🖍 PALETA DE COLORES: Cómo crear una y qué tener en cuenta

Creating Coherent Color Palettes in Design

In this video, the speaker explains the importance of creating a coherent and harmonious color palette in design. They discuss how colors can impact communication and convey emotions or concepts. The video also introduces tools that can help with color palette creation.

Importance of Color Palette Selection

• Choosing colors for a design should be done intentionally rather than arbitrarily.

• Correctly selecting colors can enhance communication and achieve desired effects.

• A well-chosen color palette can differentiate a professional graphic designer from an amateur.

Understanding Color Properties

• Colors are perceived through organic sensors in our eyes as light rays bounce off objects' surfaces.

• Colors have three properties: hue, saturation, and luminosity.

• Proper understanding and utilization of these properties can create emphasis, contrast, harmony, and attention-grabbing effects in designs.

Significance of Color Palettes

• A color palette is a collection of selected colors or shades chosen for a specific purpose or composition.

• Using a cohesive color palette ensures visual harmony and prevents visual disconnection for viewers.

• Consistency in using a color palette helps establish brand identity and reinforces communication.

Creating Coherent Color Palettes

• Start with an initial color and use color theory to guide the selection process.

• The monochromatic formula involves using different opacities of a single color to create uniform yet balanced palettes.

• Monochromatic palettes offer minimal variation but are visually pleasing.

• Analogous colors are neighboring colors on the color wheel that work well together due to their similar origins.

• Analogous palettes provide balance with slightly more contrast compared to monochromatic ones.

• Complementary colors are opposite each other on the color wheel and offer high contrast while maintaining harmony.

• Complementary palettes ensure both contrast and chromatic balance.

Tools for Color Palette Creation

• Various web tools can assist in creating color palettes, making the process more efficient and convenient.

• These tools help designers explore different combinations of colors within the chosen formula or theory.

**** The transcript provided does not cover the entire video.

Understanding Color Palettes

In this section, the speaker discusses different color formulas and their applications in creating color palettes.

Complementary and Split-Complementary Formulas

• The complementary formula involves using colors that are opposite each other on the color wheel.

• The split-complementary formula is similar to the complementary formula but uses colors adjacent to the complementary color.

Double Complementary Formula

• The double complementary formula uses two pairs of complementary colors, forming a rectangle on the color wheel.

Considerations for Selecting Colors

• When selecting colors for a palette, factors such as how light affects each color and how ink reacts to materials should be considered.

• Different formulas can result in diverse palettes from a single main color.

Useful Tools for Creating Color Palettes

This section introduces various tools that can assist in creating color palettes.

Adobe Color Tool

• Adobe's official tool allows users to select complementary, monochromatic, analogous, or triadic colors based on one initial color.

Coolors

• Coolors is another platform designed for graphic designers. It utilizes artificial intelligence to generate new color combinations based on user selections.

ColourLovers

• ColourLovers offers thousands of pre-made color palettes. Users can also search for specific palettes or create their own.

Vox Hotel

• Vox Hotel is an open-source platform created by a design department. It provides functions for defining tone, saturation, and luminosity of specific colors.

Color Hunt

• Color Hunt is an interactive tool where users can explore different colors by moving their cursor across the screen. Selected colors are automatically added to a palette.

Picular

• Picular allows users to generate colors by entering a word. It extracts the main color from Google images associated with that word.

ColorSpace

• ColorSpace is a platform for generating and customizing color palettes. Users can modify saturation, tone, and luminosity.

Conclusion

The speaker concludes by encouraging viewers to explore the mentioned tools and experiment with creating their own color palettes.

• Viewers are encouraged to revisit the video and explore the mentioned tools when developing their own color palettes.

• The importance of selecting appropriate colors for designs is emphasized.

• Viewers are invited to share their experiences with using color palettes in the comments section.