10 Eye-Rolling Copywriting Myths EXPOSED

10 Copywriting Myths You Need to Stop Believing ASAP

In this video, Alex exposes and debunks 10 common myths about copywriting. She provides insights into what copywriters do and how they work.

Myth #10: Copywriters Can Sell Anything

• Copywriters cannot hypnotize people or use evil powers to convince them to buy things they don't need.

• Authentic copywriters help great businesses sell great products with real solutions that solve problems.

• Writing high-converting copy takes practice, dedication, and real customer feedback.

• Copywriters rely on business owners to provide all relevant information needed to write a compelling and value-driven offer.

Myth #9: Copywriting Is JUST Writing

• There's a lot that goes into great copy before even a single word gets written.

• The biggest chunk of copywriting time actually goes into research, customer, and brand analysis.

• Great copy requires understanding the target audience, their pain points, and how the product solves their problems.

• A good copywriter must also understand the client's brand voice and tone in order to create consistent messaging across all platforms.

Myth #8: Anyone Can Be a Copywriter

• While anyone can learn the basics of writing persuasive content, not everyone has the skills or talent required for effective copywriting.

• Effective copywriting requires creativity, strategic thinking, empathy for the target audience, attention to detail, and an ability to write persuasively while staying true to the brand voice/tone.

• Copywriting is a specialized skill that takes time and effort to develop.

• It's important to invest in training, practice, and feedback to become a successful copywriter.

Myth #7: Copywriting Is Dead

• Despite the rise of video and social media, copywriting is still an essential part of marketing and advertising.

• Good copy can make or break a business, especially in today's crowded digital marketplace.

• While the medium may change, the principles of effective copywriting remain the same: understanding your audience, communicating value, and creating a compelling call-to-action.

• Copywriters who adapt to new technologies and platforms will continue to thrive in the industry.

Myth #6: Shorter Is Always Better

• While it's true that attention spans are shorter than ever before, there's no one-size-fits-all answer when it comes to copy length.

• The length of your copy should be determined by your target audience, their needs/pain points, and the complexity of your product/service.

• Sometimes longer-form content is necessary to fully explain complex products/services or build trust with potential customers.

• The key is to focus on providing value and solving problems for your target audience rather than worrying about word count.

Myth #5: You Need to Be a Great Writer

• While writing skills are obviously important for copywriters, they're not the only factor that determines success in this field.

• Effective copywriting requires a deep understanding of your target audience, their pain points, and how your product/service solves their problems.

• It also requires strategic thinking, creativity, attention to detail, and an ability to write persuasively while staying true to the brand voice/tone.

• Copywriters who focus on providing value and solving problems for their target audience will be more successful than those who rely solely on writing skills.

Myth #4: You Need to Be a Salesperson

• While copywriting is obviously about selling products/services, it's not the same as being a salesperson.

• Effective copywriting focuses on communicating value and solving problems for your target audience rather than just pushing products/services.

• Good copy should build trust with potential customers by addressing their pain points and showing them how your product/service can help solve their problems.

• Copywriters who focus on building relationships with potential customers will be more successful than those

Writing Process Overview

In this section, Alex discusses the writing process for copywriting. She explains that it involves creating an outline and going through multiple rounds of revisions to produce a version worth presenting to the client or customer.

Copywriting Price Equals Word Count

• Charging by word count is not applicable in copywriting.

• Every piece of copy needs to go through the planning process which takes time.

• Shorter pieces of copy take longer to write because it's harder to pack a punch in just a few words.

• Short copy pieces like headlines, ads, and calls-to-action have the biggest measurable results when they are split-tested.

Copywriting Is Not Blogging

• The purpose of copywriting is to create a singular conversion or activate a most-wanted response such as a click, signup, or sale.

• Blogging and other forms of content writing are still important in business for creating rapport, adding value and starting conversations.

Editing Copy Is Hard Work

• Editing work is hard work and requires extensive review, understanding, processing, and restructuring before rewriting even starts.

• Review the copy you're being asked to edit before setting your fee. It might only need minor tweaks but if a complete overhaul is needed then you need a game plan!

• Sometimes it's better to hire a copywriter to write something from scratch that you can test against your current control. This ensures that you're getting something fresh and not a convoluted mix of different writer's works.

Types of Copywriting and Language

In this section, the speaker discusses the different types of copywriting and how to find brands that need your work. The speaker also debunks the myth that copywriters need to write in English.

Finding Brands That Need Your Work

• Copywriters should get clear on what type of copy they want to write.

• Look for brands and businesses that use that medium and therefore have a need for your work.

Writing in Different Languages

• Copywriting is needed by businesses all over the world, in every language in the world.

• If you don’t speak or write nearly perfect English, you can start your copywriting business in your mother tongue!

• The exact same tactics apply. So take what you learn, and use it in whatever language you speak!

Formal Writing Degree Not Required

In this section, the speaker debunks the myth that formal writing degrees are required to become a successful copywriter.

Backgrounds of Successful Copywriters

• Some of the best copywriters come from unrelated backgrounds like computer programming.

• Formally trained writers often have a hard time grasping copywriting because they have to unlearn all their proper writing habits.

Skills Needed for Copywriting

• All you need is a flair for written words, empathy, passion for marketing and fluency in the language you’re writing in.

• Copywriting is more about those broad strokes and linking together strategic and persuasive ideas than minutia grammar or spelling.

Automation Cannot Replace Human Emotions

In this section, the speaker debunks the myth that automation can replace human emotions when it comes to sales and direct response copywriting.

Importance of Emotional Connection

• Sales and direct response copywriting is still human-rooted in real-life emotions like connection, empathy, and belonging.

• A memorable brand is not built with automated copy.

Customizing Messages

• There are templates and proven formulas that you can use to help you start writing persuasive copy.

• But you must always customize your messages to your audience, brand, and offer.

Specializing in Copywriting Niches

In this section, the speaker emphasizes the importance of specializing in a particular niche and medium when starting or scaling a copywriting business.

Choosing Your Niche and Medium

• It is important to choose a niche and medium that you want to specialize in, such as real estate, parenting, tech, lifestyle, emails, video scripts, sales letters or ads.

• Practical writing experience is necessary to become a true blue copywriter. Without being paid for your work, it remains just a hobby.

• Trial and error are essential processes for becoming an expert copywriter. Feedback from clients or mentors can help improve your skills.

Launch Pad Program

• The Copy Posse Launch Pad program provides high-converting copywriting skills to scale your business and build your portfolio.

Conclusion

• The speaker encourages viewers to click on the link in the description below to learn more about the Copy Posse Launch Pad program.