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How to Increase SEO of a Website Using Embedded Video
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How to Increase SEO of a Website Using Embedded Video

Embedding Videos on Your Website for Increased Search Visibility

In this video, West McDowell explains how embedding videos on your website can increase search visibility and improve your SEO. He provides a step-by-step guide to optimizing your pages and videos for keywords and embedding them onto your website.

Benefits of Video for Business

  • Videos help businesses make a personal connection with customers.
  • Embedding videos on websites can help businesses get found in search engines, particularly Google.
  • Pages with video are 53 times more likely to be on page one of Google.
  • Including video on pages can triple the amount of websites that link back to your site.

Steps to Embedding Videos for SEO

Step 1: Pick Pages to Rank in Search

  • Choose the pages of your website that you want to rank in search results.

Step 2: Define Keywords for Every Page

  • Define keyword phrases that people are actually searching for and that aren't too competitive.

Step 3: Produce the Video

  • Create a video that is relevant to the page it will be embedded on.
  • Optimize the video and page by using the keyword phrase in the title, body text, image names, and alt tags.

Step 4: Upload Video to YouTube

  • Use the keyword phrase in the title, description, and tags when uploading the video to YouTube.

Step 5: Embed Video onto Your Page

  • Copy and paste the embed code onto your webpage where you want the video to appear.

Optimizing Videos and Pages for Keywords

This section focuses specifically on optimizing videos and pages for keywords. West McDowell provides detailed steps on how to optimize both elements so they work together effectively.

Steps for Optimizing Videos

  • Use keyword phrase in title of video
  • Use keyword phrase in description of video
  • Use keyword phrase in tags of video

Steps for Optimizing Pages

  • Use keyword phrase in title of page
  • Use keyword phrase in body text of page
  • Use closely related keywords and phrases throughout the page
  • Name images using the keyword or closely related keywords
  • Use alt tags to describe images using the keyword or closely related keywords

Creating a Relevant Video and Page on a Topic

This section explains how creating a relevant video and page on a topic can help improve SEO. West McDowell provides insights into how Google determines relevance and how businesses can use this information to their advantage.

Key Insights

  • Repeating the same keyword phrase in different key areas creates close alignment between all your content.
  • Layering in closely related phrases both on the page and in the description under video tells Google that you have deep, comprehensive content on the subject.
  • Having relevant content is important because it lets Google know that you have a very relevant video and page on that topic.

Ways to Promote Your Video

In this section, the speaker discusses ways to promote your video.

Reaching Out to Relevant Blogs and Social Media Platforms

  • Reach out to relevant blogs in your niche and ask them if they'd be interested in sharing your video.
  • Share the link to your page, not just the YouTube video, so that people can share your page.
  • Share on social media platforms like Twitter and Instagram.

Hacks for Getting More Mileage Out of One Video

  • Make small tweaks to the video such as making one version a second longer or shorter, changing background music or changing up the order a little bit.
  • Uploading a different file counts as a unique video.

Embedding Other People's Videos on Your Site

  • Embed videos that are already optimized for the keyword phrases you're trying to rank for.
  • Leave your own commentary on it or give it some kind of new spin so it becomes original content for you.
  • This method won't do much for making your business memorable but will get you SEO benefits.

Using Other People's Videos Ethically

In this section, the speaker discusses how to use other people's videos ethically.

Free Use of YouTube Videos with an Embed Code

  • Any video posted on YouTube with an embed code is free to use.
  • Do not claim that it's yours or download it from YouTube and re-upload it on your own channel.

Conclusion

In this section, the speaker concludes the video.

Free Masterclass Training

  • The speaker offers a free masterclass training on how to create and launch your own profitable climbing website.
Video description

Using video on your website has many amazing benefits that will help your business grow. It can help you connect in a way that written text alone never could, which can shorten your sales cycle, and turn cold prospects into hot leads in much less time. But there's another benefit to embedding video on your website that has everything to do with helping those prospects FIND you in the first place. In this video, I'll show you how to increase SEO of a website using embedded Youtube videos — step-by-step, so more people can find you through Google. I'll even show you a few little-known secrets you can use if you only have one video, or even what you can do if you don't have ANY (and don't want to make any.) 👉 Want Wes' 1-on-1 help with your website? Schedule a 60 minute kickstart meeting here: https://thedeependdesign.com/kickstart/ 🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: https://wesmcdowell.com/training 🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: https://wesmcdowell.com/hosting #websuccess #smallbusinessmarketing #SEO