improve enrollment rates through various methods but still felt unfulfilled.
The Turning Point
Realization of Control Limits
- Describes an evening where few orders were placed due to external circumstances beyond her control.
- Recognizes that while she can influence some factors, many are out of her hands; this realization shifts her focus.
Creating Experiences Over Enrollments
- Emphasizes the importance of creating memorable experiences that lead to natural referrals and flow in business.
Principles for Success
Key Principles Outlined
- Connection Instead of Selling
- Focus on creating comfortable spaces for genuine connections rather than pushing sales.
- Building Through Shared Experiences
- Shifted from cold outreach to engaging people collectively, fostering inspiration and joy.
- Energy Matters
- Highlights how personal energy influences interactions; positive intentions lead to better connections.
- Flow Happens After Classes
- Stresses that ongoing engagement occurs post-class when participants feel inspired to share their experiences.
- Inspiring Rather Than Convincing
- Encourages inspiring attendees rather than pressuring them into decisions; creates a safe space for exploration.
Creating Memorable Experiences
Importance of Knowledge and Heart
- Stresses the need for both expertise and authenticity in delivering classes that resonate emotionally with participants.
Going Beyond Expectations
- Shares insights on providing additional value (e.g., free training materials), which enhances participant experience and retention.
Emotional Engagement
Fostering Emotional Connections
- Emphasizes that attendees seek emotional fulfillment over mere information during classes; they want to feel understood and inspired.
Handling Next Steps
Reducing Pressure
- Discusses changing approach from convincing attendees about next steps to inviting them into possibilities without pressure.
Inviting Participation
- Uses questions during classes to gauge interest and encourage invitations for future gatherings at participants' homes.
Final Thoughts
Shifting Perspectives
- Encourages viewers not just to push harder but instead create welcoming spaces where individuals feel valued, leading naturally towards sharing opportunities.
Conclusion: Create Your Next Space
- Leaves the audience with a call-to-action: think about who they would like to invite into their next experience, emphasizing connection over pressure.