Día 1 | Intensivo de IA gratis para empezar el 2026 usándola como un profesional

Introduction to the AI Intensive Session

Welcome and Opening Remarks

• The session begins with a warm welcome from Paciamila, co-founder of Founders, at 7:01 PM in Spain.

• Pablo Rodríguez, who leads Growth at Founders, joins Paciamila for this intensive two-day AI webinar series.

• This is the first session of 2026, promising interesting and useful insights into artificial intelligence (AI).

Collaboration with Microsoft

• The sessions are organized in collaboration with Microsoft, emphasizing responsible use of AI.

• Founders aims to help attendees discover practical applications of AI for productivity and responsible usage.

Overview of Founders

Mission and Structure

• Founders is dedicated to training individuals in various sectors on responsible AI usage.

• The organization has over 300,000 online students and collaborates with Microsoft as a partner.

Research Initiatives

• Founders is part of a public research center focused on the impact of AI on employability over different time frames.

• Collaborating institutions include Universidad Autónoma de Madrid and WAM, focusing on responsible AI usage beyond media hype.

Session Logistics and Engagement

Interactive Elements

• Attendees are encouraged to engage through chat by sharing their backgrounds and years of birth for interactive purposes during the sessions.

Upcoming Content

• Sessions will be recorded and shared via email; participants can ask questions throughout the event.

Focus Areas for Today’s Session

Practical Learning Objectives

• Today's session will focus on practical applications of AI while tomorrow's discussions will cover evolving job roles related to AI technology.

Future Job Market Insights

• Emphasis is placed on how companies are seeking new profiles that differ from previous years due to advancements in AI.

Understanding Technology Adoption and AI's Impact

The Adoption Curve of Technology

• The blue curve in the graph represents population distribution regarding technology adoption, as explained by sociologist Everett Rogers.

• Innovators are the first to find professional uses for new technologies, followed by early adopters, the majority (early and late), and finally laggards who adopt only after others have done so.

• The speaker notes that many attendees may identify as innovators or early adopters, particularly in the context of artificial intelligence (AI).

• Innovators often enjoy competitive advantages such as higher salaries and better job positions due to their proactive approach to adopting new technologies.

Session Overview

• The session will be conducted over two days: today focusing on using AI and tomorrow on automating tasks. Participants are encouraged to subscribe for reminders.

• Pedro Bisbal, a productivity consultant and educator at Founders, will lead today's session on implementing AI in business processes.

Current State of Artificial Intelligence

• Pedro emphasizes that we are at a pivotal point where AI has matured significantly within just three years since its inception.

• He highlights that while understanding various models is important, knowing how to effectively utilize them is crucial for success.

Capabilities of Modern AI

• Current AI models are sophisticated enough that distinguishing between synthetic images generated by AI and real photographs is increasingly difficult.

• Video production capabilities have advanced to the point where it’s challenging to tell if content is human-generated or created synthetically by AI.

Content Generation with AI

• Text generation has been effectively handled by AI for some time; however, humans must still provide creativity and direction for valuable output.

• As we enter year three of significant advancements in AI, it's essential for users to apply these tools appropriately to achieve desired results.

Understanding the Impact of Artificial Intelligence on Employment

The Relationship Between AI and Salaries

• Artificial intelligence (AI) is linked to better salaries, with individuals proficient in technology earning more.

• Proficiency in AI goes beyond basic tasks; it involves using AI effectively to enhance personal and professional outcomes.

Empowerment Through AI

• AI is seen as a powerful tool for personal and professional empowerment, impacting both personal growth and job performance.

• A significant number of companies (nearly 90%) are beginning to utilize AI, although not all applications may be appropriate or effective.

Skills Required for the Future Workforce

• Recruitment firms are seeking candidates with "AI skills," which encompass technical abilities as well as critical thinking and problem-solving capabilities.

• There is a growing gap between organizational leaders who adopt automation tools and employees who may lag behind in their understanding or use of these technologies.

Automation vs. Generative AI

• Leaders report that they are automating processes, which requires minimal human intervention once defined.

• Generative AI applications necessitate human validation before implementation, emphasizing the importance of oversight in automated outputs.

Bridging the Knowledge Gap

• Many professionals are starting to engage with advanced technologies, but there remains a knowledge gap between leaders and employees regarding effective use of AI.

• Individuals should take initiative in their own training related to AI to enhance their value within organizations and potentially access higher-paying roles.

Introduction to Key Concepts in AI

• The session will cover fundamental concepts of artificial intelligence quickly for varying levels of familiarity among participants.

• Emphasis will be placed on improving prompting techniques—how to formulate questions effectively for optimal results from AI systems.

Practical Applications and Tools

• Participants will explore practical case studies involving technology usage, encouraging hands-on experimentation with different approaches.

• A specific tool will be introduced during the session, available for participants' future reference alongside recorded materials from the sessions.

Basic Concepts of Artificial Intelligence

Understanding Prompts

• A prompt is an input instruction, and the quality of the output heavily relies on the quality of this input. Poorly formulated prompts yield mediocre results.

• The context is crucial for effective AI interaction; without it, AI may generate irrelevant or incorrect responses based on its training.

Importance of Context

• Context acts as a cornerstone in formulating requests to AI. Without proper context, AI makes assumptions that may not align with user needs.

• The phrase "content is king" in marketing translates to "context is king" in AI usage; providing comprehensive information enhances response accuracy.

Providing Effective Instructions

• When making requests, users should include details about their identity, communication style, business characteristics, and client types for better outcomes.

Tools and Models in AI

• AI tools are applications that allow access to models—large packages of information and algorithms used for generating responses (e.g., ChatGPT).

• Distinction between tools (like ChatGPT and Copilot) and models (the underlying algorithms); understanding how to interact with these models is essential.

User Engagement with AI

• Users do not need to know every model but should understand how to effectively use them. OpenAI has 700 million active weekly users globally.

• The rapid adoption of AI indicates a significant portion of the adult population already engages with it; effective usage differentiates successful interactions.

Enhancing Prompting Techniques

Framework for Effective Prompting

• A structured framework helps ensure high-quality questions are asked when interacting with AI. This structure can be likened to a recipe.

Key Ingredients for Successful Prompts

1. Assigning Roles:

• Specify a role for the AI based on the task at hand (e.g., legal expert for contracts or web developer for technical issues).

2. Providing Clear Instructions:

• Clarity in instructions is vital; vague prompts lead to unsatisfactory outputs.

3. Defining Output Format:

• Clearly state how you want the output formatted (e.g., PDF, Excel), which influences the final product's usability and relevance.

Understanding the RICO Framework

Introduction to RICO

• The discussion begins with an introduction to the RICO framework, which is a developed work structure aimed at enhancing interactions with AI.

• Emphasis is placed on the importance of context within this framework, indicating that understanding various elements is crucial for effective communication.

Utilizing ChatGPT for Drafting Emails

• The speaker demonstrates how to use ChatGPT to draft an email by leveraging a prepared repository of prompts unique to their setup.

• A complete kit for mastering AI tools is mentioned, highlighting best practices and a dictionary of AI concepts available in their repository.

Importance of Prompt Quality

• The speaker illustrates how vague prompts can lead to generic responses from ChatGPT, emphasizing the need for specificity in instructions.

• It’s noted that ChatGPT utilizes historical chat data to generate responses, which may not always align with user expectations or needs.

Applying the RICO Framework

• To improve prompt effectiveness, the speaker applies the RICO framework by instructing ChatGPT to evaluate incoming prompts based on specific criteria: role, instruction, context, and output.

• The goal is set for each interaction to be designed according to this structured approach, ensuring clarity and relevance in responses.

Best Practices in AI Interaction

• A recommendation is made for starting new topics in separate chats to avoid confusion from previous requests.

• The importance of using clear separators and formatting when providing prompts is highlighted as essential for optimal performance from ChatGPT.

Can You Use This Workshop with a Free Account?

Using Free Accounts for the Workshop

• The workshop is designed to be fully accessible using a free account, except for one specific case that will be addressed later.

• Participants are reassured that they can complete all tasks with free accounts, and alternatives will be provided if needed.

Contextual Memory in Chats

• When context is introduced in a chat and saved, it remains available unless explicitly deleted by the user. Users can manage their chat history effectively.

• Deleting a chat removes its memory from ChatGPT, meaning future interactions won't reference that context. It's important to understand how context operates within individual chats versus across multiple conversations.

Improving Prompt Instructions

• A clear intention is necessary for effective prompts; lacking details leads to subpar outputs. ChatGPT may suggest improvements based on missing elements in the initial instructions.

• Users are encouraged to provide detailed parameters to enhance output quality, ensuring that generated content meets their needs accurately.

How to Optimize Your Prompts?

Utilizing Dictation Features

• The speaker discusses using dictation features on computers as an efficient way of inputting text without typing manually, which can save time and effort. Users are advised on how to enable this feature easily.

• An AI transcription tool integrated into the conversation window allows users to dictate messages directly, improving efficiency significantly compared to traditional typing methods.

Mobile Application Benefits

• The mobile app for ChatGPT allows seamless access across devices; actions taken on one platform reflect on another (desktop or mobile). This ensures continuity in user experience and accessibility of information regardless of device used.

Creating Optimized Email Drafts

Providing Detailed Information for Better Outputs

• To generate an optimized email draft, users should supply comprehensive details about the recipient and purpose of communication (e.g., type of client and product category). This specificity enhances the relevance of generated content significantly.

Execution of Prompts

• Once sufficient information is provided, ChatGPT can create tailored email drafts efficiently while adhering closely to specified requirements such as tone and structure relevant for business communications like B2B sales outreach.

Understanding the Evolution of AI and Marketing Strategies

The Role of AI in Simplifying Tasks

• The speaker discusses how advancements in AI, such as "mel de romero" (rosemary honey) and "canela fina" (fine cinnamon), contribute to making life easier through enhanced functionalities.

Challenges with Frameworks like RICO

• While frameworks like RICO can streamline processes, they may lead individuals without expertise to produce subpar results, risking their credibility. This highlights the importance of knowledge in effective prompting.

Introducing RICO Plus for Enhanced Production

• The concept of "RICO Plus" is introduced, emphasizing the need to think critically alongside AI models rather than merely following steps. This approach aims to elevate production quality above mediocrity.

Importance of Quality Over Quantity in Content Creation

• The speaker warns against the proliferation of low-value content online and stresses the necessity for creators to step back and ensure their work stands out by providing genuine value.

Practical Application: Creating a Marketing Plan

• A practical example is given where a marketing plan is generated for a product (Nísperos en escabeche). However, the initial output lacks depth and would likely be rejected by knowledgeable marketers due to its generic nature.

Refining Marketing Strategy Through Expert Roles

• By asking about suitable roles for developing an exceptional marketing plan, the speaker identifies that a Brand Manager is optimal for targeting gourmet distribution channels, showcasing how specific inquiries yield better insights from AI.

Structuring Effective Marketing Plans

• The discussion shifts towards constructing an ideal marketing plan structure based on successful business evidence from top business schools, demonstrating how detailed prompts can enhance AI's output quality significantly.

Analyzing Thought Processes in AI Responses

• The speaker notes that when prompted effectively, AI takes time to process information thoughtfully rather than providing immediate responses, indicating deeper reasoning capabilities at play during complex queries.

This structured summary encapsulates key discussions around leveraging AI tools effectively while emphasizing critical thinking and expertise in creating valuable content and strategies within marketing contexts.

Best Practices for Prompting AI

Importance of Providing Examples

• Providing examples to AI enhances its ability to replicate validated concepts and practices. This approach is crucial when formulating marketing plans tailored to successful companies like Amazon.

Step-by-Step Marketing Plan Generation

• The speaker emphasizes the importance of iteratively guiding the AI in generating a marketing plan, moving beyond feelings of impostor syndrome and fostering learning throughout the process.

Learning Through Practice

• The method discussed involves practicing prompt creation using a structured framework (RICO), which includes defining roles, instructions, and expected outputs. This hands-on approach is essential for mastering prompt crafting.

Utilizing Custom Instructions in ChatGPT

• A feature called "custom instructions" within ChatGPT allows users to personalize how the AI responds, enhancing accessibility and efficiency in generating prompts without repetitive input.

Setting Up Custom Instructions

• Users can access custom instructions by navigating to their profile settings in ChatGPT, where they can specify desired behaviors for the AI based on their unique needs and preferences. This setup aids in refining interactions with the model.

Analyzing Sales Data with ChatGPT

Uploading Files for Analysis

• The speaker demonstrates uploading a sales data file into ChatGPT for analysis, highlighting the model's capability to handle complex data inputs effectively while noting that it may not always adhere to custom instructions initially set up by the user.

Refreshing ChatGPT for Accurate Responses

• To ensure that custom instructions are applied correctly during analysis tasks, users must refresh ChatGPT after uploading files or changing contexts; this step is critical for maintaining consistency in responses according to predefined guidelines.

Custom Instructions and AI Analysis Tools

Customizing AI Instructions

• The speaker discusses the importance of customizing instructions for AI tools, emphasizing that a well-defined role is crucial for effective interaction.

• They highlight the need to disable certain default settings to prevent the AI from evaluating context unnecessarily, allowing for more straightforward queries.

• A successful example is provided where the speaker requests a simplified explanation of quantum mechanics without encountering prompt issues.

Account Setup and Features

• The necessity of creating an account on CHG GPT is mentioned, as it unlocks features like chat history and memory activation.

• Users are encouraged to log in to access advanced functionalities, which enhance their experience with the tool.

Advanced Data Analysis Capabilities

• The speaker transitions into discussing advanced data analysis capabilities within the AI framework, showcasing how optimized prompts can yield better results.

• An example prompt is shared where the AI acts as a retail data analyst tasked with identifying sales patterns through uploaded files.

Generating Insights and Visualizations

• After executing an analysis prompt, the AI generates detailed insights including Excel sheets and graphical representations of data.

• The ability to create interactive dashboards without programming knowledge is highlighted as a significant advantage of using this technology.

Practical Applications and Limitations

• The speaker emphasizes that while generated dashboards provide valuable insights, users must still verify information accuracy before relying on it fully.

• They conclude by noting that even without programming skills, users can effectively utilize these tools for complex analyses.

Recurring Tasks and AI Assistants

• For recurring tasks, the concept of "AI assistants" is introduced as a way to streamline workflows by providing ongoing support similar to having an assistant present.

Introduction to GPTs and Their Functionality

Understanding the Role of GPTs

• The speaker introduces the concept of a GPT as a tool that provides knowledge and context, akin to having a knowledgeable person available for assistance.

• Emphasizes that users can upload files or repositories of information to enhance the GPT's understanding, allowing it to execute tasks based on user instructions.

• Clarifies that while creating custom GPTs requires a paid account, free accounts can still utilize existing ones for various tasks.

Accessing and Utilizing Premium GPTs

• Mentions the availability of verified premium GPTs in a "GPT Store," which users can access directly through provided links.

• Describes an example where the speaker uses a specific chat model (Consensus 5.2), highlighting its functionality without delving into technical details about different models.

Practical Applications of GPT in HR

Implementing an HR Assistant

• The speaker discusses setting up an HR assistant within ChatGPT, where employees can inquire about vacation policies and room reservations by uploading relevant information.

• Provides an example query regarding vacation days taken during summer and Christmas, showcasing how the assistant retrieves policy information effectively.

Handling Queries with Limitations

• Illustrates how the assistant responds when it lacks specific information (e.g., cafeteria hours), directing users to contact responsible personnel instead.

• Highlights the assistant's ability to draft emails based on user requests, demonstrating its practical utility in workplace communication.

Exploring Further Capabilities of GPT

Navigating Through Available Projects

• Discusses features like collapsing sections for better navigation within projects and accessing various available GPT functionalities.

• Encourages exploration of different types of projects and their capabilities, indicating that even free accounts can create similar tools without needing paid licenses.

Conclusion on User Engagement with Tools

• Concludes with insights on how engaging with these tools enhances productivity by streamlining processes such as data analysis or email drafting.

Understanding the Functionality of Custom GPTs

Overview of Custom GPTs

• The speaker emphasizes the importance of knowing who you are working with when utilizing a custom assistant, highlighting its internal structure and features.

• A custom GPT is designed as an HR assistant, providing clear responses based on specific instructions that leverage learned prompting techniques.

• Users can upload various policies and information to enhance the context available to the GPT, ensuring it operates effectively within its designated role.

Creating and Managing Multiple GPTs

• Users can create multiple custom GPTs if they have a paid account; free users can utilize those created by paid accounts.

• It’s crucial to create these assistants thoughtfully to avoid confusion from having too many options, which could lead to inefficiency.

Importance of Personalized Instructions

• Custom instructions only affect interactions within a specific chat session rather than altering global settings for all chats in ChatGPT.

• Users can set personalized instructions for language preferences (e.g., responding in Italian), but must remember to revert changes afterward.

Real-world Applications and Examples

• The speaker cites BBVA, a major bank that successfully created 2900 custom GPTs in five months, particularly emphasizing compliance departments' proactive use of this technology.

Strategic Use of AI in Work Environments

• AI can significantly enhance productivity by handling up to 90% of tasks; however, human verification remains essential for quality assurance.

• The speaker encourages leveraging AI strategically rather than just for speed or volume, aiming for high-quality outputs that add value.

Personal Development through AI

• Beyond professional enhancement, AI can assist individuals in personal growth areas such as emotional control and empathy development.

Future Implications in Professional Settings

• Individuals with technical skills and strategic thinking will be increasingly valuable in the workforce as AI continues to evolve.

Key Questions for Task Evaluation

• When faced with tasks, consider whether they could be handled by AI or if assistance is needed for complex processes. This approach helps maximize efficiency and output quality.

Framework for Professional Empowerment

Integrating AI Tools into Workflows

• The discussion emphasizes the rapid transition to a rich work framework, focusing on how to integrate and utilize it effectively, especially when lacking expertise in specific areas.

• Highlighted as a definitive tool for professional empowerment, attendees are encouraged to adopt various use cases of artificial intelligence (AI) to enhance their skills and productivity.

Resources Provided

• A toolkit is introduced that includes operational guidelines, a dictionary of key concepts discussed, best practices, and frameworks related to AI applications.

• Participants will receive prepared prompts tailored for different professional areas, along with information about an AI masterclass offered by Founded.

Session Wrap-Up and Future Engagement

• The session concludes with gratitude expressed towards participants for their time and attention. A reminder is given about the continuation of discussions in the next session.

• Tomorrow's session will delve deeper into GPT usage with free accounts, promising insights that many may not be aware of.

Audience Interaction and Accessibility

• Over 7,000 participants joined the session from various countries including Mexico, Colombia, and Spain. Emphasis is placed on making AI tools work autonomously without constant user input.

• Best practices are reiterated for those who joined late or wish to revisit content; recordings will be available on YouTube for flexible viewing.

Upcoming Topics and Trends in AI

• Attendees are encouraged to adapt learning according to their experience levels. The importance of revisiting recorded sessions is highlighted.

• Tomorrow’s agenda includes exploring agents in AI further while discussing current trends shaping the future of artificial intelligence.

This structured summary captures essential points from the transcript while providing clear timestamps for easy reference.