Style Porsche x Marc Fornes: Episode 1 - The Soul

Style Porsche x Marc Fornes: Episode 1 - The Soul

Introduction to Architecture and Car Design

Overview of Mark Foress and His Work

  • Mark Foress introduces himself as an architect and principal of "the very many," drawing parallels between car design and architecture.
  • He expresses excitement about collaborating with like-minded individuals, particularly Michael Mower, to create a two-car garage.

The Essence of the Porsche Brand

  • Michael Mower shares his passion for cars, emphasizing the importance of creating products that resonate personally over 75 years.
  • He discusses how the "soul" of the Porsche brand is integral to its success, highlighting consumer desire for this essence in products.

Key Principles in Porsche's Design Language

Evolutionary Process in Design

  • Mower explains that Porsche’s design language has evolved through a process focused on maintaining a strong brand identity.

Core Keywords Defining Design Elements

  • Purpose:
  • The air intake design is highlighted as essential for performance, specifically aimed at enhancing the car's cooling system.
  • Focus:
  • The headlamp design conveys a focused appearance; at night, the light band on the rear reinforces this identity.
  • Tension:
  • Surface treatments featuring convex and concave shapes create visual tension through their combination with edges.

Future Vision and Connection to Architecture

Forecasting Future Designs

  • Mower describes his approach of forecasting future trends while considering what progressive ideas could be feasible within 5 to 10 years.

Architectural Connections

Video description

​Did you know that architecture and car design have a lot in common? We spoke to architect Marc Fornes and Michael Mauer, Vice President Style Porsche, about three integral design principles: tension, focus and purpose. __ 911 S/T: Fuel consumption combined in l/100 km: 13,8 (WLTP*); CO2 emissions combined in g/km: 313 (WLTP*) Model Range 911: Fuel consumption combined: 13,8 – 10,1 l/100 km (WLTP*); CO₂ emissions combined: 313 – 229 g/km (WLTP*) I https://porsche.click/DAT-Leitfaden I Status 01/2024 Follow Porsche on Instagram: https://porsche.click/2R1FOPM Like Porsche on Facebook: https://porsche.click/3dFSRQs Follow Porsche on TikTok: https://porsche.click/3AHZ4aQ Follow Porsche on Twitch: http://porsche.click/3deSdsi Subscribe to Porsche on YouTube: https://porsche.click/2WWDxZZ Visit the Porsche Website: https://porsche.click/2yprQAR *Alle von Porsche angebotenen Neufahrzeuge sind nach WLTP typengenehmigt. Offizielle von den WLTP- Werten abgeleitete NEFZ-Werte liegen für Neufahrzeuge seit dem 1. Januar 2023 nicht mehr vor und können daher nicht mehr angegeben werden. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen können dem ‘Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen’ entnommen werden, der an allen Verkaufsstellen und bei der DAT (Deutschen Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern) unter http://www.dat.de/co2 unentgeltlich erhältlich ist.