Pasión por los Productos C15

Welcome and Introduction

Opening Remarks

• The speaker, Plaga from Peru, welcomes business leaders and managers to the training session focused on Cycle 15 updates.

• Karen Vargas from Colombia is introduced as a special guest who will provide insights into product innovations for this cycle.

Training Objectives

• The session aims to share comprehensive information about new products and innovations in Cycle 15.

• Participants are encouraged to engage by sharing their locations and any specific topics they want to learn more about during the training.

Product Focus: Makeup Innovations

Introduction to Makeup Products

• Karen emphasizes her experience with Avon and Natura products, particularly focusing on makeup as a key category.

• She invites participants to ask questions if they encounter any language barriers during the presentation.

New Product Launch: Creamy Vinyl Lipstick

• The new Creamy Vinyl lipstick from Power Stay is introduced, highlighting its long-lasting formula that appeals to modern women seeking durability in makeup.

• Women prefer makeup that lasts throughout the day without needing frequent touch-ups, which enhances their confidence.

Features of Power Stay Lipstick

Product Characteristics

• Participants are asked about their preferred lip finishes—matte or glossy—as part of an interactive discussion on lipstick trends.

• The new vinyl finish offers up to 16 hours of wear while maintaining a shiny appearance, addressing common issues with traditional glosses that require constant reapplication.

Technology Behind the Product

• Power Stay utilizes Colorlock technology for vibrant color payoff with just one application, ensuring users achieve desired results quickly.

Marketing Strategies for Lipstick

Influencer Collaboration

• Ivana Turbe, a well-known influencer in Peru, will promote the Creamy Vinyl lipstick through her social media channels, increasing brand visibility.

Sales Approach

• Encouragement for consultants to leverage influencer marketing by following Ivana's content and using it as inspiration for selling strategies.

Perfume Segment: Avon Wild Country

Overview of Avon Wild Country

• Avon Wild Country is highlighted as a familiar fragrance among customers; understanding its notes is crucial for effective sales.

Selling Techniques

• Emphasis on educating clients about perfume notes—top notes (citrus), heart notes (herbal)—to enhance customer engagement during sales pitches.

Hair Care Products: Avon Senses

Introduction to Hair Care Line

• Discussion shifts towards hair care products under two main brands: Advance Techniques (specialized care), and Avon Senses (family-friendly).

Target Audience

• Avon Senses targets consumers who prioritize pleasant fragrances in hair care products; appealing aromas are essential in Latin American markets.

Key Ingredients in Hair Care

Natural Extract Benefits

• Aloe vera and macadamia oil are highlighted as key ingredients known for their moisturizing properties beneficial for hair health.

Practicality of Products

The two-in-one shampoo and conditioner format caters to customers looking for convenience without compromising quality.

New Launch: Kayak 21K Perfume

Target Market

• Kayak 21K is designed specifically for fitness enthusiasts who enjoy outdoor activities like running.

Unique Selling Proposition

• This fragrance features fresh ginger notes aimed at energizing users during physical activities while providing lasting freshness throughout workouts.

Introduction to Kayak 21K Perfume Technology

Fresh Amplifier Technology

• The Kayak 21K perfume features a unique technology called Fresh Amplifier, which enhances freshness during exercise.

• This technology was exclusively developed by Natura for the Kayak 21K fragrance, helping combat unpleasant odors while exercising.

• It also extends the longevity of the fragrance on the skin, addressing issues with evaporation due to heat generated during physical activity.

• With Fresh Amplify, users can enjoy a long-lasting fresh scent without needing to reapply perfume during workouts.

• The fragrance is designed to provide a refreshing sensation throughout exercise sessions.

Olfactory Pyramid of Kayak 21K

Fragrance Notes

• The olfactory pyramid of Kayak 21K includes herbal and fresh notes, moving away from purely aquatic scents.

• Key top notes include lavender, rosemary, mint, and ginger, providing a sweet spiciness to the fragrance.

• Middle notes feature floral elements like violet, rose, and cyclamen alongside herbal tones for complexity.

• Base notes consist of aromatic and woody elements that enhance the overall longevity of the scent on the skin.

• The perfume was created by Verónica Cato in collaboration with Christopher Renold and Anthony Meodin at Gibau Down.

Female Version: Kayak 21K

Scent Profile

• The female version features citrusy top notes such as mandarin and orange along with grapefruit for brightness.

• Additional sweet notes come from pink pepper and ginger that add warmth to the fragrance profile.

• While primarily aimed at athletes or active individuals, it appeals broadly beyond just sports enthusiasts due to its refreshing qualities.

• Emphasizes versatility; suitable for daily wear beyond just exercise contexts.

Marketing Strategies for Kayak 21K

Expanding Target Audience

• Sales strategies should not limit marketing efforts solely to athletes; emphasize freshness appealing to all demographics.

• Highlighting Fresh Amplify technology can attract customers in humid areas seeking lasting freshness throughout their day.

• Collaboration with influencer Hugo García aims to connect with fitness-oriented audiences effectively.

Launching Ecos Pitanga Line

New Product Features

• Introduction of new formulas in Ecos Pitanga line offers antioxidant properties comparable to Vitamin C.

• Antioxidants help combat free radicals that damage skin through pollution and stress exposure.

Benefits of Antioxidants

• Using antioxidants promotes healthier aging by preventing premature skin aging effects caused by environmental factors.

Expanded Product Range

• New product offerings include body creams, hand creams, liquid soaps (both regular and exfoliating), enhancing customer options within Ecos Pitanga line.

Serum Innovations

• Introduction of a body serum provides deeper penetration into skin layers compared to standard moisturizers.

New Hydrating Concealer Launch

Concealer Features

• A new hydrating concealer promises up to 24 hours of coverage while incorporating skincare benefits like niacinamide and vitamin C for treating dark circles.

• Contains additional ingredients such as caffeine and green tea extract aimed at reducing puffiness around eyes while providing hydration.

Understanding Color Tones in Makeup

Choosing the Right Tone

• The speaker emphasizes that the sub-tone will always be neutral, and choices include light, medium-light, medium-dark, or dark tones.

• Light tones are indicated by numbers starting with one (e.g., 10N, 15N), while medium-light starts with two and medium-dark with three (e.g., 30N, 32N).

• Dark tones are represented by numbers like 42N and 47N; intensity varies based on the second number in the tone code.

Importance of Neutrality

• It is crucial for makeup artists to understand that correctors should be neutral regardless of whether they are cool or warm-toned.

• Artists must validate the intended use of products—whether for illumination or correction—to guide clients effectively.

Recommendations Based on Skin Tone

• For illuminating skin, lighter tones (like those starting with one) work best; darker skin may require medium-light tones for effective illumination.

• Specific shades such as 21N and 30N are ideal for correcting various undertones due to their yellowish and salmon hues.

Client Consultation Tips

• It's essential to ask clients about their specific needs: Do they want to illuminate, correct tone, or contour?

• A single client might benefit from multiple correctors tailored for different purposes—correction, illumination, and contouring.

Final Thoughts and Encouragement

• The speaker encourages participants to take notes on these tips to enhance their sales strategies significantly.

• Gratitude is expressed towards attendees for their participation; an invitation is extended for future interactions.