How I Build an Online Workshop That Made Me $75,000

Name: How I Build an Online Workshop That Made Me $75,000
Uploaded: 2026-01-12T14:07:41.000Z
Duration: 5 h 52 min 7 s

Live Workshop Preparation and Insights

Introduction to the Live Stream

The host confirms they are live and introduces the purpose of the stream, which is to prepare for an upcoming workshop.

The previous workshop in December generated $75,000 in one day, setting a high benchmark for future events.

Upcoming Workshop Details

The host plans to design the entire workshop live during this session, including marketing assets and logistics.

Emphasizes the importance of this workshop as a jumpstart for attendees looking to book meetings and generate leads on LinkedIn.

28-Day Challenge Announcement

Following the workshop, a 28-day challenge will be introduced within their community to further assist participants in lead generation.

The timing is strategic; it aims to engage individuals post-holidays when they are ready to refocus on work.

Marketing Strategy and Tools

The host discusses creating email flows, LinkedIn posts, landing page copy, and other marketing materials necessary for promoting the workshop.

They mention using AI tools developed by their partner Steve to streamline landing page creation.

Transparency in Marketing Process

Plans to record additional content that showcases their thought process behind marketing strategies, aiming for transparency with potential clients.

Highlights that showing real-time work can build trust with clients by demonstrating what they can expect from joining their program.

Future Directions and Program Structure

Discusses how live streaming deep work aligns with current trends where authenticity cannot be faked.

Introduces their program "Seven Figure Creators," aimed at helping individuals sell services on LinkedIn effectively.

This structured approach provides clarity on key points discussed during the live stream while allowing easy navigation through timestamps.

Working with Us: Opportunities and Pricing

Introduction to Collaboration

The speaker invites interested individuals to connect via LinkedIn or through the "About" page of their program, emphasizing an easy onboarding process.

Current pricing is set at $897 for a three-month commitment, described as affordable, with a monthly option of $199 for a 12-month engagement.

Program Effectiveness and Success Stories

The speaker critiques expensive programs, suggesting they are unnecessary for small teams (less than five people), advocating instead for practical work and improvement.

Recent successes include Patrick securing $20,000 in outstanding payments and a verbal commitment of $24,000, alongside generating approximately $100,000 in inbound leads from the program.

Building the Marketing Campaign

Workshop Preparation

The speaker transitions into building a marketing campaign live while encouraging viewers to observe and learn from the process.

They plan to create a workshop scheduled for Friday with two sessions aimed at different times suitable for Australian audiences.

Previous Workshop Insights

Reference is made to past successful workshops, particularly one focused on an AI-powered LinkedIn system during Black Friday.

During previous workshops, participants engaged in breakout rooms where issues were diagnosed and solutions discussed; examples of effective LinkedIn profiles were shared.

Custom GPT Utilization

Profile Audits and Live Demonstrations

A custom GPT was used to score participants' LinkedIn profiles out of 100 during the workshop; scores were shared in chat.

The speaker selected participants who had existing sales experience for live demonstrations on improving their LinkedIn profiles using custom GPT tools.

Sales Flow Discussion

At the end of each session, there was an opportunity for questions about joining the program; team members facilitated onboarding in breakout rooms.

Future Workshops and Demand Analysis

Planning Future Sessions

The intention behind repeating successful workshop formats stems from high participant value observed previously.

A viral post regarding custom GPT tools generated significant interest (2,700 comments), indicating strong demand within their community.

Upcoming Challenges

Plans are underway to recreate landing pages leading into a new 28-day challenge designed to help participants start selling effectively.

AI LinkedIn Workshop Planning

Workshop Context and Goals

The speaker emphasizes the importance of using a successful workshop format from the past, aiming to replicate its effectiveness for a new year initiative rather than a Black Friday event.

There is concern about recording quality; the speaker mentions using Otter for reliable transcription, highlighting frustrations with potential errors in ChatGPT recordings.

Participants will receive recordings of the workshop, ensuring they have access to valuable content post-event.

Content Strategy and Promotion

The speaker plans to repost previous content related to the workshop, indicating that it has been some time since their last post on this topic.

A promotional message will be crafted for social media, inviting participants to join free live workshops focused on building LinkedIn profiles using GPT technology.

Emphasis is placed on clear communication in posts, encouraging engagement through likes and comments.

Workshop Structure and Execution

The speaker intends to schedule two posts daily as part of their marketing strategy leading up to the workshop.

The focus shifts towards framing the workshop around New Year goals, suggesting that attendees can build their businesses effectively in 2024.

Tools and Resources

Plans include sharing resources such as a book on niching and tools that evaluate LinkedIn profiles out of 100 points for better context during discussions.

Key Themes and Messaging

The narrative aims to demonstrate how participants can improve their LinkedIn presence significantly over 28 days by utilizing AI-driven strategies.

There's an emphasis on actionable outcomes—specifically booking five meetings per week—through consistent execution of learned strategies.

Final Thoughts on Workshop Development

The need for clarity in messaging is highlighted; while maintaining similar content structure from previous workshops, adjustments are necessary based on audience feedback and current objectives.

A section dedicated to explaining why attendees should participate is deemed essential for effective communication of value.

Custom GPT LinkedIn Workshop Overview

Introduction to the Workshop Concept

The workshop is proposed as a "custom GBT LinkedIn system workshop," emphasizing the integration of AI into LinkedIn strategies.

The speaker confirms that the live session is operational and mentions they will address questions at the end.

Workshop Structure and Goals

The aim is to leverage the ChatGPT brand, suggesting a title like "Custom GPT LinkedIn Workshop" with a subheading focused on building an entire LinkedIn acquisition system in 90 minutes using over 20 custom GPTs.

Plans include updating the landing page for clarity and effectiveness, indicating a focus on user engagement.

Content Development Strategy

A strategy to rewrite the landing page collaboratively is proposed, which will help dictate its structure and content flow.

Emphasis on creating a narrative around how users are currently struggling with their LinkedIn profiles due to outdated methods.

Identifying Problems in Current Practices

The speaker critiques current practices, stating that many users are playing "LinkedIn on hard mode" by not utilizing available tools effectively.

They highlight their experience helping over 2,000 clients generate significant revenue through optimized LinkedIn profiles.

Solutions Offered Through Custom GPTs

A library of custom GPTs has been developed to streamline profile optimization processes, addressing common user challenges such as messaging and niche identification.

These tools consolidate knowledge into specific solutions for users who struggle with various aspects of their profiles.

Importance of Proper Foundation

The workshop aims to demonstrate that without foundational elements like clear offers or niches, even high-quality content won't lead to success.

Previous workshops showcased real-time transformations of audience members' niches, illustrating potential outcomes when foundational work is done correctly.

Understanding the Power of GBTs in LinkedIn Marketing

The Role of Proven Data and AI in Content Creation

GBTs leverage proven data and intellectual property (IP) to guide users through effective content creation, drawing from a vast repository of 54,000 viral posts and real conversations.

Users can follow structured processes without needing to think critically about each step, allowing for feedback and refinement as they progress.

Call Structure and Client Success Stories

The call will begin with an explanation of why typical LinkedIn strategies fail, helping participants understand common pitfalls in their content strategy.

Real client examples will be showcased, such as Beck, who successfully booked 40 meetings despite low engagement on her posts.

Live Profile Analysis and Niche Clarity

Participants will receive live analysis of their LinkedIn profiles by submitting previous posts and other relevant information for evaluation.

A scoring system out of 100 will assess the clarity of participants' niches, addressing a common issue where unclear niches hinder visibility.

Comprehensive System Rebuilding During Calls

Selected participants will have their entire marketing systems rebuilt during the call, including niche positioning, content plans, and messaging strategies.

An analogy is drawn between effort levels in different modes of transportation (bicycle vs. car), emphasizing the importance of working smarter rather than harder.

Extended Support and Ideal Client Identification

The facilitator commits to staying on calls for extended Q&A sessions while implementing time limits to manage question durations effectively.

The program targets individuals selling high-ticket items on LinkedIn who are struggling with lead generation but are willing to invest effort into learning a systematic approach.

Landing Page Development and Client Acquisition Strategies

Free Assets and Landing Page Structure

The speaker discusses offering free assets for a year to new participants, highlighting the excitement of creating themed content, such as Christmas outfits.

Plans to use an automated system for building the landing page are mentioned, indicating a reliance on technology for efficiency.

Building the LinkedIn Workshop

The speaker aims to create a landing page that will be shared with their business partner, Steve, who will utilize AI for its generation.

A workshop is planned where attendees can learn how to build a client acquisition system on LinkedIn using over 20 GPT models.

Pricing and Value Proposition

The upcoming workshop is set for January 16th, 2026, and will be offered for free despite previous workshops costing between $149 and $290.

Emphasis is placed on common frustrations founders face with LinkedIn systems being ineffective due to unclear positioning.

Addressing Founders' Challenges

The speaker notes that many founders struggle because they lack knowledge about effective strategies; they often feel lost in navigating LinkedIn's complexities.

With experience coaching over 2000 clients generating significant revenue through LinkedIn, the speaker positions themselves as an expert who can guide others effectively.

Data Utilization in Strategy Development

Discussion includes leveraging extensive data from past interactions and successful posts to inform strategies rather than starting from scratch each time.

The importance of having pre-existing patterns and data is highlighted as essential for efficient learning and application in client acquisition efforts.

Workshop Format and Expectations

Clarification that the workshop will not be a typical webinar or prompt training but rather an interactive session where systems are built live during the call.

An agenda is outlined focusing on real-world examples of success stories from clients who have effectively utilized these strategies.

How Pedro Made $138,000 in 30 Days

Overview of Pedro's Earnings

The speaker introduces the topic of how a client named Pedro earned $138,000 in just 30 days.

Despite having only 8,377 followers on social media, Pedro achieved significant earnings, highlighting the potential for income regardless of follower count.

Live LinkedIn Profile Assessment

A live demonstration will be conducted where attendees can receive a score for their LinkedIn profiles based on various criteria including their "About Me" section and recent posts.

One attendee will be randomly selected to have their entire system rebuilt using GPT technology within a 30-minute timeframe.

Upcoming 28-Day Challenge

An offer will be made during the call regarding an upcoming 28-day challenge aimed at helping clients maximize their earnings.

The speaker expresses a goal to help clients collectively earn $1 billion through the use of their software called Link Ninja.

Implementation and Client Support

The speaker emphasizes the importance of implementing strategies effectively rather than focusing solely on sales tactics.

There is a commitment to assist clients more actively through calls and community engagement to ensure they achieve financial success.

Target Audience and Marketing Strategy

The discussion shifts towards identifying the target audience who are already familiar with automation but seek better results from their efforts.

It’s noted that many potential clients have tried various methods but still feel they can improve upon what they’ve achieved so far.

Workshop Details and Accessibility

A bonus giveaway includes free access for one person to a workshop scheduled from 8:00 AM to 9:30 AM Sydney time.

Attendance is limited to 1,000 participants per session due to Zoom capacity constraints; this creates urgency around registration.

Financial Goals and Data Tracking

The speaker mentions that while current reported earnings are substantial, actual figures may exceed those numbers if proper data tracking is implemented.

Final Thoughts

Excitement about future plans is expressed alongside logistical considerations for building landing pages and preparing video content.

Custom GBT LinkedIn Workshop Overview

Introduction to the Workshop

The speaker expresses a need for better conditions while preparing materials for a LinkedIn workshop, indicating collaboration with business partner Steve.

Discussion on the landing page layout emphasizes the importance of clear session selection and motivational subheadings to encourage participation in 2026.

Key Messaging for Participants

The messaging should focus on achieving financial goals through effective LinkedIn use, highlighting personal aspirations and family needs.

Timing considerations are made to accommodate various time zones, ensuring accessibility for participants from Sydney, the U.S., UK, and Europe.

Addressing Common Challenges

The speaker discusses common pitfalls faced by founders using LinkedIn incorrectly, likening it to playing a game on hard mode due to foundational issues.

A bicycle analogy is introduced to illustrate how some users struggle against those who have better tools or strategies.

Importance of Correct Foundations

Emphasizes that many users waste time rebuilding their profiles without addressing fundamental issues; this can lead to significant lost revenue opportunities.

Critique of generic advice found online highlights the risks of relying on ineffective strategies that do not address individual needs.

Effective Strategies Moving Forward

The speaker stresses the importance of maintaining momentum and avoiding constant changes that disrupt progress; advocates for building a custom GBT library instead of starting from scratch.

Outlines an agenda for the live workshop focusing on identifying why current efforts fail and showcasing what successful LinkedIn engagement looks like.

Interactive Elements and Offers

Participants will receive access to a custom GBT tool that evaluates their profiles, providing actionable insights into improving trust and conversion rates.

Plans include selecting one attendee's profile for live demonstration within 30 minutes, followed by an offer aimed at serious participants looking to transform their approach in 2026.

The Importance of Effort in LinkedIn Success

The Challenge of Achieving Results

Achieving results on LinkedIn requires hard work; it's essential to communicate this in your messaging. Regularly posting content and sending direct messages (DMs) for at least an hour daily is crucial.

Unlike paid ads, success on LinkedIn demands time investment rather than financial expenditure. However, the effort can lead to exponential growth over time.

Case Studies of Successful Clients

Client Mundo, a financial planner, generated $128,000 within six weeks by building a follower base of 25,000 and is now fully booked for three months.

Another client, Josh Lohman, has driven millions through LinkedIn with a following of 30,000 and has gone viral multiple times with lead magnet posts.

Albano Gega, a stay-at-home dad working part-time, averages $30,000 monthly and closed $30,000 in one week last year.

Target Audience for LinkedIn Strategies

The strategies discussed are aimed at individuals selling high-trust services online—typically consultants or coaches—who have tried various methods but seek more effective solutions.

Ideal candidates understand that generating leads on LinkedIn requires consistent effort and are not looking for automation shortcuts that yield minimal results.

Commitment to Effort Over Automation

The speaker emphasizes that success on LinkedIn is akin to fitness; having access to resources doesn't guarantee results without personal commitment and effort.

Just like gym memberships require attendance for fitness gains, using LinkedIn effectively necessitates active participation.

Workshop Offerings and Expectations

Participants will receive comprehensive resources including recordings and tools designed to enhance their performance on the platform.

A free workshop is being offered as an introduction to these strategies; however, space is limited to 1,000 participants per session.

Final Thoughts on Content Creation

When creating copy with AI tools for LinkedIn engagement, continuous revision is necessary to refine the message effectively.

Emphasis is placed on ensuring clarity in communication while adapting content based on feedback received during discussions.

Review Process Insights

There’s an ongoing review process where participants are encouraged to identify any missing elements or corrections needed from previous discussions.

Attention is drawn towards maintaining accuracy throughout conversations as errors can significantly impact overall effectiveness.

Discussion on Workshop Structure and Goals

Defining the Mission

The speaker discusses integrating their mission of helping clients make $1 billion into a document, questioning where it should be placed.

Revising Key Sections

A need to rewrite the "Why Now" section is identified, emphasizing its importance in addressing current challenges and changes.

Importance of Timing

The speaker highlights the significance of starting in January 2026, aiming for a fresh start with support from other founders to enhance learning and growth.

Personal Goals Integration

The speaker expresses a personal goal of tracking client success towards making $1 billion, framing it as an ambitious target for the year.

Structuring Content Effectively

Discussion on restructuring sections: suggesting that "Why Now" should follow "What You'll Get," indicating a logical flow in presenting information.

Refining Document Clarity

Streamlining Information

The speaker notes that the "Why Now" section may be too lengthy and considers copying it into another document for further editing.

Formatting Adjustments

There’s a focus on formatting issues, such as avoiding m-dashes to prevent perceptions of AI-generated content, aiming for authenticity in presentation.

Finalizing Workshop Details

Planning Communication Strategy

The speaker mentions needing to draft emails promoting upcoming workshops, indicating an organized approach to outreach.

Workshop Content Overview

An outline is provided for two free LinkedIn workshops focused on building acquisition systems using GPT technology within 30 minutes.

Highlighting Success Stories

Examples are shared about successful clients who effectively utilized LinkedIn strategies, showcasing potential outcomes for participants.

Engagement Strategies During Workshops

Interactive Elements

Plans include live profile rebuilding during sessions and offering bonuses like access to recordings post-workshop to enhance participant engagement.

Incentives for Participation

Mentioned incentives include giveaways such as free program access for attendees, encouraging participation through added value.

This structured summary captures key discussions from the transcript while providing timestamps linked directly to relevant parts of the video.

Live Email Planning Session

Initial Setup and Email Drafting

The speaker confirms they are live on LinkedIn and begins to check the stream's functionality.

They express dissatisfaction with a current promotional email draft, indicating it is too long and considering rewriting it.

Plans for follow-up emails after workshop registration are discussed, including thanking attendees and providing Zoom links along with time zone information.

Emphasis is placed on ensuring clarity regarding different time zones for participants, aiming to list eight distinct ones.

The speaker outlines a plan for three preparatory emails to be sent over the next few days leading up to the workshop.

Detailed Email Strategy

A longer promotional email is planned for Wednesday, alongside reminders 12 hours and one hour before each workshop session.

Discussion includes sending wrap-up emails post-workshop to thank participants and summarize key points covered during the sessions.

The need for a comprehensive list of all necessary emails is highlighted, focusing on organization within their business strategy.

The speaker considers taking a break to recharge before finalizing the email drafts but emphasizes completing them soon after.

Final Preparations Before Break

A structured approach towards initial promotions, mid-cycle promotions, and last-minute pushes is outlined as part of their marketing strategy.

Registration confirmation emails are mentioned as essential components of the communication plan leading up to the workshops.

The speaker plans a brief break to handle personal tasks while also preparing mentally for writing upcoming emails.

Resuming Work After Break

Upon returning from break, they focus on drafting registration emails while ensuring technical aspects like Bluetooth connectivity are functioning properly.

There’s an intention to create or clone previous Zoom meeting settings for efficiency in scheduling future workshops.

Meeting Setup and Registration Process

Meeting Configuration Options

The meeting setup includes options for registration, allowing participants to join anytime, and automatic recording in the cloud.

Alternative hosts can be added easily; the speaker mentions adding team members as alternative hosts for better management.

There are features like live streaming and branding that need further exploration; registration details must be edited accordingly.

Registration Details Management

The speaker reflects on previous registration options and questions used to qualify leads, indicating a focus on gathering useful participant information.

A desire to duplicate existing meetings is expressed, along with a plan to set specific times for recurring meetings.

Time Zone Considerations

The importance of listing time zones for different regions (Australia, Asia, Europe, US) is highlighted to accommodate international participants.

Specific cities are mentioned as key reference points for time zones: Dubai, India, US East/West Coast, Central Europe.

Email Communication Strategy

Email Content Planning

The speaker discusses the need for three important emails related to meeting registration and reminders before the event.

There's an intention to rewrite previously sent emails to make them less AI-like while maintaining their informative nature.

Video vs. Email Format

Acknowledgment that some participants prefer video content over written communication; plans are made to create both formats for upcoming workshops.

Reminder Emails Overview

The speaker reviews existing email reminders (12-hour and 1-hour), noting that some follow-up emails may still be missing from their strategy.

Live Workshop Preparation and Marketing Strategy

Overview of the Live Event

The speaker confirms they are live streaming, preparing for an upcoming workshop that aims to generate leads on LinkedIn.

They reflect on a previous successful workshop in December, which generated $75,000 in one day, setting high expectations for the current event.

Workshop Planning and Content Creation

The speaker outlines their tasks: creating marketing materials, videos, landing page copy, and promotional emails for the upcoming workshop.

Emphasizes the importance of designing all marketing assets during this live session to ensure everything is ready for the event.

Audience Engagement and Follow-Up Strategies

Discusses running two workshops with extended Q&A sessions to maximize audience engagement and address participant questions effectively.

Plans to promote a 28-day challenge post-workshop aimed at helping participants boost their LinkedIn lead generation efforts.

Email Campaign Development

Mentions needing to create an email flow that includes follow-up communications after the workshop to encourage sign-ups for additional programs.

Highlights using AI tools to streamline landing page creation and other marketing processes efficiently.

Future Content Creation Plans

Expresses intent to use GPT technology for generating condensed story-based emails while maintaining original language style.

Notes ongoing tasks include writing an offer document and finalizing post-workshop emails as part of their comprehensive marketing strategy.

Transparency in Client Relationships

Importance of Transparency

Clients and potential customers appreciate transparency, knowing exactly what to expect when they join a program.

Sharing the thinking process behind content creation is valuable for clients, fostering trust and understanding.

The Role of Live Interaction

Live interactive sessions are authentic and cannot be faked, enhancing client engagement.

The speaker runs a program called "Seven Figure Creators," aimed at helping LinkedIn users sell high-value services effectively.

Program Structure and Offerings

Overview of the Program

The program has been operational for two and a half years, structured into week-hills and classroom sections for organized learning.

Upcoming content creation will focus on building effective courses that engage participants.

Pricing Strategy

Current pricing is set at $897 for three months or $199 per month for a year, making it accessible compared to other expensive programs.

Client Success Stories

Recent Wins

A participant named Patrick secured $20K in outstanding payments and received a verbal commitment worth $24K through the program.

Another participant, Christine, successfully booked two calls within her second day in the program.

Live Workshop Preparation

Building Marketing Campaign

The speaker plans to create an entire marketing campaign during the live session while sharing insights with viewers.

Workshop Details

A live workshop is scheduled with two sessions on Friday; one in the morning and another in the evening (Sydney time).

Previous Workshop Insights

Successful Strategies

During past workshops like the Black Friday event, interactive elements such as breakout rooms were utilized to enhance participation.

Profile Audits

Participants received personalized LinkedIn profile audits using a custom GPT tool to assess their profiles' effectiveness.

Workshop Structure and Strategy

Overview of the Workshop Execution

The speaker emphasizes the importance of selecting a participant who is actively selling products, showcasing how they utilized custom GPTs to build a comprehensive LinkedIn profile within 30 minutes during a live call.

After completing the profile, the speaker presented new pricing structures and offers, encouraging participants to ask questions or join by paying and entering breakout rooms with team members for onboarding.

Insights on Demand and Value

The speaker reflects on the success of previous workshops focused on GPTs, noting that this format was particularly valuable due to high engagement levels from participants.

A past LinkedIn post about creating 14 custom GPTs garnered significant attention, receiving 2,700 comments, indicating strong demand for such content.

Future Plans and Content Creation

Plans are discussed for recreating landing pages and developing new concepts leading into a 28-day challenge aimed at helping participants sell effectively in the new year.

The speaker intends to reuse successful workshop materials due to positive feedback while also sharing resources like a niching book that aided participants in defining their market focus.

Recording Challenges and Content Sharing

Technical Considerations

The speaker expresses concern over potential recording issues with their current setup, mentioning past frustrations with missed recordings when using certain platforms.

Workshop Materials Distribution

Participants will receive recordings of the workshop as part of their experience. This ensures they have access to all shared insights for future reference.

Marketing Strategies for Upcoming Workshops

Social Media Engagement

The speaker considers reposting successful content from earlier engagements to generate interest in upcoming workshops scheduled for Friday.

They plan to promote free participation in live workshops focused on building LinkedIn profiles using GPT technology.

Call-to-Actions in Posts

Emphasis is placed on clear calls-to-action within social media posts, directing readers to links provided in comments sections for easy access.

New Year Focused Offerings

Transitioning Offers

The discussion shifts towards crafting marketing messages that align with New Year resolutions rather than Black Friday promotions. This approach aims to attract individuals looking to enhance their business strategies as they enter a new year.

LinkedIn Workshop Planning

Overview of LinkedIn Profile Optimization

Discussion on the importance of having a strong LinkedIn profile, with references to "gold standard" examples for effective profiles.

Emphasis on the need to repackage previous successful strategies into a new format, highlighting the value of revisiting proven methods.

Goals and Execution Strategy

The primary goal is to help participants book five meetings per week through daily execution strategies over 28 days.

Introduction of an AI-powered LinkedIn workshop aimed at demonstrating how attendees can improve their profiles and booking capabilities independently.

Narrative Development

A narrative structure is proposed that includes identifying broken aspects of participants' LinkedIn profiles and showcasing a system for improvement.

The focus will be on creating a compelling reason for participation, emphasizing what success looks like in terms of measurable outcomes.

Workshop Structure and Branding

Suggestion to name the workshop "Custom GPT LinkedIn System Workshop," leveraging familiarity with AI branding while ensuring clarity in purpose.

Confirmation that live sessions will not include Q&A during the presentation but will address questions afterward, maintaining focus during the workshop.

Content Creation and Landing Page Design

Plans to create an engaging landing page that outlines what participants can expect from the workshop, including building an entire acquisition system in 90 minutes using custom GPT tools.

Proposal to rewrite the landing page content collaboratively to ensure it aligns with participant expectations and effectively communicates benefits.

Addressing Common Challenges

Recognition that many users struggle with optimizing their LinkedIn presence due to outdated practices; framing this as playing "LinkedIn on hard mode."

Highlighting past successes where over 2,000 clients have improved their profiles significantly, generating substantial revenue through optimized use of LinkedIn.

Building a Custom AI Library for LinkedIn Success

The Concept of Custom GPTs

The speaker has developed a library of custom GPTs to streamline processes, addressing the knowledge gap many users face in utilizing LinkedIn effectively.

These custom GPTs are designed to compress extensive personal insights and experiences into actionable tools that solve specific problems for users.

Addressing Common Challenges

Users often struggle with defining their niche, crafting effective messages, and understanding content relevance; the custom GPTs aim to simplify these tasks.

Many individuals start from an unfavorable position on LinkedIn due to unclear profiles or offers, making it difficult for them to succeed.

Workshop Structure and Goals

The workshop aims to demonstrate how quickly one can establish a niche using the custom GPTs by showcasing live examples.

Emphasis is placed on having a solid foundational structure before creating content; without this, even high-quality content may not yield results.

Proven Data and Feedback Mechanism

The effectiveness of the custom GPT system is backed by proven data from various successful campaigns and interactions on LinkedIn.

Participants will follow structured processes that provide feedback, allowing them to refine their approach while ensuring they are moving in the right direction.

Live Analysis and Rebuilding Profiles

During the call, participants will learn why their current strategies may not be working through real-life examples of successful clients.

A live analysis session will allow attendees to receive scores based on their LinkedIn profiles and posts, helping identify areas needing improvement.

Understanding the Challenges of Selling on LinkedIn

The Effort in Selling: Bicycle vs. Car Analogy

The speaker compares selling efforts to riding a bicycle versus driving a car, emphasizing that while both require effort, driving is significantly easier.

They suggest using running as an analogy instead of biking, indicating that selling can be strenuous but manageable with the right approach.

Workshop Structure and Engagement

The speaker plans to conduct 11 hours of workshops and will remain available for questions, highlighting their commitment to participant engagement.

A time limit for questions will be implemented to ensure efficiency during the calls, addressing previous issues with prolonged questioning.

Target Audience and Ideal Client Positioning

The ideal client is described as someone selling expensive products on LinkedIn who needs guidance in generating leads through effective content posting and direct messaging.

Emphasis is placed on attracting serious participants rather than those seeking easy automation solutions; success requires hard work ("sweat equity").

Incentives for Participation

Participants will receive a full workshop recording along with a surprise bonus after the session.

A giveaway will occur during each call where one participant wins free access to the program for an entire year.

Building Effective Systems for Client Acquisition

The speaker discusses creating a landing page structure that outlines their offerings and how AI tools will assist in this process.

They plan to build a comprehensive LinkedIn client acquisition system within 30 minutes using various AI tools, aiming to help clients book multiple qualified sales calls weekly.

Addressing Common Pain Points

The upcoming workshop is framed as free despite previous sessions costing between $149-$290, targeting founders frustrated by ineffective LinkedIn strategies.

Many founders struggle due to unclear positioning and broken systems; they often lack awareness of what they don't know about navigating LinkedIn effectively.

The Importance of Efficient LinkedIn Strategies

The Cost of Delayed Action

Delaying action can lead to significant revenue loss; for instance, missing out on six months could mean losing $120,000 in potential earnings.

Founders often struggle with decision-making due to a lack of systematic approaches, leading to inefficient use of time and resources.

Leveraging Data for Success

Custom GPT technology can streamline the rebuilding process on platforms like LinkedIn by utilizing existing patterns and data.

The speaker has analyzed over 54,000 viral LinkedIn posts and 295,534 personal messages, which have contributed to their understanding of effective strategies.

Building an AI-Powered Framework

Instead of merely sharing knowledge, the speaker emphasizes creating a structured system that incorporates learned experiences into actionable insights.

An "AI second brain" is developed from extensive conversations and frameworks designed to enhance user engagement and effectiveness.

Workshop Structure and Goals

The upcoming workshop will feature live demonstrations where attendees will see real-time system builds rather than just theoretical training.

Participants will receive personalized feedback through a live LinkedIn profile assessment that scores their profiles based on effectiveness in attracting clients.

Community Engagement and Future Aspirations

A random attendee will have their entire sales system rebuilt during the workshop, providing them with a tailored plan for achieving weekly sales goals.

The speaker aims to help clients collectively earn $1 billion through innovative software solutions while fostering community support rather than traditional hard-selling tactics.

Understanding the Target Audience

Identifying the Ideal Client

The focus is on understanding who the content is for, emphasizing specificity over vague terms like "future key person of influence."

The target audience typically consists of small teams (less than five people) who are already engaging in content creation and outreach but seek to enhance their results.

These individuals have had some success with leads and clients but recognize that they can achieve better outcomes with improved strategies.

Workshop Details

A workshop is scheduled from 8:00 a.m. to 9:30 a.m. Sydney time, with an additional session at 5:00 p.m., accommodating multiple time zones including US, UK, and India.

Participation is limited to 1,000 attendees per session due to Zoom capacity constraints; this creates urgency around registration.

Revising Marketing Strategies

Data Tracking and Landing Page Updates

Emphasis on rewriting the landing page based on real data tracking rather than assumptions about audience size or engagement.

The speaker expresses excitement about creating effective marketing materials while acknowledging past mistakes in video content related to dates.

Content Creation Process

Plans include building a new landing page and reviewing lead-up videos for consistency and relevance.

Discussion about structuring the landing page effectively by placing session selection options strategically within the layout.

Crafting Compelling Copy

Engaging Language Techniques

The importance of using direct language ("you" and "your") in copywriting to resonate more deeply with potential clients.

Suggestion to use relatable analogies (like bicycles vs. running), illustrating how many founders struggle without proper guidance on LinkedIn.

Establishing Credibility

The speaker shares personal achievements, including generating $5 million through LinkedIn, as a way to build trust with the audience.

Critique of common pitfalls in LinkedIn marketing practices, warning against generic advice that may lead to ineffective strategies.

Understanding the Importance of a Strong Foundation

The Cost of a Weak Foundation

Losing six months due to a faulty foundation can result in significant financial loss, potentially burning $120K if you were capable of earning $20K monthly.

Rebuilding from scratch disrupts momentum and negates the compounding benefits of previous efforts, emphasizing the need for a solid base.

Effective Use of Custom GBTs

There’s no need to overhaul your LinkedIn profile if your existing patent is already recognized; focus on building custom GBT libraries instead.

A well-trained GBT library can enhance efficiency and effectiveness in content creation rather than merely relying on prompts.

Structuring Your LinkedIn Strategy

Focus on three primary actions: posting content, sending DMs, and generating revenue to streamline your LinkedIn strategy.

Understanding why current strategies may not be working is crucial before implementing changes; this includes analyzing content performance and DM engagement.

Workshop Agenda Overview

Live Profile Scoring

Participants will receive free access to a custom GBT that evaluates their LinkedIn profiles, providing scores out of 100 based on clarity and trustworthiness.

The scoring system offers insights into what might be hindering conversions and provides a roadmap for improvement.

Commitment to Results

An offer will be made at the end for those serious about transforming their business in 2026 through dedicated effort over 28 days.

Emphasizing hard work is essential; participants must commit to posting content and engaging with DMs daily as part of their strategy.

The Value of Time Investment in LinkedIn

Sweat Equity vs. Financial Investment

Unlike paid ads, success on LinkedIn requires time investment—referred to as "sweat equity"—to build relationships and credibility.

The more effectively you engage with the platform, the greater the compounding returns over time.

Success Stories from Clients

Case Studies Highlighting Success

Client Mundo generated $128K within six weeks by leveraging his growing follower base effectively.

Josh Lohman has driven millions through his LinkedIn presence while achieving viral success multiple times with lead magnet posts.

Diverse Client Achievements

Albano Gega exemplifies success as a stay-at-home dad earning $30K monthly while only working part-time hours.

Target Audience Identification

Who Benefits Most?

Ideal clients are those selling high-trust services like consulting or coaching who understand that effort is necessary for results on LinkedIn.

Misconceptions About Automation

The program does not cater to individuals seeking quick fixes through automation without genuine effort; commitment is key for success.

Understanding the Importance of Participation in Fitness and Coaching

The Analogy of Gym Membership and Personal Growth

The speaker compares gym memberships to personal development, emphasizing that paying for access does not guarantee results; participation is essential for success.

They highlight the importance of utilizing available resources like nutritionists and trainers, stressing that without active engagement, one cannot achieve their goals.

Workshop Offerings and Structure

A workshop is being offered for free instead of the usual $149 fee, with a limit of 1,000 participants per session to ensure quality interaction.

The speaker discusses the need for continuous revision when creating content with AI tools, indicating a focus on refining communication.

Content Refinement Process

There’s an emphasis on making necessary changes to existing content to enhance clarity and effectiveness.

The speaker requests feedback on what additional information or corrections might be needed in their document.

Enhancing Clarity in Communication

Addressing Content Gaps

Discussion revolves around where to incorporate the mission statement about helping clients generate $1 billion into the document effectively.

A call for rewriting sections such as "Why Now" is made to better articulate urgency and relevance.

Structuring Key Sections

The necessity of clearly defining who the target audience is and what they will gain from participating in the workshop is emphasized.

The speaker expresses a desire to create a compelling "Why Now" section that aligns personal goals with client aspirations.

Finalizing Document Adjustments

Suggestions are made regarding restructuring sections for better flow: starting with “What You'll Get,” followed by “Why Now.”

There's contemplation over shortening lengthy sections while maintaining impactful messaging throughout the document.

Final Review and Quality Assurance

Ensuring Authenticity in Presentation

A decision is made to avoid using m-dashes as it may give an impression of AI-generated text; authenticity is prioritized.

Closing Thoughts on Document Readiness

The conversation wraps up with final checks on timing and content accuracy before concluding preparations for the workshop.

Workshop Email Strategy

Overview of Upcoming LinkedIn Workshops

The speaker discusses the need to create promotional emails for upcoming workshops focused on custom GPT AI and LinkedIn strategies.

Two free workshops are scheduled for Friday, where the speaker will demonstrate building a LinkedIn acquisition system in 30 minutes using over 20 GPT models.

Workshop Content and Structure

The workshop will address common mistakes people make on LinkedIn, showcasing successful examples, including a client who booked 40 meetings with only 1500 followers.

A live profile rebuild will occur during the session, along with an offer to work together in 2026 to enhance LinkedIn performance.

Engagement and Bonuses

Attendees can expect Q&A sessions; previous events lasted up to 12 hours due to high engagement. Recordings will be available post-workshop.

The email should include a clear call-to-action at the top for registration and provide additional information at the bottom.

Incentives for Participation

A giveaway is planned: one participant will receive free access to a program for one year just by attending. Additional bonuses will also be provided throughout the workshop.

Email Planning and Follow-Up Strategy

The speaker checks if they are live on LinkedIn while preparing promotional emails. They plan to draft multiple emails leading up to the event.

A list of necessary emails includes pre-event promotions, registration confirmations with Zoom links, reminders before each session, and follow-up thank-you notes after the workshops.

Detailed Email Sequence Outline

After registration, attendees will receive two Zoom links along with time zone details for their convenience.

Three preparatory emails will be sent over three days leading up to the workshop, ensuring participants are well-informed about what to expect.

Final Thoughts on Execution

Plans include sending reminder emails 12 hours before and one hour before each workshop session specifically targeting registered participants.

The speaker aims to compile a comprehensive list of all required emails while considering collaboration with their business partner for distribution.

Promotion and Workshop Preparation

Initial Setup for Promotion

The speaker discusses the promotion process, indicating it's mid-cycle and emphasizes urgency with phrases like "last chance" and "day before push."

Mentions the need to prepare registration emails and confirms that registration is complete.

Expresses a need for comfort in the workspace by mentioning getting a fan due to heat.

Time Management

The speaker plans to take a short break, stating they will return in 10 minutes after completing some tasks.

They outline their immediate needs during this break: taking dogs out, getting coffee, and having a snack.

Technical Setup

Confirms that their YouTube stream is live, indicating readiness to proceed with the workshop preparations.

Begins drafting emails related to workshop registration while ensuring Bluetooth connectivity for audio.

Zoom Meeting Configuration

Creating Zoom Events

Plans to create a new Zoom event based on previous meetings, considering options for live streaming settings.

Discusses enabling live streaming features within Zoom settings for better engagement during workshops.

Meeting Details

Specifies details such as date (16th), time (8:30 AM), duration, and whether registration is required.

Considers adding alternative hosts from their team to manage meeting logistics effectively.

Registration Process

Editing Registration Options

Talks about editing registration details including questions aimed at qualifying leads before the workshop starts.

Reflecting on past experiences, they mention needing specific questions that help identify interested participants.

Finalizing Registration Links

Aims to finalize registration links while ensuring clarity in communication regarding upcoming events.

Emphasizes the importance of clean presentation in registration forms for better user experience.

Time Zone Considerations

Global Timing Adjustments

Highlights the necessity of providing time zone information alongside local times for international participants.

Lists key global cities (e.g., Dubai, India, US East/West Coast, Central Europe time), aiming to accommodate diverse attendees during scheduling.

Workshop Preparation and Email Strategy

Time Zone Considerations

Discussion on the importance of including Singapore time in communications, noting that it affects scheduling for US and European audiences.

Suggestion to add a Central European Time (CET) slot to accommodate European participants.

Email Content Development

Reminder of three essential emails needed before an event; emphasis on rewriting previous emails to appear less AI-generated.

Plan to create video content alongside email communication, acknowledging different audience preferences for consuming information.

Email Structure and Flow

Review of existing email reminders: 12-hour, one-hour, and lead-up emails. Noted absence of a sales email for Wednesday.

Feedback on story-based emails being too lengthy; consideration for condensing them while maintaining original language.

Finalizing Workshop Logistics

Confirmation that live streaming is operational; intention to post follow-up emails after the workshop.

Outline of remaining tasks: recording promotional videos, creating an offer document, and drafting follow-up emails post-workshop.

Future Planning

Mention of needing LinkedIn promotions and logistics details for Zoom calls; plans to send this information over to a colleague named Harris.

Summary of tasks left includes recording Loom videos promoting the workshop and preparing additional follow-up communications.

How to Leverage LinkedIn for Selling

Overview of the Program

The speaker discusses their intention to create and share content about their program, which assists individuals in effectively using LinkedIn.

They emphasize that the program is designed for people who are already utilizing LinkedIn and selling high-ticket items.

The focus is on helping users post content, send direct messages (DMs), and manage sales funnels efficiently.

A comprehensive explanation of how their system operates will be provided in future content.

Interested individuals are encouraged to reach out via LinkedIn for more information about collaboration opportunities.