v4

Activation Strategies Using QR Codes

Communication Strategies for Customer Engagement

• The discussion begins with the focus on activating customers through QR codes, emphasizing a protective activation model.

• Marketing strategies previously involved sending communications to 500,000 clients via email or SMS, which was costly.

• The goal is to identify inactive customers likely to engage again and notify them effectively.

• A communication strategy aims to encourage these identified customers by highlighting the benefits of using QR functionality.

• By implementing a propensity model, outreach was reduced from 500,000 to 150,000 targeted clients, optimizing marketing costs.

Technology and Analytics in Banking

• The speaker discusses various technology areas within a bank, including web analytics and security measures.

• There is a misconception that banking roles are limited to cashiers; however, there are extensive administrative and technological operations behind the scenes.

• The speaker shares their background in technology development for internal applications rather than client-facing ones.

• Development includes both mass applications created by vendors and specific high-volume transactional applications maintained internally.

• Analytics support across all bank divisions is crucial for generating insights on products, services, channels, and corporate data sources.

Programming Language Choices in Data Analytics

• A question arises about the choice of Python over other programming languages for analytics work within the company.

• The speaker notes that initially R was used during the early stages of analytics before transitioning to Python.