DI 1 Hydrabad SHIRISHA Dettol Icy cool user 03 09 2026,video

Introduction to Consumer Feedback

Purpose of the Research

• Ayush introduces himself and explains that he works for a research company focused on gathering consumer feedback about products.

• The aim is to understand consumers' experiences, preferences, and reasons behind their satisfaction or dissatisfaction with products.

Methodology

• The company collects honest feedback from 15 to 20 consumers in each session to identify areas for improvement or success for the product.

Participant Background

Family and Profession

• Shisha shares that she is married and lives with her husband; she works as a financial analyst at Wells Fargo.

Daily Routine

• Shisha describes her hectic daily routine, waking up around 6:00 AM, preparing meals, and commuting to work by 10:30 AM.

• After returning home around 6:30 PM or later, she spends time with her husband before having dinner and going to bed by 10:00 PM.

Social Media Habits

Platforms Used

• Shisha mentions using Instagram and WhatsApp regularly; previously used Snapchat but has stopped.

Content Consumption

• On Instagram, she enjoys reels related to clothing, skincare, humor, and technology.

• For YouTube, she watches family vlogs along with fashion trends and skincare content.

Product Usage Insights

Personal Care Products

• Ayush inquires about specific personal care products Shisha uses; she confirms not using body wash but does use talcum powder and deodorant.

Specific Brands Used

• She mentions using "Karmacy" deodorant for men and "Femi" perfume.

• For soap, she currently uses "MySusAndry" but also utilizes "Dettol Icy Cool" during warmer months.

Soap Preferences

Seasonal Usage Patterns

• Shisha states that she primarily uses Dettol Icy Cool soap during summer months (March through June).

Brand Awareness

• She lists brands she's aware of in the market such as Miso Sandal, Sandur, Synthol cooling soap among others.

Reasons for Choosing Dettol Icy Cool Soap

Purchase Motivation

• Shisha has been using Dettol Icy Cool soap for about two to three years due to its effectiveness in removing sweat and dirt.

First Impressions

• Her initial choice was influenced by her husband's recommendation who had been using it long-term.

Product Performance Evaluation

User Experience

• She appreciates how the soap keeps her feeling cool even after several hours post-use.

Drawbacks Noted

• However, she notes that it can leave her skin feeling dry outside of summer months requiring additional moisturizer.

Review Considerations

Honest Feedback Request

• Ayush asks what kind of review Shisha would provide regarding Dettol Icy Cool's performance based on her experience thus far.

Review of Dettol I See Cool Soap

Product Satisfaction and Expectations

• The reviewer expresses satisfaction with the product, noting it meets their expectations but desires improvements for use in different seasons.

• There is a specific request for added moisture to counteract the dryness experienced after use.

Packaging Insights

• The reviewer finds the packaging clear and straightforward, with no additional expectations regarding its design.

• Key details on the packaging include expiry dates and branding elements that symbolize coolness.

Pricing and Value Assessment

• The soap is priced at 40 rupees, which the reviewer considers reasonable compared to other soaps.

• The product is deemed value for money by the reviewer.

Purchase Locations

• The primary purchase location for this soap is a medical store, while Mysore Sandal soap is bought from D-Mart during grocery shopping.

• Other cooling soaps like Medimix Ayurvedic cool soap are noted as available options in D-Mart.

Online Shopping Habits

• The reviewer occasionally uses online shopping services like Blinkit or Zepto for immediate grocery needs.

• They mention buying various products online when unable to visit stores, although they prefer local medical stores due to proximity.

Cooling Sensation Experience

Perception of Cooling Effect

• The cooling sensation felt after using the soap is described as mild rather than intense.

• After bathing, a slight feeling of coolness persists but transitions into dryness within half an hour.

Duration and Intensity of Cooling

• Cooling begins post-bath once dried off; however, it’s not perceived as immediate but rather gradual over one to two minutes.

• Overall, the cooling effect lasts about two hours before diminishing significantly.

Comparison with Other Soaps

Preference Between Products

• If presented with another brand offering longer-lasting cooling effects, the reviewer would consider trying it out based on their current experience with Dettol.

Fragrance Evaluation

• The fragrance of Dettol I See Cool is described as medicinal and strong; while not irritating, a preference exists for a more pleasant scent.

• This fragrance is considered unisex but leans towards being medicinal rather than fresh or premium.

Importance of Fragrance in Soaps

Role of Fragrance

• Fragrance plays a crucial role in user comfort; some may find medicinal scents uncomfortable or irritating.

Desired Changes in Scent

• If given an option to change the fragrance, floral notes such as rose would be preferred over medicinal scents.

Benefits Experienced from Using Dettol Cool Soap

User Benefits

• Users feel relief from sweat and believe that germs and dust are effectively removed by using this soap.

Discussion on Soap Preferences and Features

Importance of Germ Protection and Cooling

• The speaker discusses the significance of soap in protecting against germs and dust, emphasizing that cleanliness is essential for health, especially for those with children.

• Germ protection is highlighted as a primary function of soap, with the speaker expressing concern about dirt and germs accumulated from daily activities.

• A ranking system is introduced to evaluate the importance of germ protection, fragrance, and cooling in soap usage.

• The speaker ranks germ protection as second in importance but acknowledges that cooling is prioritized over it when using Dettol IC Cool soap.

• The conversation reveals a preference for cooling effects during summer while still valuing germ protection.

Evaluation of Dettol IC Cool vs. Dermicool

• The speaker expresses dissatisfaction with the level of germ protection provided by Dettol IC Cool compared to their expectations.

• A video about Dermicool is shared for further discussion on its features and effectiveness compared to Dettol.

• The advertisement's unique portrayal captures attention due to its emphasis on intense cooling properties during hot weather.

• The ad narrative involves a character experiencing extreme heat but finding relief through Dermicool soap, highlighting its cooling benefits.

• The core benefit discussed includes how Dermicool provides significant coolness even under high temperatures.

Comparison Between Soaps

• Differences between Dettol IC Cool and Dermicool are explored; while both offer germ removal, Dermicool claims superior cooling effects with additional ingredients like chamfer fragrance.

• Chamfer fragrance is noted as an appealing aspect of Dermicool that differentiates it from other soaps, particularly among users seeking pleasant scents.

• The advanced formulation of Dermicool includes multiple beneficial ingredients compared to the basic nature of Dettol IC Cool soap.

Trust and Satisfaction Levels

• Trust levels are discussed; although Dettol is seen as a reliable brand, the innovative features of Dermicool attract interest due to their enhanced offerings.

• Despite trust in Dettol for germ protection, there’s an acknowledgment that satisfaction may not be fully met by its current formula compared to newer options like Dermicool.

• Overall satisfaction ratings reveal a moderate experience with Dettol at 3.5 out of 5, indicating room for improvement in performance expectations.