Building a Brand, A Design Documentary – Season 1 Trailer
The American Dream Story
In this section, Josh and Christine Hamilton talk about their journey of starting Hamilton Family Brewery and the importance of design in connecting with customers.
Starting a Brewery
- Josh and Christine sold their house and quit their jobs to pursue their dream of building a brewery.
- They are now focusing on distributing their products and want to ensure that their beer stands out on store shelves.
- Design plays a crucial role in connecting with customers and conveying the value of their product.
Introducing the Team
In this section, Ben Burns and Matthew Encina from Blind introduce themselves as part of the team responsible for rebranding Hamilton Family Brewery.
Meet the Team
- Ben Burns is the Digital Director at Blind, while Matthew Encina is the Creative Director.
- They are leading the team in rebranding Hamilton Family Brewery.
- Their goal is to effectively tell the story of the brewery and communicate their love for customers through design.
Packaging Matters
In this section, Josh discusses his initial concerns about investing in packaging design for their beer.
Importance of Packaging
- Josh initially questioned whether investing in packaging design was worth it.
- He realized that without appealing packaging, people won't know how good their beer is when it's on store shelves.
- They believe that their beer is worth it, and they want to effectively communicate that value through packaging and marketing.
Telling Their Story
In this section, Josh talks about the challenge of effectively telling Hamilton Family Brewery's story to customers.
Communicating Love for Customers
- The hurdle they face is how to effectively tell their story and convey their love for customers through design.
- They want to avoid generic designs and create packaging that doesn't look like clipart.
- The goal is to connect with customers on a deeper level and showcase their passion for brewing.
Fear of Rejection
In this section, Christine expresses her fear of the team's design work being disliked by others.
Fear of Negative Feedback
- Christine admits to feeling unsure about their design work and fears that everyone will hate it.
- This fear arises from the anticipation of negative feedback on their rebranding efforts.
The transcript provided does not specify the language. Therefore, I have assumed English as the language for both the transcript and my responses.