6 Ways to Make Better Connections Online | Margaux Miller | TED

The Evolution of Networking

The Importance of Personalization in Communication

• The speaker engages the audience by asking how many have deleted spam-like emails or social media requests, highlighting the importance of personalized communication.

• A personal anecdote illustrates the consequences of sending a mass message instead of a tailored one, emphasizing the need for authenticity in outreach.

Changes in Networking Practices

• The speaker notes that networking etiquette has evolved significantly with the rise of digital communication, moving away from traditional face-to-face interactions.

• With over five billion internet users globally, there is now unprecedented access to potential connections, making effective online networking crucial.

The New Playbook for Online Connections

• Emphasizing that meaningful connections are not about follower counts but rather about quality relationships and genuine engagement.

• The speaker introduces six strategies for improving online networking skills, starting with connecting authentically rather than merely collecting contacts.

Tips for Effective Online Networking

Tip 1: Connect, Don’t Collect

• Focus on building a helpful community based on quality relationships rather than just increasing numbers; apply the Pareto principle where 20% of connections yield 80% of results.

• Prepare thoroughly before reaching out; having clear goals and doing research can lead to stronger first impressions.

Tip 2: Make It About Them

• Referencing Dale Carnegie's advice, emphasize being genuinely interested in others to foster better connections and make recipients feel valued.

• Clearly state your purpose when reaching out; avoid vague messages that lack compelling reasons for responses.

Tip 3: Become a Familiar Face

Networking Tips for Building Relationships

Importance of Building Relationships Early

• Begin establishing relationships now to ensure they are ready when needed. Follow up after networking events with specifics about your interactions, such as shared experiences or conversations.

Enhancing Connections Post-Event

• Capture memories by taking pictures at events and sending them afterward. This helps solidify the connection and reminds others of your interaction.

Preparing for Networking Opportunities

• Before attending conferences or visiting new cities, reach out to potential contacts in advance. Craft thoughtful messages that express how you can help them during your visit.

Thoughtful Communication Over Quick Responses

• Avoid using emojis in professional communication; instead, focus on meaningful exchanges. Online conversations should be reciprocal, akin to a game of tennis where both parties engage thoughtfully.

The Necessity of Follow-Up

• Following up is crucial for maintaining relationships. Regularly check in through DMs, texts, or shares that provide value to your network. Always acknowledge connections and responses to keep the dialogue open.

Taking Action and Starting Connections