why you haven't hit $10k/month yet (only 1% will do this)

Taking Your Online Business to 10K Months: Key Insights

Introduction to the Challenge

• The speaker emphasizes the importance of this video for those aiming to achieve $10,000 months in their online business.

• Many viewers express a desire for feedback on their websites and branding, seeking guidance on what they might be doing wrong.

Hard Truths About Business Growth

• The speaker introduces four hard truths essential for business success, sharing personal experiences from building a six-figure business.

Traffic Over Everything

• The primary issue many face is not an offer or branding problem but rather a lack of traffic.

• Even with average skills, generating traffic can lead to sales; perfection in branding is secondary until traffic is established.

Importance of Engagement

• Engaging with real people and understanding their needs is crucial; hypothetical questions about niche or product offerings are irrelevant without traffic.

• Real-world engagement helps answer critical business questions and informs necessary adjustments.

Testing and Iteration

• Spending excessive time perfecting branding before testing can lead to wasted efforts if the landing page does not convert.

• A good conversion rate requires initial traffic; thus, launching a rough version of your landing page quickly is advisable.

Building an Audience

• Continuous content creation and audience building are vital for understanding what works in your business model.

Content Creation as a Necessity

• If one resists posting content, they may not genuinely want to build a business but prefer the security of employment instead.

Reality Check on Influencer Culture

• The speaker clarifies that being an influencer isn't mandatory; creating content can take various forms beyond traditional social media presence.

• Personal anecdotes reveal that even introverts must adapt by finding ways to connect with potential customers through content.

Overcoming Labels and Fears in Business

The Journey of Building Confidence

• Initially, the speaker found it draining to engage with customers on camera, leading to anxiety about recording videos. They needed an empty house to feel comfortable enough to start.

• Over time, as they practiced creating content, their confidence grew, transforming video creation from a daunting task into an enjoyable activity that aligned with their passion for helping others.

• The speaker emphasizes that self-imposed labels like "introvert" or "not an influencer" can hinder personal growth and business success. Recognizing these labels is crucial for overcoming fear.

Confronting Fear and Vulnerability

• The real barrier is often fear—fear of judgment, failure, or vulnerability—rather than the labels we assign ourselves. This fear limits both personal freedom and business potential.

• The speaker shares their past struggles with extreme shyness and social anxiety, illustrating how these challenges motivated them to confront fears head-on throughout their life.

Growth Through Challenge

• To overcome fear, the speaker adopted a mindset where facing what scares them became essential. For instance, if they were hesitant about speaking on camera or in front of groups, they would push themselves to do it anyway.

• Their journey from being a shy child to confidently hosting live workshops demonstrates significant personal growth achieved through consistent effort over time.

Redefining Introversion in Business

• Despite still identifying as an introvert who prefers smaller groups, the speaker has developed a quiet confidence that allows them to engage effectively without succumbing to anxiety.

Finding the Right Video Editor

The Challenge of Finding Quality Talent

• The speaker discusses the difficulty in finding a trustworthy and competent video editor, highlighting the influx of cold emails from potential candidates who lack quality content.

• A standout candidate was chosen based on their single YouTube video showcasing their journey in starting a video agency, which resonated with the speaker.

Importance of Personal Connection

• Success is attributed not to technical skills or equipment but to personal connections; people prefer to work with those they trust and relate to.

• Sharing personal experiences can create memorable connections; for instance, being an introvert or having shared hobbies like roller skating can make one more relatable.

Content Creation Statistics

• Only 1% of individuals succeed in creating impactful content, not due to competition but because most people do not even attempt to create content.

• The majority (90%) consume content passively, while only 1% actively create and persist long enough to see results.

Persistence in Content Creation

• Consistency is key; many give up after minimal attempts. Those who continue posting—even "shitty" content—will eventually improve and build an audience.

• Having an audience provides freedom in business operations, allowing creators to choose when and how they work.

Seeking Help for Business Growth

• If struggling with business growth despite traffic or customer interest, reaching out for assistance with messaging or offers is encouraged.

• The speaker emphasizes that wanting to build a business without creating any content is counterproductive.