EDUGUSAROV. КУРС ПО SMM. ЗАНЯТИЕ 13. РУБРИКИ КОНТЕНТА.

What Are Content Categories?

Understanding Content Categories

• The speaker emphasizes the importance of having a foundational structure when creating content, noting that today's discussion will focus on content categories and their ratios.

• Content categories help maintain a clear structure, preventing excessive effort in content creation. It's crucial to balance different types of content rather than solely posting entertaining memes.

• The ratio of content categories should depend on the product or service being offered and how effectively competitors are advertising their own offerings.

Types of Content

• Key types of selling content include showcasing products/services, user-generated content (e.g., case studies), promotions, testimonials, and visual examples from clients or graduates.

• Engaging with audience comments is essential; responding appropriately can foster communication and encourage further interaction.

Creating Effective Promotions

Planning Promotions

• Marketers should have a list of promotions planned at least quarterly. Utilizing calendars and tools like ChatGPT can enhance promotional strategies by analyzing competitors.

• Exclusive offers, such as celebrity endorsements or before-and-after photos, are effective formats for engaging potential customers.

Storytelling in Marketing

• Storytelling is highlighted as an effective way to engage audiences. Personal anecdotes often resonate more than static posts or templates.

Types of Informational Content

Informational Strategies

• Various forms of informational content include reviews, guides, technical specifications, expert opinions, company history, myth-busting information, and general knowledge sharing.

• Addressing frequently asked questions can be beneficial for audience engagement; this information can also be stored in highlights for easy access.

Evaluating Audience Engagement

Metrics for Success

• When developing content categories, it's important to ask what effect is desired from each category and how success will be measured through metrics like likes and followers.

• If a particular category isn't resonating with the audience, adjustments should be made to its concept or presentation style based on feedback.

Content Frequency and Strategy

Posting Guidelines

• The frequency of posts depends on the niche; while one post every three days is common practice for many accounts, some may require less frequent updates due to complexity.

• Maintaining audience engagement between posts is critical; infrequent posting risks losing audience interest over time.

Building Brand Awareness

• For new accounts aiming to build brand awareness, a balanced mix of informational and engaging posts is recommended. This strategy helps prevent burnout from inconsistent posting schedules.

Analyzing Competitors

Continuous Improvement

• Regular analysis of target audiences and competitor activities is vital. Conducting these assessments quarterly ensures that marketing strategies remain relevant in dynamic industries.