Как пользоваться сервисом Popsters

How to Use Popsters for Content Analytics

Introduction to Popsters

• The video introduces Popsters, a service designed for content analytics of competitors, focusing on post timing and engagement metrics.

• The goal is to utilize this data to effectively shape a content plan.

Getting Started with Popsters

• Users are guided through the process of accessing Popsters via Google and authorizing their social media accounts for analysis.

• A business account or a public Facebook page linked to Instagram is required for effective Instagram analytics.

Setting Up Your Account

• Users must ensure they have either their own business page or access to clients' pages before proceeding with the analysis.

• The free trial allows limited access; users may need a paid version for multi-platform analysis.

Analyzing Competitor Accounts

• To analyze competitors, users input competitor links into the search bar within the platform.

• Insights include viewing posts, likes, and engagement rates over specific periods.

Engagement Metrics and Insights

• Engagement is calculated by combining likes and comments divided by total followers, providing insights into post performance.

• Graphical representations show audience activity patterns throughout the week and optimal posting times based on user engagement.

Hashtag Performance Analysis

• Users can identify successful hashtags that contributed positively to engagement metrics during specific time frames.

• Overall account performance can be assessed through an engagement coefficient calculated across all posts during the selected period.