If I Lost All My Money, Here's What I'd Do to Start Again

What Would I Do If I Lost All My Money and Had to Start Over Again in the SEO Industry?

In this video, Matt Diggity, founder of multiple seven-figure SEO businesses, answers the question of what he would do if he lost all his money and had to start over again in the SEO industry. He outlines a recovery plan with the goal of getting rich.

Starting an SEO Service Business

• To start over, Matt would begin by starting an SEO service business that sells something he can leverage later in his own SEO business down the road.

• Since content and links are fundamental requirements for ranking, Matt's choice is to start a content service.

• By starting a content agency, Matt can produce content and refine his process. Later on, when providing services for his own business, he'll be able to blow past his competition because he's paying for content at half the price that they are.

• To get started making a content business, Matt would start at the very bottom freelancing writing content pieces for other people. He'd reach out to top-level content agencies right now and apply to learn their SOPs and processes.

Building Reputation as a Content Writer

• While working at a content agency concurrently, Matt will also do some freelance work himself. The goal is twofold: first, he wants to start getting his own regular clients; secondly, he wants to build a reputation for himself as a content writer so that he can pivot that into his own business.

• Once Matt has built up enough experience freelancing as a writer and has learned from top-level agencies' SOPs and processes while working there concurrently, it's time for him to start his own content agency.

Starting His Own Content Agency

• Matt's first step in starting his own content agency is to hire a team of writers. He'll use the SOPs and processes he learned from top-level agencies to train them.

• Once he has a team of writers, Matt will start reaching out to clients and offering them rock-bottom prices for high-quality content.

• As Matt's business grows, he'll start charging more for his services and expanding into other areas such as link building.

Conclusion

• In conclusion, if Matt lost all his money and had to start over again in the SEO industry, he would begin by starting an SEO service business that sells something he can leverage later in his own SEO business down the road. He'd then build up experience freelancing as a writer while working at a content agency concurrently before starting his own content agency.

Starting a Content Business

In this section, the speaker discusses how they plan to start their content business and what their pricing strategy will be.

Pricing Strategy

• The speaker plans to charge 5-6 cents per word for freelancing.

• They will scale up their prices as they gain more experience.

• They aim to maintain quality throughout their work and not cut corners.

Transitioning to a Business

• The speaker plans to transition from freelance work to owning an actual business.

• They plan on using Surfer and offering SEO optimized content at a higher price point.

• Additionally, they plan on offering cheaper AI-driven solutions using tools like Jarvis.

Outsourcing Work

• As the business grows, the speaker plans on outsourcing some of the work to other writers.

• They aim to attract good writers by offering competitive prices while maintaining high-quality standards.

Why Not Start a Link Building Business?

In this section, the speaker explains why they did not choose to start a link building business and provides tips for those who want to start one.

Challenges with Link Building Business

• It is challenging to get traction in the link building industry due to spamming and lack of reputation.

• Reputation is crucial when selling links, which can be difficult for someone starting from scratch.

Tips for Starting a Link Building Business

• Finding clients is the hardest part of starting a link building business due to spamming.

Building a Link Building Business and Affiliate Marketing

In this video, the speaker shares his experience in building a link building business and why he would not build an SEO agency again. He also provides insights on how to make money through affiliate marketing.

Outreach Tactics for Link Building Business

• The speaker recommends configuring outreach for guest post and link insertions as they are the most popular choices.

• GMass is a free tool that can be used for outreach. It has great deliverability rate as it's just a layer on top of Gmail.

• Help a Reporter Out (HARO) is another free service that can be used for outreach. Persistence is key to success with HARO.

Tips for Leveling Up with Link Building Business

• Listen closely to client feedback as if your business depended on it because it actually does.

• Pay close attention to industry trends on what people want with their links. People want links from websites with traffic.

• Keep outreaching even if you build up a list with 500 people to work with.

Why Not Build an SEO Agency Again?

• Client management requires personal attention, making it hard to scale an SEO agency.

• An agency requires so much attention that it would prevent enough time to move onto phase two, which is building high-profit websites monetized with affiliate marketing.

Making Money Through Affiliate Marketing

• The best way to make money right now in SEO is by building and eventually selling high-profit websites monetized with affiliate marketing.

• Start by building an income source from an SEO service before starting affiliate marketing.

• Select a niche with the highest amount of earnings versus content and link investment by scouring marketplaces like Flippa.

• Use excess profit from the content agency to start building one website. Use the content agency to start that website with about 30 pieces of content.

Building and Flipping Affiliate Websites

In this section, Matt explains why he would sell a website that generates $5,000 per month in passive cash flow. He also discusses the potential for exponential growth by flipping affiliate businesses.

Selling a Website for Exponential Growth

• Matt built up an additional $5k per month of passive cash flow.

• Current multiples for flipping an affiliate business are around 55x.

• A $5,000 per month website could sell for $275,000.

• Matt plans to use the money from selling his current website to build three new sites with more diversity in their niches.

Rinse and Repeat Mode

• Matt plans to build, rank, and flip websites over and over again until he is "pooping money."

• He will focus on high ROI niches as well as challenging competitive niches like health, casino, CBD, and finance.

• With more experience and resources at his disposal, he is confident that he can compete in these niches.

• The goal is to continue building wealth through affiliate marketing.